The global ostomy deodorant market is anticipated to grow at a significant CAGR during the forecast period. Ostomy is a surgical procedure that involves the removal of the diseased portion of the gastrointestinal urinary system and creating an opening in the abdominal wall for an external diversion of faeces and urine. It can be a temporary or a permanent solution and each procedure results in a stoma. 

The global ostomy deodorant market is growing due to the increasing target patient population, the rising geriatric population. Some other key factors for the market growth are a growing number of awareness programs and recent product developments. Ostomy deodorants are used by colorectal cancer, bladder cancer, and inflammatory bowel disease patients. This disease is generally developed by the changing food habits and growing use of antibiotics from childhood. According to GLOBOCAN 2020, colon cancer is considered the 5th common cancer globally and rectal cancer is considered the 8th most common cancer. According to the World Cancer Research Fund International, around 5,50,000 urinary bladder cancer cases were diagnosed globally in 2018. In all the above cancer cases, ostomy deodorant products are required for the patients to eliminate ostomy disorders and bacterial infections from their pouch.

Impact of COVID-19 Pandemic on Global Ostomy Deodorant Market

COVID-19 outbreak made it very difficult in managing patients with the disease, prioritize patients with comorbidities, and also protect the public and hospital workers from exposure to the COVID-19 infection were the major challenges faced by the healthcare system. Many hospitals have also implemented various isolation systems and only prioritized the COVID-19 infected patients. With the rise of COVID-19, there was a reduction rate in the diagnosis and treatment of colorectal cancer in hospitals as major surgery was postponed and patients were mostly treated online for the time being. This significantly decreased the use of ostomy deodorants among the patients and impacted the growth of the market. As the regulations are changing by the authorities and hospitals have already started operating on critical patients, the market for global ostomy deodorants will also rise.

Segmental Outlook 

The global ostomy deodorant market is segmented based on the product and application. Based on the product, the market is segmented into liquids, tablets, and others. Based on the application, the market is sub-segmented into hospitals, clinics, and others. The above-mentioned segments can be customized as per the requirements. Amongst product type, the tablet-based ostomy deodorants segment is anticipated to propel the growth of the market over the forecast period. Amongst application type, the clinics are anticipated to grow more in the forecasted period.

Global Ostomy deodorant Market Share by Product, 2022 (%)

The Ostomy Deodorant Tablet is Anticipated to Hold a Prominent Share in the Global Ostomy Deodorant Market

Among the product segment, tablet is anticipated to hold a prominent share during the forecast period. This is generally due to the ease of use of tablets. Ostomy deodorant liquid is also anticipated to hold the fastest growing share for their easy availability in medical stores. The ostomy deodorants tablet works very fast as well as are easy to handle for ostomy pouches. The tablets remove the odour and kill the bacteria from the pouch and provide a scent and odour free ostomy pouch.

Clinical Application of Ostomy Deodorants is Estimated to Hold the Prominent Share

Based on the application type, the clinics segment is estimated to hold a lucrative share in the market. The attributable factors for the growth of the segment is that ostomy deodorants are largely used in treating different type of diseases by combining them with other compositions. 

Regional Outlooks

The global ostomy deodorant market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, and Others), and the Rest of the World (the Middle East &Africa, and Latin America).  The market can be analyzed for particular region or country level as per the requirement. Europe is anticipated to hold a prominent share in the global ostomy deodorant market followed by North America. According to the research by United Ostomy Association of America in 2019, there are nearly 725,000 to 1 million people in the US that are currently living with an ostomy.

Global Ostomy Deodorant Market Growth, by Region 2022-2028

The European Region is estimated to Hold the Major Share in the Global Ostomy deodorant market

The European region is anticipated to hold a prominent share in the market due to the presence of the highest cancer patient. According to the World Cancer Research Fund, in 2022, an estimation of 81,180 new patients was diagnosed with bladder cancer and an estimation of 17,100 deaths occurs due to this disease. 

Market Players Outlook

The major companies serving the global ostomy deodorant market are ALCARE Co. Ltd, B. Braun Melsungen AG, Byram Healthcare Centers, Inc., Coloplast A/S, ConvaTec Group Plc., and many more. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2021, Welland Medical Ltd. launched a new innovative ostomy bag under the brand name Aurum Plus. 

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global ostomy deodorant market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.