The global personal care wipes market is anticipated to grow at a considerable CAGR of 6.1% during the forecast period. One of the core factors that is driving the market is rising urbanization. The population across the globe has been moving to urban areas and adapting their lifestyle for decades which has increased the demand for disposable things such as personal wipes for quick use, and easy use in their busy schedule. Personal wipes have been highly used for personal hygiene purposes which have been growing demand for personal care wipes in the urban region. As per the World Bank data on the urban population in 2020, 56.156% of the world’s population which is 4.36 billion lives in the urban region. Urbanization has been constantly increasing for years. Thus further growth in the market is expected.  

Impact of COVID-19 Pandemic on Global Personal Care Wipes Market

The COVID-19 pandemic shook the globe with the spread of the contagious virus. However, it raised the awareness, and importance of hygiene which increased the demand for personal care wipes which was dented due to the restricted supply chain. As the market normalized, the demand grew significantly, and showed a great growth for maintaining hygiene, specifically when access to water is limited. Furthermore, the benefits of disinfecting wipes for the prevention of infection owing to their disposable nature are appealing to consumers to buy more personal care wipes.  

Segmental Outlook 

The global personal care wipes market is segmented based on the type and distribution channel. Based on the type, the market is segmented into baby wipes, facial wipes, hand and body wipes, flushable wipes, and others. The other type segment includes feminine hygiene wipes and medicated wipes. Based on the distribution channel, the market is sub-segmented into online and offline. The above-mentioned segments can be customized as per the requirements. Based on type, baby wipes are projected to hold a prominent share in the market owing to the growing demand for baby care products, while based on distribution channels, the online segment is anticipated to grow at the fastest rate in the market during the forecast period attributing to the rising smartphone penetration across the globe.

Global Personal Care Wipes Market Share by Type, 2021 (%)

The Baby Wipes Segment is Estimated to Hold Prominent Share in the Global Personal Care Wipes Market

Based on type, the baby wipes segment is anticipated to hold a prominent share in the market during the forecast period owing to the increasing baby care market across the globe. Newborn babies are very delicate as compared to grown-up kids in their first few years as their bones, and skin is very fragile which requires specific products and care. Such care has increased the demand for baby wipes exponentially in recent years as its light moisture support in cleaning the kids with very fewer effort. This has increased the market across the globe and has become a necessary thing for taking care of a small baby. For instance, in December 2021, Blue Bear Baby launched a baby wipes which are tested dermatologically, contain no soap, alcohol or parabens. These are suitable for gently cleaning a baby's entire face, body, and bottom without fear of irritation.

Regional Outlooks

The global personal care wipes market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America).  The market can be analyzed for a particular region or country level as per the requirement. Asia-Pacific is anticipated to grow significantly while North America is anticipated to hold the prominent share in the market during the forecast period. 

Global Personal Care Wipes  Market Growth, by Region 2022-2028

The Asia-Pacific Region Estimated to Grow Significantly in the Global Personal Care Wipes Market

Based on region, the Asia-Pacific region is anticipated to grow significantly in the market during the forecast period. The rising awareness among consumers about the use of personal care products, especially to avoid infectious diseases and skin problems is fueling the market growth. The growing expenditure on baby care products is inducing the sales of baby personal care wipes in the region. As per the annual report of Johnson & Johnson Consumer Inc. 2021, sales by companies in the Asia-Pacific, Africa region achieved growth of 14.1% as compared to the prior year, including operational growth of 11.4% and a positive currency impact of 2.7%. Significant growth has been observed in the number of potential buyers in developing economies such as China and India is expected to boost the market in the region. Moreover, increasing spending capacity along with high internet penetration is shifting the way consumers have been buying personal care products.   

Market Players Outlook

The major companies serving the global personal care wipes market include Diamond Wipes International Inc., Johnson & Johnson Consumer Inc., Kimberly-Clark Hygiene Products Pvt Ltd, LA Fresh Group, Procter and Gamble Co., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in April 2022, Walgreens Boots Alliance Group announced to halt selling all wet wipes products which contain plastic till the end of the year, and confirmed that it would replace them with plant-based alternative products.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global personal care wipes market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.