Online Music Streaming Market

Global Online Music Streaming Market Size, Share & Trends Analysis Report By Service (On-Demand Streaming and Live Streaming), By Content Type (Audio Streaming and Video Streaming), By Platform (Browser and Application), By End User (Residential & Commercial), By Revenue Model (Subscription & Advertisement) Forecast Period 2020-2026
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2023111 | Category : Digital Media | Delivery Format: /

The online music streaming market is anticipated to register a significant growth of CAGR of 17.2% during the forecast period. The music streaming platforms provides a huge library of albums, podcasts, and songs that can be played by a user at any place over the internet. This gives ease of usage to the user which is one of the most crucial driving factors. The rising number of digital platforms and the growing adoption of smart devices is expected to drive the market. These platforms use AI & ML to provide users with accurate song recommendation, playlist customization, and hassle-free accessibility on browsers as well as on mobile applications, hence fueling the market growth. For instance, a French music streaming platform Deezer is offering an engrossing music experience using AR (Augmented reality) to the users, leveraging a specially created Snapchat lens. 

Most platforms are providing free services with ads or an option to choose a premium subscription, which is allowing users to switch to online streaming easily. Promotional offers such as discounts on premium subscription and free monthly trials are also boosting the market growth. Further, increasing smartphone penetration across the globe and the rise in the number of service providers are positively impacting the online music streaming market. Recently, most countries affected by COVID-19 has declared lockdowns to stop the spread of the virus. This move resulted in a rise in the number of users opting for online streaming services. For instance, Tencent Music Entertainment (TME) group a China-based streaming platform released its revenue, where the year-over-year growth of revenue for online music subscriptions increased by 70.0% in the first quarter of 2020. In addition, the number of online music premium subscribers reached 42.7 million. Moreover, the availability of regional content and the rising popularity of live streaming platforms are also providing a significant opportunity for market growth.

Segmental Outlook 

The global online music streaming market is segmented based on service, content type, platform, end-user, and revenue model. Based on the service, the market is sub-segmented into on-demand online music streaming and live online music streaming. Based on the content type, the market is bifurcated into audio streaming and video streaming. Based on the platform the market is segmented into browsers and applications for online music streaming. Further, based on end-users the market is segmented into residential and commercial. Besides, there is two revenue model on which a music streaming operates that include subscription and advertisement. 

The On-Demand Online Music Streaming segment will grow considerably

The on-demand streaming segment dominates a large proportion of the market. The segment is expected to grow at a promising rate over the forecast period due to the huge library of songs, increasing need to handle the menace of piracy, and the rising smartphone penetration across the globe.

Global Online Music Streaming Market Share by Product Type, 2019 (%)

Regional Outlooks

The global online music streaming market is further segmented based on geography into North America, Europe, Asia-Pacific, and the Rest of the World. North America is anticipated to be the leading region in the online music streaming market. The growth of the market can be mainly attributed to the high awareness regarding online music streaming services. In addition to this, the increasing adoption of new and advanced technologies such as smart devices is also anticipated to provide new growth opportunities for the online music streaming market across the region.

Global Online Music Streaming Market Growth, by Region 2020-2026

Asia-Pacific will have considerable growth in the global online music streaming market

The Asia-Pacific is estimated to witness considerable market growth in the global online music streaming market during the forecast period. The growth of the region can be attributed to the increasing adoption of smartphones and smart devices. Further, the high population base in countries such as India, China, and Indonesia is expected to propel the market growth. Reduction in the cost of internet connection and rise in the speed of the internet in the region is positively impacting the market as well. Moreover, the promotional offers given by platforms are attracting a huge user base further assisting in the market growth.

Market Players Outlook

The key players of the online music streaming market include Amazon.com, Inc., Apple, Inc., Google LLC., Spotify AB, Pandora Media, Inc., Deezer, Sound Cloud Limited, Tidal (Aspiro AB), JOOX, and so on. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers, and acquisitions, collaborations, and new product launches, to stay competitive in the market. For instance, in November 2020 Spotify AB acquired Megaphone a podcast providing company for $235 million. This deal will enable Spotify to strengthen its foothold in the podcast streaming market. 

