Online Dating Services Market
Online Dating Services Market Size, Share & Trends Analysis Report by Type (Subscription-Based Dating App and Free Dating App), by Gender (Male and Female), and by Age (18-25 years, 26-34 years, 35-50 years, and Above 50 years) Forecast Period (2024-2031)
Online dating services market is anticipated to grow at a CAGR of 5.5% during the forecast period (2024-2031). The market’s growth is attributed to the growing demand for time management is essential for single parents, and integrate times can significantly improve time management skills by focusing on connections and balancing parenthood responsibilities. Furthermore, market players are seeking for the new product launch to meet this growing demand for time management. For instance, in March 2022, Match Group launched its latest dating app, Stir, aimed at single parents. The app offers a scheduling option called "Stir Time," allowing users to manage their time between dates, addressing the under-served 20 million single parents.
Segmental Outlook
The global online dating services market is segmented by type, gender, and age. Based on the type, the market is sub-segmented into subscription-based dating apps and free dating apps. Based on gender, the market is sub-segmented into male and female. Furthermore, based on age, the market is sub-segmented into 18-25 years, 26-34 years, 35-50 years, and above 50 years. The free dating app subcategory is expected to capture a significant portion of the market share within the type segment. The growth can be attributed to the owing its low cost and minimal subscription costs, the app can generate in more users and expand its global presence in the online dating services industry. Furthermore, market players are looking for the new product launch to meet the demand for dating website app. For instance, in August 2023, Never Married Dating launched a new free dating website app for single never married people - www.nevermarrieddating.com
The Subscription-based Dating App Sub-Segment is Anticipated to Hold a Considerable Share of the Global Online Dating Services Market
Among the types, the subscription-based dating app sub-segment is expected to hold a considerable share of the global online dating services market. The segmental growth is attributed to the growing demand for user experience and support. It is essential to provide an exceptional user experience and responsive customer care. The market players are seeking for the new product launch to meet the demand for subscription based options to offer consumers. For instance, in December 2023, Tinder launched a $499 monthly subscription. It offers three subscription options such as Tinder Plus ($7.99 per month), Gold ($24.99 per month), and Platinum ($29.99 per month).
Regional Outlook
The global online dating services market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Asia-Pacific is anticipated to hold a prominent share of the market across the globe, owing to rise in the region's use of internet service and an increased preference among consumers for non-monogamous partnerships.
Global Online Dating Services Market Growth, by Region 2024-2031
The North America Region is Expected to Grow at a Significant CAGR in the global Online Dating Services Market
Among all regions, the North American region is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to the rise in smartphone penetration and internet access has accelerated the growth of dating apps, making online dating more accessible and widespread. Furthermore, the rising prevalence of government agencies for the use of dating applications across the region. According to the National Institute of Health (gov.) in November 2023, over the past decade, there has been a significant increase in the use of dating applications. Over 366 million individuals used online dating services in 2022. The 30% of adults in the US have used dating apps at a point in every day, and 35% of the individuals that use online dating sites report receiving offensive or inappropriate messages.
Market Players Outlook
The major companies serving the global online dating services market include eharmony Inc., Hinge, Inc., Match Group, LLC, Shaadi.com, The Meet Group, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in February 2022, Bumble, Inc. acquired Fruitz, an app that helps users find matches, aiming to gain traction with a younger, Gen Z audience, despite already having an international presence.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global online dating services market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies. Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Badoo Trading Ltd.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Bumble Group
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Coffee Meets Bagel, Inc.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Online Dating Services Market by Type
4.1.1. Subscription-Based Dating App
4.1.2. Free Dating App
4.2. Global Online Dating Services Market by Gender
4.2.1. Male
4.2.2. Female
4.3. Global Online Dating Services Market by Age
4.3.1. 18 - 25 years
4.3.2. 26 - 34 years
4.3.3. 35 - 50 years
4.3.4. Above 50 years
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. eharmony Inc.
