Oral and dental probiotics market is anticipated to grow at a CAGR of 8.5% during the forecast period. Rising awareness among consumers regarding the oral health benefits associated with oral and dental probiotics is the major factor driving the demand for oral and dental probiotics. Dental probiotics focus on promoting the growth of good bacteria in the oral cavity and limit the growth of pathogenic bacteria. Brushing, flossing and using mouth rinse can remove bacteria and can freshen breath, however, these methods are only effective for a short time as bacteria quickly repopulate. Good bacteria found in dental probiotics can compete with specific strains of bacteria known to cause tooth decay, aids in improving oral pH, helps with bad breath, fight infections, tackle gum issues, supports gum health, stop tooth decay and can also mean better overall health. Moreover, several studies have found that dental probiotics can support oral health by reducing plaque formation near and/or beneath the gums. Owing to its aforementioned benefits, market players are continually launching oral and dental probiotics that are tested and proven by dental professionals. For instance, in September 2020, BURST Oral Care launched its latest line-up of high-quality products, Oral Probiotics. BURST developed this supplement with dental professionals and has some proven health benefits such as prevention of plaque build-up, bleeding gums, bad breath and reduced cavities. The product contains some of the most active concentrations of bacteria available on the market, including BLIS K-12 and BLIS M-18, to provide ample dose with each minty fresh, dissolvable lozenge.

Segmental Outlook 

The global oral and dental probiotics market is segmented based on the product type and end-user. Based on the product type, the market is segmented into powder, chewable tablets and others. Based on the end-user, the market is segmented into kids and adults. 

Kids Segment to Witness Potential Share in the Global Oral and Dental Probiotics Market

Based on end-user, the kids' segment is anticipated to cater to significant growth in the market owing to promotional activities by key players in expanding their portfolios with safe and innovative oral care solutions. People of all ages suffer from dental cavities, however, children and teens especially with braces have a higher risk of developing cavities and oral health conditions than others. More than 60% of school children around the world experience dental cavities at some point. According to the Centers for Disease Control and Prevention (CDC), more than half of children aged 6 to 8 have had a cavity in at least one of their baby (primary) teeth. Companies are entering the dental health segment by focusing on the development of oral and dental probiotics for kids that can support and reduce acid-producing bacteria in the mouth and can offset the risk of developing cavities. For instance, in April 2022, US-based ProBiora Health launched a probiotic aimed at supporting children’s oral health and overall well-being. The ProBioraKids is specially formulated to support protect against cavities and gum disease in children. The product comes in an orange creamsicle lozenge and is gluten-free, vegetarian friendly, with no artificial flavors, sweeteners or colors. 

Regional Outlook

The global oral and dental probiotics market is further segmented based on geography including North America (the US and Canada), Europe (UK, Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa and Latin America).  The market can be analyzed for a particular region or country level as per the requirement. Among these, the North American oral and dental probiotics market is expected to hold a prominent share in the market owing to the large oral health conscious population in the North American countries and increasing oral health challenges ranging from dental caries (cavities) to oral cancers in this region. Dental cavities and diseases are particularly prevalent in developed countries such as the US, often due to high sugar consumption. The American Cancer Society’s most recent estimates for oral cavity and oropharyngeal cancers in the US for 2022 include nearly 54,000 new cases of the oral cavity or oropharyngeal cancer. Furthermore, according to CDC, more than 26% of adults in the US have untreated tooth decay. This is increasing concern related to oral health among the region’s population and inclining them; towards oral care products infused with probiotics to maintain dental care. 

Global Oral and Dental Probiotics Market Growth, by Region 2022-2028

Market Players Outlook

The major companies serving the global oral and dental probiotics market include Lallamand Inc., Chr. Hansen Holding A/S, NOW Health Group, Inc., Oragenics, Inc., and ProBiora Health, LLC. The market players are contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in May 2021, Gallinée extended its reach through two launches in the oral care sector. The new offerings include a prebiotic toothpaste and "Mouth and Microbiome" live probiotic supplement. The Mouth and Microbiome supplement is a highly innovative suckable supplement to take on the go and provides 360° mouth and teeth care. The product is formulated for the maintenance of teeth, gums and mucosa, and feeding resident "good" bacteria and comes in an extra minty flavor and contains live probiotics while being vegan and gluten, lactose and sugar-free.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global oral and dental probiotics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.