The Report Covers

  • Market value data analysis of 2019 and forecast to 2026.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global online music streaming market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Geography

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Company Share Analysis 

3.2. Key Strategy Analysis

3.3. Key Company Analysis

3.3.1. Amazon.com, Inc.

3.3.1.1. Overview

3.3.1.2. Financial Analysis 

3.3.1.3. SWOT Analysis

3.3.1.4. Recent Developments

3.3.2. Apple, Inc.

3.3.2.1. Overview

3.3.2.2. Financial Analysis 

3.3.2.3. SWOT Analysis

3.3.2.4. Recent Developments

3.3.3. Google, LLC.

3.3.3.1. Overview

3.3.3.2. Financial Analysis 

3.3.3.3. SWOT Analysis

3.3.3.4. Recent Developments

3.3.4. Spotify AB

3.3.4.1. Overview

3.3.4.2. Financial Analysis 

3.3.4.3. SWOT Analysis

3.3.4.4. Recent Developments

3.3.5. DeezerSA

3.3.5.1. Overview

3.3.5.2. Financial Analysis 

3.3.5.3. SWOT Analysis

3.3.5.4. Recent Developments

4. Market Determinants

4.1. Motivators

4.2. Restraints

4.3. Opportunities

5. Market Segmentation

5.1. Global Online Music Streaming Market by Service

5.1.1. On-Demand Streaming

5.1.2. Live Streaming

5.2. Global Online Music Streaming Market by Content-Type

5.2.1. Audio Streaming

5.2.2. Video Streaming

5.3. Global Online Music Streaming Market by Platform

5.3.1. Browser

5.3.2. Application

5.4. Global Online Music Streaming Market by End-User

5.4.1. Residential

5.4.2. Commercial

5.5. Global Online Music Streaming Market by Revenue Model 

5.5.1. Subscription 

5.5.2. Advertisement

6. Regional Analysis

6.1. North America

6.1.1. United States

6.1.2. Canada

6.2. Europe

6.2.1. UK

6.2.2. Germany

6.2.3. France

6.2.4. Italy

6.2.5. Spain

6.2.6. Rest of Europe 

6.3. Asia-Pacific

6.3.1. China

6.3.2. India

6.3.3. Japan

6.3.4. Rest of Asia-Pacific 

6.4. Rest of the World

7. Company Profiles 

7.1. Amazon.com, Inc.

7.2. Apple, Inc.

7.3. Deezer SA

7.4. Gamma Gaana Ltd.

7.5. Genie Music Co., Ltd.

7.6. Google LLC

7.7. iHeartMedia Inc.

