The global pea protein market is estimated to grow at a CAGR of nearly more than 9.6% during the forecast period. Rising demand for dietary supplements and emerging adoption of gluten-free products is contributing to the growth of the market. The rising number of sports professionals following gluten-free diets and increasing preference of individuals towards gluten-free products are some key factors encouraging the market growth. A large proportion of people have shifted their focus towards gluten-free diets as they believe that it is a healthy option to reduce the risk of gastrointestinal problems. People tend to be more engaged in workouts and exercises and thus, avoiding or reducing gluten-based foods in their diets to gain proper nutrition and feel energetic in a whole day.

In addition, there is a large number of population that are glucose sensitive as compared to glucose intolerance, which results in a significant rise in the demand for gluten-free products. As per the Beyond Celiac, nearly 18 million Americans have a gluten sensitivity or non-celiac gluten sensitivity (NCGS), which is six times the number of Americans with celiac disease. NCGS symptoms including diarrhea, bloating, and abdominal pain, can improve while removing gluten-based foodstuffs from the diet. This, in turn, is leading to increasing demand for gluten-free food products. Pea protein powder is naturally gluten-free, vegan, dairy-free and does not contain food allergens such as eggs, fish, cow’s milk, peanuts, wheat, and soy.

Further, the addition of pea protein to gluten-free bakery products, including bread may enhance the nutritional content of the product and shelf life. In celiac disease, when gluten has damaged the small intestine lining, adequate intake of protein is one of the major factors in healing the gut and maximizing health. Pea protein is gluten-free and thus, can be a valuable addition to the diet of someone suffering from celiac disease. Pea protein isolates contain high absorption rates (more than 89%), which makes it beneficial for those who have potential absorption issues and sustained damage to the gut. Therefore, the emerging shift towards gluten-free products is contributing to the growth of the market.

Market Segmentation

The global pea protein market is segmented into type, form, and application. Based on type, the market is classified into pea protein isolate, textured pea protein, and pea protein concentrate. Based on form, the market is classified into dry and liquid. Based on application, the market is classified into dietary supplement, meat substitute, bakery and confectionery goods, beverages, and others.

Pea protein finds significant application in dietary supplements

Based on application, in 2019, dietary supplements is anticipated to hold potential share owing to the emerging demand for high protein content in dietary supplements.  Pea protein is normally used to enhance the protein content of shakes and smoothies and is suitable for almost any diet as it is naturally vegan and hypoallergenic. As pea protein is a great source of iron and high-quality protein, it can support muscle growth, heart health, and weight loss. Pea protein can act as a weight-loss supplement that decreases appetite, enhances metabolism, and supports controlling blood sugar levels. Vegans usually find it easier to reach goals of protein consumption for weight loss by integrating pea protein. High levels of branched-chain amino acids of pea protein might be useful to promote fat loss during weight loss and preserve muscle mass. Owing to these benefits, pea proteins are being significantly used in dietary supplements.

Global Pea Protein Market Share by Application, 2019 (%)

Regional Outlook

Geographically, North America pea protein market is driven by the increasing demand for dietary supplements and significant awareness regarding gluten-free products. As per the Council for Responsible Nutrition (CRN) 2019 survey, 77% of the US adults take dietary supplements. Pea protein powder is a supplement derived from yellow peas and is a better plant-based protein source. Emerging demand for plant-based supplements is further anticipated to drive the demand for pea protein in the region. Asia-Pacific is estimated to witness potential growth during the forecast period owing to the rising prevalence of the celiac disease, which results in the rising demand for gluten-free products. This, in turn, is expected to offer an opportunity for market growth in the region. 

Global Pea Protein Market Growth, by Region 2020-2026

Market Players Outlook

The major players operating in the market include Roquette Freres SA, Ingredion Inc., Kerry Group plc, Burcon NutraScience Corp., and Cosucra Groupe Warcoing SA. The market is highly competitive, and the manufacturers are continuously focusing on launching new products, expanding geographical reach, and acquiring firms to gain a competitive advantage. For instance, in March 2020, Kerry Group plc acquired Pevesa Biotech, the Spanish non-allergenic and organic plant protein company. Pevesa Biotech is a provider of non-GMO, non-allergenic plant proteins for the clinical, infant, and general nutrition markets. It offers a range of proteins that comprise rice protein, organic pea, and protein hydrolysates. This acquisition will enhance the position of Kerry in the hydrolyzed plant protein space and augments its capacity to serve the growing plant protein market.

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global pea protein market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.