Oral irrigator market is anticipated to grow at a CAGR of 6.0% during the forecast period (2023-2030). The market is driven by the surge in demand for oral irrigator devices among individuals suffering from periodontal disorders, particularly in emerging economies, and the advent of innovative products, such as faucet-powered water flossers and other advanced devices, accelerating the market growth. In August 2021, Oclean, the pioneer of the smart oral and dental care industry, revealed the stylish and compact water flosser, Oclean W10 with more flexibility, portability, and stability. 

Segmental Outlook 

The global oral irrigator market is segmented on the product and application. Based on the product, the market is sub-segmented into cordless and countertop. Further, based on the application, the market is sub-segmented into home and dentistry. Among the end users, the dentistry sub-segment is anticipated to hold a considerable share of the market, owing to the easily accessible, flexible scheduling options, and appeal to individuals with busy lifestyles who are seeking quick and effective treatments.  

The Cordless Sub-Segment is Anticipated to Hold a Considerable Share of the Global Oral Irrigator Market

Among the products, the cordless sub-segment is expected to hold a considerable share of the global oral irrigator market. Segmental growth is attributed to reducing gingivitis, removing harmful plaque bacteria, and improving gum health. In May 2023, WATERPIK® expanded the handheld water flosser collection with the new cordless slide. The store anywhere, go anywhere water flosser is strategically designed to slide to half of its original size so anyone take their oral care routine to the next level and water floss wherever and whenever they desire. Cordless slide features a smart, space-saving design that takes up less space.

Regional Outlook

The global oral irrigator market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America. Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to the increasing awareness about dental hygiene among the population, the growing aging population, and the high disposable income that is driving the oral irrigator market in North America. 

Global Oral Irrigator Market Growth, by Region 2023-2030

The Asia Pacific region is Expected to Grow at a Significant CAGR in the Global Oral Irrigator Market

Among all regions, the Asia-Pacific region is anticipated to grow at a considerable CAGR over the forecast period. The primary factor supporting the Asia-Pacific market growth includes the growing adoption of pioneering technologies, rising medical tourism in this region, increasing prevalence of oral health problems, and rising awareness about oral hygiene. The 4th Chinese National Oral Health Survey showed that oral health problems were common in Chinese adults: only 13.8% had complete dentition, 84.4% had dentition defects, and 1.8% were edentulous. Severe tooth loss causes a high disease burden on the population. Further, the country is also witnessing an increase in the launch and introduction of oral irrigators especially for oral hygiene. Oclean, a brand of Huami Corp., and headquartered in Shenzhen, China, is a technology company committed to improving oral care by delivering smart, high-quality products to meet the demands of its sophisticated consumers. In September 2020, Oclean launched the world's smallest smart oral irrigator called Oclean W1 Smart Oral irrigator. Oclean W1 effectively allows for efficient cleaning between teeth and has an effective method of removing interproximal plaque and creating a clean and healthy environment between teeth and around all dental restorations. The size and shape and the included travel case allow the user to have the W1 always available whether at home or on the go. 

Market Players Outlook

The major companies serving the oral irrigator market include Colgate-Palmolive Co., Procter & Gamble Co., Church & Dwight Co., Inc., Johnson & Johnson Services, Inc., Lion Corp., SUNSTAR Suisse SA, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in August 2022, Oral-B, the pioneer in oral health, partnered with the International Association of Disability and Oral Health (iADH) as part of the brand’s drive to make oral care more inclusive, reachable, and positive for people with disabilities, and the caregivers. 

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global oral irrigator market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.