The global OTT content industry is estimated to register lucrative growth over the forecast period 2019-2025. OTT refers to the delivery of TV content and film through the internet without any requirement to subscribe to a conventional satellite pay and cable services, such as Time Warner Cable or Comcast. OTT viewing has gained popularity with the sharp growth of Netflix as it shifted the trend from simply showing old movies and television shows to developing original content and distributing licensed content more quickly. OTT content can be accessed directly on a computer; however, it is often watched on a Web-enabled television or via any Internet-enabled device, such as a Roku or Apple TV, connected to conventional television. The factors contributing to the growth of the global OTT content market include increasing disposable income, growing mobile and internet penetration globally coupled with improving internet connection speed, and increasing the number of online streaming platforms such as Netflix, Amazon Prime, and others.

Moreover, the industry has witnessed a sharp increase in its revenue soon after the outbreak of the COVID-19 pandemic. With the epidemic rampaging across the globe, the governments of several nations have announced a partial or full lockdown in the countries. To lower the spread of coronavirus, governments have called on people to shelter in place at home and prohibited social gatherings, which has led to an increase in the pool of online channel viewership. The report analyzes the global OTT content market on the basis of content type, deployment type, and geography. Based on the content type, the market is segmented into text messaging and images, video, and VoIP. Based on the deployment type, the market is segmented into cloud-based, web-based, and on-premise. 

The global OTT Content market is analyzed on the basis of the geographical regions that are contributing significantly towards the growth of the market. The market has been segmented into North America, Europe, Asia Pacific and Rest of the World (RoW). North America is estimated to be the major region in the global OTT Content market owing to a significant presence of major players, such as Netflix, Inc., Amazon Web Services, Inc., and Microsoft Corp. in the region. High penetration of the internet across the region is further contributing to the growth of the market. Asia-Pacific is estimated to be the fastest-growing region in the global OTT Content market. The growth of the market in the region is attributed to the rapidly developing telecommunication infrastructure. 

Moreover, the companies are expanding the availability of their OTT Content platforms in India owing to increasing demand for online streaming services in the region. Several online platforms have been launched in India, which include Netflix, Hotstar, Voot, and TVFPlay. These platforms are gaining significance among OTT Content users in the region. Moreover, the recent spread of deadliest COVID-19 has forced the government to mandate the shelter-in-place at home for its population which is fueling the viewership pool of these OTT Content companies. Some of the OTT Content services in India such as Netflix, Amazon Prime Video, and Hotstar have already seen nearly a 20% rise in viewership since the beginning of March 2020.

The companies active in the OTT Content market include Netflix, Hulu, Livestream, YouTube, Amazon Prime, and HBO among others. The companies are focusing on product innovations, expansions, mergers, and acquisitions, and finding a new market or innovate in their core competency in order to expand individual market share. For instance, in June 2018, Times Internet, an Indian media firm acquired MX Player, a local video platform to gain a strong foothold in India’s increasing video over-the-top (OTT) space. Moreover, OTT Content companies are continuously entering into partnerships for increasing their on-demand as well as live content. For instance, Hulu is adding free, live news stream over its apps for customers. In March 2020, Hulu has partnered with ABC News Live to broadcast live news 24/7 to Hulu on-demand subscribers as part of their existing subscribers.

Research Methodology

The study on the OTT Content industry is incorporated by extensive primary and secondary research conducted by the research team. In secondary research, different approaches have been adopted to derive the market value, market growth rate, and analyze trends in the industry due to the COVID-19 pandemic. In the report, the analysis of the country is provided by analyzing various regional players, laws & policies, consumer behavior, macro-economic factors, and impact of the pandemic. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures. 

Sources Include

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog
• Government Organizations Reports

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

The Report Covers

• Comprehensive research methodology of the Global OTT Content industry.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Global OTT Content Industry.
• Insights about market determinants that are stimulating the Global OTT Content industry.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.