Online video platforms market is anticipated to grow at a CAGR of 12.5% during the forecast period. The rising popularity of online videos, with viewership steadily surpassing traditional video content platforms such as cable and satellite television is driving the global market. The growing startup funding is promoting the growth of the global market. For instance, In February 2022, Veed, London-based startup built on an online-only, web-based platform for all those video creators to edit and publish their work, has received $35 million in funding to double down on strong demand. The funding is coming from a single investor, Sequoia, and this is Veed’s first outside money since starting as a bootstrapped business in 2018. Additionally, in January 2023, the nascent video platform Zarta has raised a $5.7 million funding in seed round, which includes participation from Andreessen Horowitz, Endeavor, AirAngels, Dragonfly Capital, and others.

The online video platform is governed by the laws in different countries. For instance, in February 2021, the government of India has released a new set of guidelines and rules to control what’s being shared on digital content and streaming platforms. The content will have a stringent oversight mechanism that will include multiple ministries and adherence to a code of ethics that, if violated, could lead to the banning of content. The violation of such laws results into fine or ban of the specified online video platform. For instance, in October 2022, Turkey's competition authority has fined Facebook-parent Meta Platforms Inc. 346.72 million lira ($18.63 million) for breaking competition law.

In April 2023, a slew of vloggers have announced they will stop posting content on China’s popular short video platform Bilibili due to the unbalanced income and expenditure that has resulted from reduced income from the platform, as well as the impact of AI technology on video production. Such acts may restrain the growth of the global online video platform market.

Segmental Outlook

The global online video platforms market is segmented based on type and end-user. Based on type, the market is segmented into live streaming, video content management systems, and video analytics. Based on end-user, the market is sub-segmented into E-learning, media and entertainment, BFSI, retail, it and communications, and other end users. 

E-Learning Holds a Prominent Market Share in the Global Online video platforms Market 

The advancements in information and communication technologies have driven the demand for online video platforms for E-learning. These platforms are designed to be scalable to large online masses, with free participation, and without formal requirements to provide millions of individuals around the world the opportunity to learn through hundreds of public and private universities or organizations across the globe.

Regional Outlooks

The global online video platforms market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Asia-Pacific is anticipated to exhibit considerable growth in the global online video platforms market. New platform launches along with increasing user base is a key factor driving the regional market growth. For instance, in February 2021, Brightcove has launched Brightcove Cloud Playout, a new feature that enhances Brightcove’s end-to-end video platform and makes it one of the few online video providers to offer this capability. Brightcove propel businesses forward through video, offering a complete video ecosystem with cutting edge technology, tools, incomparable knowledge, and customer support. 

In April 2022, Soniks Consulting, an Indian tech startup, has developed a new online video conferencing platform. The new 'WebKonf Meetings' platform aims at capitalising on spiking demand under Covid-19 conditions. The platform is currently in the testing phase and has had a positive response so far. The platform is equipped with all the standard bells and whistles, including video conference capabilities, instant messaging, file sharing, screen sharing and options for recording.

Global Online Video Platforms Market Growth, by Region 2023-2030

North America Region held Considerable Share in the Global Online Video Platforms Market 

An increasing number of US enterprises are using online video platforms to promote their products and services as a way of improving their brand identity. For instance, in April 2022, A group of Indian-American entrepreneurs have launched an online platform which transcends the border of regular video conference towards screening of online movies to hosting political rallies, town halls and concerts which can be accessed by up to 30,000 people at the same time.  In August 2022, JW Player (JWP) has released a new broadcaster solution that integrates 24/7 Live Channels and Studio DRM into the JWP video platform to enable broadcasters to stream videos (Live or VOD) with broadcast-grade performance. Such developments are contributing to the market growth.

Market Players Outlook

The major companies serving the global online video platforms market include Vimeo, LLC, YouTube, LLC, Brightcove Inc., Dailymotion SA, and Kaltura Inc. among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in March 2023, ZIKTALK, a web 3.0-based short-form video platform has signed a virtual asset customization (trust) contract with KODA. Through this contract, the ZikTalk Foundation will keep the ZikTalk token in KODA's "virtual asset consignment service" system. KODA will keep the volume of ZIK tokens and distribute them to the market according to the schedule planned by the ZikTalk Foundation in the white paper to provide stability and transparency of virtual assets. Through this contract, the ZikTalk Foundation plans to manage virtual assets more safely and transparently by using KODA's custodial services according to the appropriate standards required by certain financial information laws.

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global online video platforms market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.