The global pilates and yoga studios market is anticipated to grow at a CAGR of 9.6% during the forecast period. The factors such as changes in lifestyle, growing modernization, and increasing inclination of health-conscious people towards pilates and yoga activities owing to the benefits offered by these activities increase the development of new pilates and yoga studios across the globe. Apart from these, the government initiatives/ efforts towards promoting yoga nationally and internationally create significant scope for market growth. For instance, 21st June is celebrated as the International Day of Yoga in India. The Government of India started this initiative on December 11 in 2015, at United Nations General Assembly. Moreover, the Central Council for Research in Yoga and Naturopathy (CCRYN) an autonomous organization under the Ministry of AYUSH, has opened 08 Yoga OPDs in Government hospitals of Delhi and Haryana. In addition, the Ministry of Home Affairs also allows foreigners to visit India on a tourist or e-tourist visa for ‘attending a short-term yoga program’ this is increasing the number of yoga centers in India. However, the market growth can be impeded by the presence of other options gyms, fitness facilities, and other mind & body relaxing therapy classes in the market. 

The pilates and yoga studios market has registered a decline in revenue during the pandemic period. The restriction on mobility and closure of the fitness and recreation activities industry lead to less or no visits to pilates and yoga studios. People were practicing these activities in their homes using digital mediums such as YouTube. Most fitness clubs and yoga studios shifted towards digital options to offer on-demand and live-stream classes to their regular members. During the pandemic period, many organizations have started providing virtual fitness subscriptions. For instance, in December 2020, Apple launched Fitness+ built service for the Apple watch and with iPhone, Apple TV, and iPads compatibility. 

Segmental Outlook  

The global pilates and yoga studios market is segmented based on activity type and application. Based on activity type, the market is segmented into pilates classes, yoga classes, pilates & yoga accreditation training, and merchandise sales. Based on application, the market is sub-segmented into small scale, medium scale, and massive. 

Based on activity type, the yoga classes segment is witnessing rapid growth. Health benefits offered by yoga such as it improves strength, helps in overcoming arthritis symptoms, helps sleep better, have increased the number of individuals practicing. Due to this, the number of yoga studios is increasing globally. Apart from these, the growing geriatric population suffering from insomnia hypertension, gastrointestinal afflictions, diabetes, anxiety, and depression, are opting for yoga and other mind-relaxing activities leading to surging yoga classes across the globe. 

Regional Outlook 

Geographically, the global pilates and yoga studios market is classified into four major regions including North America (the US and Canada), Europe (UK, Germany, France, Italy, Spain, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and Rest of the World (Latin America and the Middle East and Africa (MEA)). Europe is estimated to show notable development in the market during the forecast period. The regional growth is attributed to the rise in health awareness, increase in the obese population and surging need for an active and healthy lifestyle among fitness enthusiasts driving the Europe pilates & yoga studios market. 

Global Pilates and Yoga Studios Market Growth by Region, 2022-2028

Asia-Pacific Emerges as the Fastest-Growing Region in Pilates and Yoga Studios Market

The Asia-Pacific region witnessed the highest growth in the market in 2021, the region is further likely to grow more during the forecast period. The growing awareness regarding spiritual and therapeutic benefits offered by yoga is estimated to drive market growth. In addition, the Government in India also focused on students' mental health conditions by making yoga, compulsory in schools. The popularity of pilates is also growing in the countries such as India and China, due to which there are various yoga schools in India and China are increasing. Increased consumer spending on healthy life and fitness is one of the prominent factors that is expected to create new prospects in terms of growth in upcoming years in the pilates and yoga studios market. 

Market Players Outlook

The major market players in the global pilates and yoga studios market include Alona Pilates, Authentic Pilates Ltd, Body & Soul Yoga Club, Core Pilates and Mind, Ltd., Fitness Firm Yoga, and Pilates Studio, Fitness Unlimited among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in November 2021, Mycore, an all-new Pilates and Yoga Studio, expanded its presence by opening a new studio in Dubai Science Park for people looking forward to their wellness journey. Mycore offers stimulating classes ranging from rejuvenating Yoga sessions for adults and teens to core-strengthening Pilates and Reformer. 

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global pilates and yoga studios market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.