The global packaged salad market is growing at a considerable CAGR of 7.0% during the forecast period. Emphasis given towards weight management, rising varieties of vegetables and fruits offered through packed salad is two of the prime factors impacting the market. The increasing concerns in order to enhance digestion system along with a growing awareness related to healthy food habits are also estimated to be the key factors that are contributing significantly towards the growth of the market. However, unpredictable economic conditions along with time strict compliances by the government related to food security are the major factor constraints that are hindering the growth of the global packaged salad market across the globe. 

Moreover, the emerging focus on rising demand for eco-friendly packaging and growing online food delivery options are also the key factors that are creating opportunities in the market. New product launches in the market are likely to drive the growth of the global packaged salad market. For instance, in April 2021, one of the subsidiaries of CHIQUITA BRANDS, L.L.C. named Fresh Express had introduced its three new salad kit flavors in Canada for its customers. In the salad kit, the offering by the company includes Twisted Caesar Classic Caesar, Twisted Caesar Asian Caesar Chopped, and Italian Balsamic. Through this launch, the company will effectively provide consumers with more variety as compared previously.

Impact of COVID-19 Pandemic on the Global Packaged Salad Market 

The global packaged salad market is hardly hit by the COVID-19 pandemic since December 2019. The COVID-19 pandemic had brought a lot of disruption across the globe. Additionally, the supply chain was also facing disturbance due to the lockdown restriction that was affecting the market. However, an increase in the demand related to packaged food items was being observed as they decreased the risk associated with tampering and adulteration.

Segmental Outlook 

The global packaged salad market is segmented based on product, processing, and distribution channel. Based on product, the market is segmented into Vegetarian and Non-Vegetarian. By processing, the market is segmented into Organic and Conventional. Further, based on distribution channel the market is segmented into Convenience Stores, Supermarkets/Hypermarkets and Online Stores. 

Global Packaged Salad Market Share by Distribution Channel 2020 (%)

Based on the distribution channel, the Supermarkets/Hypermarkets hold a significant share in the market. This is owing to easy availability, offering various varieties of packaged salad with discount offers for the customers. Additionally, the customers can conveniently read the product labels prior to taking any packaged salad of the company provided in the Supermarkets/Hypermarkets. 

Regional Outlooks

The global packaged salad market is analyzed based on the geographical regions that are contributing significantly towards the growth of the market. Based on the geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. North America held a considerable share in the global packaged salad market. In North America, rising obesity leading to increasing health concerns is one of the prime factors affecting the growth of the market in the region. According to the US Department of Health & Human Services, the prevalence of obesity was 40% in adults aged from 20 to 39 years, 44.8% among adults aged from 40 to 59, and 42.8% aged above 60 and older. Additionally, the hectic lifestyle of the people along with the existence of a large number of players is another main factor that is providing support to the growth of the market in the region.

Global Packaged Salad Market, by Region 2021-2027

Asia-Pacific will have Considerable Growth in the Global Packaged Salad Market 

Asia-Pacific region is expected to witness significant growth opportunities for the market. Increasing responsiveness towards health across the region is likely to drive the growth of the regional market. Additionally, key market companies expanding their reach and increasing government promotion to intake of protein-enriched content to fight against malnutrition in this region, especially in South Korea, China, and India are also impacting the growth of the market. Additionally, adopting western-style food habits is also one of the other factors that are affecting the growth of the market.

Market Player Outlook

Key players of the global packaged salad market are BONDUELLE, Summer Fresh Salads Inc., Gotham Greens, Wholly Greens Pte Ltd., Dole plc. To survive in the market, these players adopt different marketing strategies such as product launches and acquisitions. For instance, in December 2019, one of the producers of salads and fresh foods named Taylor Farms had done the acquisition of the Earthbound Farm business from Danone S.A. for enhancing its portfolio by expanding reach in the regional organic growing and processing capability for providing effective outcomes to its customer.

In October 2019 one of the businesses of Landec Corp. related with food with the name Curation Foods, Inc. had introduced its new look for the eat smart brand salads that content a refreshed logo along with new packaging. The new design would be included in superfood selections such as Eat Smart Sweet Kale salad, in chopped collection for greens and vegetables with toppings and Vineyards Collection made with O Olive Oil & Vinegar.

In June 2019, BONDUELLE had done the acquisition of LLC SHOCK frozen vegetable company’s production plant in Russia. This acquisition will be very supportive for the company to enlarge its production capacity.

The Report Covers

    • Market value data analysis of 2020 and forecast to 2027.

    • Annualized market revenues ($ million) for each market segment.

    • Country-wise analysis of major geographical regions.

    • Key companies operating in the global packaged salad market based on the availability of data, information related to new product launches, and relevant news is also available in the report.

   • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

    • Analysis of market-entry and market expansion strategies.

    • Competitive strategies by identifying ‘who-stands-where in the market.