Online event ticketing market is anticipated to grow at a CAGR of 4.2% during the forecast period (2023-2030) due to increased proliferation of the internet and the growing use of mobile applications for booking movies, sports, and live event tickets online are expected to impact growth. For instance, according to International Telecommunication Union (ITU), in 2019, around 57.0% of the world population are using the internet. Customers, willingness to pay marginal Internet handling charges in due to perceived ease and flexibility of the procedure and avoid standing in long queues, which has positively shaped the market. Additionally, the rapid urbanization and the increasing utilization of smart devices and personal computers globally are the key factors driving the market’s growth.

Segmental Outlook 

The global online event ticketing market is segmented by the platform, and event type. Based on the platform, the market is sub-segmented into desktop and mobile. Further, based on event type, the market is sub-segmented into sports, music & live shows, and movies. Among the event type, the movies sub-segment is anticipated to hold a considerable share of the market owing to advanced bookings, preferred seat choices without standing in long queues at theaters. 

The Mobile Sub-Segment is Anticipated to Hold a Considerable Share of the Global Online event ticketing Market

Among the platform, the mobile sub-segment is expected to hold a considerable share of the online event ticketing market. The smartphone adoption has been steadily developing and growing in terms of market value and models. US, China, and India have the highest number of smartphone users. The expansion of the smartphone market is attributed to various factors, including rising disposable income, expanding telecom infrastructure, the appearance of handsets that are budget-friendly, and an increasing number of product launches contribute to the smartphone market growth. Booking with a mobile device is thought to be a less complicated process than booking online via computers. In an effort to improve user experience, software developers are constantly creating upgrades and user-friendly interfaces. To reduce paper waste, a notably greater number of theatres and exhibitors have begun to accept m-tickets and e-tickets. The barcodes or QR codes on these tickets are scanned by attendants to verify their legitimacy. In order to keep customers on their mobile platforms longer, a lot of service providers also provide loyalty programmes. 

Regional Outlook

The global online event ticketing market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, North America is anticipated to hold a prominent share of the market globally, owing to the greater presence of the tech-savvy population in the country with growing disposable incomes. Furthermore, Hollywood is one of the most popular entertainment industries in the US, there is a greater need for easy ways to get tickets.

Global Online Event Ticketing Market Growth by Region 2023-2030

The Asia-Pacific Region is Expected to Grow at a Significant CAGR in the Global Online event ticketing Market

Asia Pacific is predicted to increase significantly over the projection period due to rising use of smart devices and the internet. Additionally, throughout the course of the forecast period, factors including robust economic growth and affluence, a shift towards a lifestyle more oriented towards the West, increased broadband penetration, and the introduction of new age multiplexes are anticipated to propel market expansion in nations like China and India. China has the most numbers of screens around the globe. Outlining its 14th “Five-Year Plan” in 2021 for the development of Chinese films, the China Film Administration planned to increase the number of movie screens in the country to 100,000 by 2025. 

Customers, in the Asia Pacific, have shown a willingness to pay little Internet handling fees to bypass long lines, positively moving the industry. The number of online events ticket sellers is regularly increasing. A movie ticket option is also available on Amazon's mobile application in India. Government actions should also help to boost market demand. Thailand's 4.0 policy aims to shift the economy away from traditional industries and toward creative, digital developments. A key theme is the cashless society. The developing duopoly between BMS and Paytm will significantly impact how Indians watch movies, stand-up comedy gigs, and IPL games. 

Market Players Outlook 

The major companies serving the global online event ticketing market includes Bigtree Entertainment Pvt.Ltd., Atom Tickets LLC, Cinemark Holding Inc., KyaZoonga, Inc., and Ticketmaster Entertainment LLC, Fandango Inc., among others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in August 2022, Ticketmaster and TikTok partnered to introduce an app feature that lets users discover events through the popular short-form video app. With this new, TikTok users will be able to buy tickets for events directly through TikTok.

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global online event ticketing market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.