Organic baby products market is anticipated to grow at a significant CAGR of 5.6% during the forecast period. People are shifting towards organic food product for themselves as well as for their kids. Some babies have lactose intolerance due to which they faces difficulty in digesting milk sugar which increases the demand for organic baby food. The rising demand for organic baby products many companies introduced their line of plant-based organic baby products to expand their business and compete in the market which contributes to the growth of the global organic baby products market. For instance, in February 2022, Tiny Organics launched first line of plant-based finger foods to make children more adventurous eaters. The new line features six vegetable-forward meal options with various textures and easy-to-grasp sizes for babies 4 to 8 months old. Tiny’s meals are fully organic, with no added sugar or salt, and created to meet early childhood nutrition requirements. However, organic food is costlier as compared with conventional food product which may lead to the declined growth of the global organic baby products market.

Segmental Outlook 

The global organic baby products market is segmented based on product type, and distribution channel. Based on the product type, the market is sub-segmented into organic baby skincare, organic baby bathing, organic baby food, and others. Based on distribution, the market is segmented into online and offline. Among the product type, organic baby food is expected to hold a prominent share in the growth of the global organic baby products market. Further, the organic baby bathing sub-segment is expected to be the fastest-growing segment in the global organic baby products market during the forecast period.

The Organic Baby Food Sub-Segment Is Expected to Hold a Prominent Share in the Global Organic Baby Products Market

The organic baby food sub-segment is expected to hold a prominent share in the global organic baby products market during the forecast period. People are avoiding food products that are infused with artificial ingredients as they are appropriate for babies’ health due to which the demand for organic baby food increases during the forecast period and led to the growth of the global organic baby products market. Many food manufacturers are introducing organic baby food made from complete plant-based organic food ingredients. For instance, in June 2022, Sprout Organic has partnered with e-commerce platform, Amazon to bring their plant-based baby formula. Sprout’s signature product is a vegan baby formula made from pea and rice protein. It was developed to offer an option to parents of children with dairy and soy allergies.

Regional Outlooks

The global organic baby products market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the Asia-Pacific region is expected to hold a prominent share in the global organic baby products market during the forecast period due to the large population of children in this region. Furthermore, the North American region is expected to be the fastest-growing region in the global organic baby products market. 

Global Organic Baby Products Market Growth, by Region 2022-2028

Asia-Pacific Region is Expected to Hold a Prominent Share in the Global Organic Baby Products Market

The Asia-Pacific region is expected to hold a prominent share in the growth of the global organic baby products market during the forecast period due to the large population of children. The increasing number of birth rate in India is also increases the need and demand of organic baby products which led to the growth of the global organic baby products market in this region. According to United Nations Children’s Fund (UNICEF), every day 67,385 babies are born in India, that’s one sixth of the world’s child births. With the birth of 25 million children each year India accounts for nearly one fifth of the world’s annual child births.

Market Players Outlook

The major companies serving the global organic baby products market include Danone S.A., Nestlé S.A., Pristine Organics Pvt. Ltd., S.C. Johnson & Son Inc., Sun-Maid Growers of California (Plum Organics), The Hain Celestial Group, Inc., and Others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in October 2020, Happy Family Organics launched new product line, Regenerative & Organic Baby Food. This new line for ages 6+ months is made with ingredients grown using regenerative farming practices that can help to mitigate climate change by building healthy soil that captures carbon from the atmosphere.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global organic baby products market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.