7.8. Jango, Inc.

7.9. JOOX (Tencent Holdings Ltd.)

7.10. LiveXLive, Corp.

7.11. Melon (Kakao Co., Ltd.)

7.12. Musixmatch

7.13. Pandora Media, Inc.

7.14. Saavn Media Pvt Ltd.

7.15. SoundCloud Ltd.

7.16. Spotify AB

7.17. Superplayer & Co.

7.18. Tidal (Aspiro AB)

7.19. Yandex NV

7.20. Xandrie SA


1. GLOBAL ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY SERVICE, 2019-2026 ($ MILLION)

2. GLOBAL ON-DEMAND STREAMING ONLINE MUSIC STREAMING RESINS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

3. GLOBAL LIVE STREAMING ONLINE MUSIC STREAMING RESINS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

4. GLOBAL ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2019-2026 ($ MILLION)

5. GLOBAL AUDIO STREAMING ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

GLOBAL VIDEO STREAMING ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

6. GLOBAL ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2019-2026 ($ MILLION)

7. GLOBAL BROWSER ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

8. GLOBAL APPLICATION ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

9. GLOBAL ONLINE MUSIC STREAMING FOR UPHOLSTERY MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

10. GLOBAL ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)

11. GLOBAL RESIDENTIAL ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

12. GLOBAL COMMERCIAL ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

13. GLOBAL ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REVENUE MODEL, 2019-2026 ($ MILLION)

14. GLOBAL SUBSCRIPTION BASED ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

15. GLOBAL ADVERTISEMENT BASED ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

16. NORTH AMERICAN ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

17. NORTH AMERICAN ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY SERVICE, 2019-2026 ($ MILLION)

18. NORTH AMERICAN ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2019-2026 ($ MILLION)

19. NORTH AMERICAN ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2019-2026 ($ MILLION)

20. NORTH AMERICAN ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)

21. NORTH AMERICAN ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REVENUE MODEL, 2019-2026 ($ MILLION)

22. EUROPEAN ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

23. EUROPEAN ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY SERVICE, 2019-2026 ($ MILLION)

24. EUROPEAN ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2019-2026 ($ MILLION)

25. EUROPEAN ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2019-2026 ($ MILLION)

26. EUROPEAN ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)

27. EUROPEAN ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REVENUE MODEL, 2019-2026 ($ MILLION)

28. ASIA-PACIFIC ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

29. ASIA-PACIFIC ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY SERVICE, 2019-2026 ($ MILLION)

30. ASIA-PACIFIC ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2019-2026 ($ MILLION)

31. ASIA-PACIFIC ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2019-2026 ($ MILLION)

32. ASIA-PACIFIC ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)

33. ASIA PACIFIC ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REVENUE MODEL, 2019-2026 ($ MILLION)

34. REST OF THE WORLD ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY SERVICE, 2019-2026 ($ MILLION)

35. REST OF THE WORLD ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY CONTENT TYPE, 2019-2026 ($ MILLION)

36. REST OF THE WORLD ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2019-2026 ($ MILLION)

37. REST OF THE WORLD ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY END-USER, 2019-2026 ($ MILLION)

38. REST OF THE WORLD ONLINE MUSIC STREAMING MARKET RESEARCH AND ANALYSIS BY REVENUE MODEL, 2019-2026 ($ MILLION)


1. GLOBAL ONLINE MUSIC STREAMING MARKET SHARE BY SERVICE, 2019 VS 2026 (%)

2. GLOBAL ONLINE MUSIC STREAMING MARKET SHARE BY CONTENT TYPE, 2019 VS 2026 (%)

3. GLOBAL ONLINE MUSIC STREAMING MARKET SHARE BY PLATFORM, 2019 VS 2026 (%)

4. GLOBAL ONLINE MUSIC STREAMING MARKET SHARE BY END-USER, 2019 VS 2026 (%)

5. GLOBAL ONLINE MUSIC STREAMING MARKET SHARE BY REVENUE MODEL, 2019 VS 2026 (%)

6. GLOBAL ONLINE MUSIC STREAMING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

7. GLOBAL ONLINE MUSIC STREAMING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

8. GLOBAL ON-DEMAND STREAMING ONLINE MUSIC STREAMING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

9. GLOBAL LIVE STREAMING ONLINE MUSIC STREAMING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

10. GLOBAL AUDIO STREAMING ONLINE MUSIC STREAMING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

11. GLOBAL VIDEO STREAMING ONLINE MUSIC STREAMING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

12. GLOBAL BROWSER BASED ONLINE MUSIC STREAMING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

13. GLOBAL APPLICATION BASED ONLINE MUSIC STREAMING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

14. GLOBAL RESIDENTIAL ONLINE MUSIC STREAMING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

15. GLOBAL COMMERCIAL ONLINE MUSIC STREAMING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

16. GLOBAL SUBSCRIPTION BASED ONLINE MUSIC STREAMING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

17. GLOBAL ADVERTISEMENT BASED ONLINE MUSIC STREAMING MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

18. US ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)

19. CANADA ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)

20. UK ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)

21. FRANCE ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)

22. GERMANY ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)

23. ITALY ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)

24. SPAIN ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)

25. REST OF EUROPE ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)

26. INDIA ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)

27. CHINA ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)

28. JAPAN ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)

29. REST OF ASIA-PACIFIC ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)

30. REST OF THE WORLD ONLINE MUSIC STREAMING MARKET SIZE, 2019-2026 ($ MILLION)