Portable air purifier market is anticipated to grow at a significant CAGR of 11.3% during the forecast period (2024-2031).The market growth is attributed to the rising pollution levels and the increasing prevalence of airborne diseases globally.HEPA-filtered portable air purifiers offer a cost-effective way to reduce the spread of infections via the air, often with comparable effectiveness to more complex HVAC system installations.The increasing application of portable air purifiers in medical, institutional, commercial, and military among other fields in which an air purification system is essential. Hospitals need to employ natural air purifiers, which should have UV lights and HEPA filters that can readily capture and kill germs, viruses, dust mites, and other microorganisms increasing the demand for portable air purifiers.

Market Dynamics

Increasing Integration of Advanced Filtration Technologies

The increasing integration of advanced filtration technologies such as High-Efficiency Particulate Air (HEPA), activated carbon, ionic filters, electrostatic precipitator, and Ultraviolet Germicidal Irradiation (UVGI) cleaners are being introduced to enhance the efficiency and effectiveness of portable air purifiers. Additionally, market players are introducing smart features and IoT integration to remotely control air quality. Pollutant levels can be tracked by the Internet of Things devices, such as air quality monitors, in various settings, including homes, businesses, and cities. By analyzing this data, pollution control measures can be effectively monitored, tailored mitigation techniques can be put into place, and pollution sources can be found that drive the demand for portable air purifiers market.

Growing Adoption of Portable Air Purifiers with HVAC Systems

The increasing adoption of portable air purifiers with HVAC(heating, ventilation, and air conditioning) in commercial settings such as schools, offices, and healthcare facilities. Using portable air cleaners (PAC) with HEPA filters enhances ventilation and lessens the accumulation of infectious particles in space by changing the air in the area. In comparison to mechanical ventilation that is integrated into the building, they also impose a lower energy footprint. Therefore, in situations where built-in mechanical ventilation is either unavailable or only partially efficient, the use of simply and reasonably managed particulate air cleaners (PACs) may be a useful tactic to lower the danger of aerosol transfer.

Market Segmentation

Our in-depth analysis of the global portable air purifier market includes the following segments by technology, coverage range and application.

• Based on technology, the market is sub-segmented into High-Efficiency Particulate Air (HEPA), activated carbon, ionic filters, electrostatic precipitators, and others (Ultraviolet Germicidal Irradiation (UVGI) cleaners).

• Based on coverage range, the market is sub-segmented into below 250 Sq. Ft., 250-400 Sq. Ft., 401-700 Sq. Ft. and above 700 Sq. Ft.

• Based on application, the market is sub-segmented intoresidential and commercial.

High-efficiency Particulate Air (HEPA) is Projected to Emerge as the Largest Segment

Based on thetechnology, the global portable air purifier market is sub-segmented Into High-Efficiency Particulate Air (HEPA), activated carbon, ionic filters, electrostatic precipitators, and Ultraviolet Germicidal Irradiation (UVGI) cleaners.Among theseHEPA,the sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes increasing concerns about the effects of air pollution on health. HEPA filters, which can remove up to 99.9% of airborne particles as small as 0.3 microns, are usually considered one of the most effective air purification technologies available. Portable HEPA air purifiers are thought to be a useful tool for lowering the risk of allergies, respiratory conditions, and other health problems brought on by poor indoor air quality.For instance, in June 2021,  Instant introduced a new Instant Air Purifier that removes 99.9% of ultra-fine particles, Instant Air Purifier is an advanced 3-in-1 filtration system made of a HEPA-13 filter, a carbon filter layer to help reduce unpleasant odors, and an antimicrobial coating to prevent bacterial growth on the filter and filter degradation.

Below 250 sq. ft. Sub-segment to Hold a Considerable Market Share

Based oncoverage range,the global portable air purifiermarket is sub-segmented into below 250 Sq. Ft., 250-400 Sq. Ft., 401-700 Sq. Ft. and above 700 Sq. Ft.. Among these, the below 250 Sq. Ft.sub-segment is expected to holdaconsiderable share of the market.The segmental growth is attributed to the increasing use ofbelow 2500 sq. ft.portable air purifiers bypeople who suffer from allergies or respiratory problems and can benefit from using air purifiers in spaces smaller than 200 square feet. The portable air purifiers are efficient in eliminating air pollutants including dust, pollen, and pet dander. Some versions are a suitable option for smaller homes with pets or smokers since they have activated carbon filters that can eliminate odors from the air.

Regional Outlook

The globalportable air purifier market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America). 

Increasing Adoption of Portable Air Purifierin Asia-Pacific

• The increasing levels of air pollution in emerging countries, including India, China, and Singapore, along with rising awareness about the health hazards associated with poor air quality, are the key drivers of growth.

• According to the Economic and Social Commission for Asia and the Pacific (ESCAP), in February 2023, nearly 90.0% of the population of the Asia-Pacific region regularly breathed air considered by the World Health Organization (WHO) to be unsafe. Globally, more than 7 million premature mortalitiesare attributed to air pollution, with two-thirds occurring in the Asia-Pacific region.

Global Portable Air Purifier Market Growth by Region 2024-2031

North America Holds Major Market Share

Among all the regions, North Americaholds a significant share owing to numerous prominent companies and portable air purifier providers in the region such asAirBox's America,Airfree, among others. The growth is mainly attributed to the increased adoption of portable air purifier solutions in the commercial and residential sectors. Furthermore, increasing awareness of the health benefits of air purifiers, rising disposable incomes, and government initiatives to combat air pollution are contributing towards regional market growth. For instance, in March 2023, the Illinois Department of Public Health (IDPH), launched a $29.6 million program to distribute more than 60,000 HEPA (High-Efficiency Particulate Air) purifiers to Illinois schools to help reduce the transmission of respiratory viruses.

Market Players Outlook

*Note: Major Players Sorted in No Particular Order.

The major companies serving the global portable air purifiermarket include Coway Co., Ltd., Honeywell International, Inc., Philips Corp., and Xiaomi Inc., among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in August 2023, Daimler partnered with IQAir to improve office air quality. IQAir's team conducted a comprehensive on-site air quality assessment and worked closely with the building engineers to design a tailor-made, whole-building air filtration solution.

Recent Development

• In April 2022, Smart Air introduced the blast and blast mini portable purifiers to bring clean air to businesses and large spaces.Owing to their effectiveness and affordability, these commercial air purifiers gained popularity quickly among hospitals, businesses, embassies, and schools.
  

The Report Covers

• Market value data analysis of 2023 and forecast to 2031.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global portable air purifier market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.