6.2. Grindr LLC
6.3. HAPPN
6.4. Hinge, Inc.
6.5. Jdate
6.6. Kunlun Tech Co Ltd.
6.7. Love Group Global Ltd.
6.8. Match Group, LLC
6.9. Shaadi.com
6.10. Spark Networks SE
6.11. The Meet Group, Inc.
6.12. TrulyMadly
6.13. Zhenai
1. GLOBAL ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
2. GLOBAL SUBSCRIPTION-BASED ONLINE DATING APP SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL FREE ONLINE DATING APP SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY GENDER, 2023-2031 ($ MILLION)
5. GLOBAL ONLINE DATING SERVICES FOR MALE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
6. GLOBAL ONLINE DATING SERVICES FOR FEMALE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY AGE, 2023-2031 ($ MILLION)
8. GLOBAL ONLINE DATING SERVICES IN 18 - 25 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
9. GLOBAL ONLINE DATING SERVICES IN 26 - 34 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
10. GLOBAL ONLINE DATING SERVICES IN 35 - 50 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
11. GLOBAL ONLINE DATING SERVICES IN ABOVE 50 YEARS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
12. GLOBAL ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
13. NORTH AMERICAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
14. NORTH AMERICAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
15. NORTH AMERICAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY GENDER, 2023-2031 ($ MILLION)
16. NORTH AMERICAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY AGE, 2023-2031 ($ MILLION)
17. EUROPEAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
18. EUROPEAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
19. EUROPEAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY GENDER, 2023-2031 ($ MILLION)
20. EUROPEAN ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY AGE, 2023-2031 ($ MILLION)
21. ASIA-PACIFIC ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
22. ASIA-PACIFIC ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
23. ASIA-PACIFIC ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY GENDER, 2023-2031 ($ MILLION)
24. ASIA-PACIFIC ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY AGE, 2023-2031 ($ MILLION)
25. REST OF THE WORLD ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
26. REST OF THE WORLD ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
27. REST OF THE WORLD ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY GENDER, 2023-2031 ($ MILLION)
28. REST OF THE WORLD ONLINE DATING SERVICES MARKET RESEARCH AND ANALYSIS BY AGE, 2023-2031 ($ MILLION)
1. GLOBAL ONLINE DATING SERVICES MARKET SHARE BY TYPE, 2023 VS 2031 (%)
2. GLOBAL SUBSCRIPTION-BASED ONLINE DATING APP SERVICES MARKET SHARE BY REGION, 2023 VS 2031 (%)
3. GLOBAL FREE ONLINE DATING APP SERVICES MARKET SHARE BY REGION, 2023 VS 2031 (%)
4. GLOBAL ONLINE DATING SERVICES MARKET SHARE BY GENDER, 2023 VS 2031 (%)
5. GLOBAL ONLINE DATING SERVICES FOR MALE MARKET SHARE BY REGION, 2023 VS 2031 (%)
6. GLOBAL ONLINE DATING SERVICES FOR FEMALE MARKET SHARE BY REGION, 2023 VS 2031 (%)
7. GLOBAL ONLINE DATING SERVICES MARKET SHARE BY AGE, 2023 VS 2031 (%)
8. GLOBAL ONLINE DATING SERVICES IN 18-25 YEARS MARKET SHARE BY REGION, 2023 VS 2031 (%)
9. GLOBAL ONLINE DATING SERVICES IN 26-34 YEARS MARKET SHARE BY REGION, 2023 VS 2031 (%)
10. GLOBAL ONLINE DATING SERVICES IN 35-50 YEARS MARKET SHARE BY REGION, 2023 VS 2031 (%)
11. GLOBAL ONLINE DATING SERVICES IN ABOVE 50 YEARS MARKET SHARE BY REGION, 2023 VS 2031 (%)
12. GLOBAL ONLINE DATING SERVICES MARKET SHARE BY REGION, 2023 VS 2031 (%)
13. US ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
14. CANADA ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
15. UK ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
16. FRANCE ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
17. GERMANY ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
18. ITALY ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
19. SPAIN ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
20. REST OF EUROPE ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
21. INDIA ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
22. CHINA ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
23. JAPAN ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
24. SOUTH KOREA ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
25. REST OF ASIA-PACIFIC ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
26. REST OF THE WORLD ONLINE DATING SERVICES MARKET SIZE, 2023-2031 ($ MILLION)
