Powdered Soft Drink Market

Global Powdered Soft Drink Market Size, Share & Trends Analysis Report by Flavour (Mango, Orange, Lemon, Apple, and Others (mixed fruit and cola)), By Packaging (Cartons, Pouches and Sachets, and Others), By Distribution Channel (Online Store, and Offline Store) Forecast 2021-2027
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2025904 | Category : Food & Beverage | Delivery Format: /

The global powdered soft drink market is anticipated to grow at a substantial CAGR of around 2.8% during the forecast period. The consumption of soft drink is continued to dwindle in the past few years with the rising consumer demand for healthy and nourishment soft drinks which is being prepared with low or no-sugar, natural clean label, and which has the quality of durability. Moreover, the availability of low-calorie and natural sweeteners powdered soft drinks is creating the way for the health-conscious consumers and thus will further propel the growth of the powdered soft drink market in the upcoming years. In recent years, the product has gained more popularity in the clinical nutrition and sports nutrition spaces, especially among those consumers who are suffering from dysphagia. Owing to the trend of gym and fitness among the adult population, the powdered soft drink market has witnessed a surging demand by providing various healthy and nourishment drinks. 

Moreover, the growing spends by the food processing companies on advertising coupled with a string of production expansion activities will bring numerous growth opportunities for the powdered soft drinks market during the forecast period. 

Impact of COVID-19 Pandemic on Global Powdered Soft Drink Market 

The sudden breakout of COVID-19 has rapidly spread across the globe, leaving no country behind in being affected by the global COVID-19 pandemic in 2019-2020. The indiscriminate nature of the current COVID-19 pandemic has not only impacted the health and quality of life of people but has also disrupted the global economy, supply chains, and countries across the globe. Among the manufacturing industries, the food and beverage industry is one of the excelling industries, through which the basic needs of humans are fulfilled. Hence, the market of powdered soft drinks has witnessed a higher growth in the COVID-19 pandemic. In addition, the increasing prevalence of health-conscious among the generic population, rising awareness of the benefits of organic soft drinks, have contributed to the growth of the market in the COVID-19 period. 

Segmental Outlook 

The global powdered soft drink market is segmented into based on flavour, packaging, and distribution channel. Based on flavour, the market is sub-segmented into mango, orange, lemon, apple, and others (mixed fruit and cola). Among these, lemon flavor is expected to grow at a higher rate in the coming years in the global powdered soft drinks market owing to the change in consumer’s preference and taste. Moreover, manufacturers are introducing various flavors in the soft drink to cater the needs of consumer for lemon flavor in the global powdered soft drink market, over the forecast period. 

On the basis of packaging, the market is sub-categorized into cartons, pouches and sachets, and others. Based on distribution channel, the market is sub-divided into online store, and offline store.  

Global Powdered Soft Drink Market Share by Distribution Channel, 2020 (%)

Global Powdered Soft Drink Market Share by Distribution Channel

The Online Store Holds the Major Share in the Global Powdered Soft Drink Market 

The online store segment holds the major share and is anticipated to grow fastest among others during the forecast period. One of the factors contributing to the growth of the online store is the busy lifestyle of consumers and the easy availability of ready-to-drink soft drinks in the growing market of soft drinks. Moreover, the discounting policies and various attractive offers given by the online distributor will further propel the demand of the segment over the forecast period. In addition, an easy procedure of ordering the foods at the comfort of the home, and on-time delivery of the item, contributes to the major share in the online store of powdered soft drink market in the coming year. 

Regional Outlooks

The global powdered soft drink market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The North America region holds the highest revenue for the powdered soft drink market as the regional market players are broadening their portfolio by adding different soft drink flavours, which in turn propel the growth of the market. Moreover, the rising number of geriatric populations in the region is the major factor contributing in the growth of the market as the people are becoming more health conscious in the region, which boost the growth of the powdered soft drink market.   

Global Powdered Soft Drink Market Growth, by Region 2021-2027

Global Powdered Soft Drink Market Growth by Region

The North-America Region Holds the Major Share in the Global Powdered Soft Drink Market 

The North-America region held the major market share in 2020 and is anticipated to hold significant share during the forecast period. Owing the growing preference for easy drinking choices for the well-being of consumers will fuel the growth of the powdered soft drink market in the region. Moreover, rising awareness for health consciousness among all age groups has shown significant growth of the powdered soft drink market in the North-America region in the coming years. The presence of the major market players in the region such as The Kraft Heinz Co., Nestle S.A., PepsiCo, Inc., Kerry Group Plc., Starbucks Corp., Bemis Manufacturing Co., Campbell Soup Co., Coca-Cola, and others are causing the growth in the region. For instance, in January 2022, the Coca-Cola company has signed an agreement with Constellation Brands Inc. to launch FRESCA mixed, a line of full-flavored, spirit-based ready-to-drink cocktails in the US. FRESCA is a zero-calorie, grapefruit citrus-flavored soft drink, which is known to be the fastest-growing trademark in the company’s portfolio. With this agreement, the constellation brands will produce, market, and distribute FRESCA mixed, and the product will be going to launch later this year.   

Market Players Outlook

The major companies serving the global powdered soft drink market are, The Kraft Heinz Co., Nestle S.A., PepsiCo, Inc., Kerry Group Plc., Starbucks Corp., Bemis Manufacturing Co., Campbell Soup Co., The Coca-Cola Co, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2022, Molson Coors Beverage company has expanded its agreement with Coco-Cola company to develop a brand inspired by simply spiked juices in the alcohol aisle. With this agreement, Molson Coors Beverage company has expanded its portfolio by developing a brand of full-flavor alcohol beverage inspired by the country’s chilled juice brand, simply, which includes strawberry lemonade, watermelon lemonade, blueberry lemonade, and signature lemonade.

The Report Covers

  • Market value data analysis of 2020 and forecast to 2027.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global powdered soft drink market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of marketentry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

Impact of COVID-19 on the Global Powdered Soft Drink Market

Recovery Scenario of Global Powdered Soft Drink Market

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. BY Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. The Kraft Heinz Co. 

3.1.1.1. Overview

3.1.1.2. Financial Analysis 

3.1.1.3. SWOT Analysis

3.1.1.4. Recent Developments

3.1.2. Nestlé S.A.

3.1.2.1. Overview

3.1.2.2. Financial Analysis 

3.1.2.3. SWOT Analysis

3.1.2.4. Recent Developments

3.1.3. PepsiCo, Inc.

3.1.3.1. Overview

3.1.3.2. Financial Analysis 

3.1.3.3. SWOT Analysis

3.1.3.4. Recent Developments

3.1.4. Kerry Group plc.

3.1.4.1. Overview

3.1.4.2. Financial Analysis 

3.1.4.3. SWOT Analysis

3.1.4.4. Recent Developments

3.1.5. Starbucks Corp.

3.1.5.1. Overview

3.1.5.2. Financial Analysis 

3.1.5.3. SWOT Analysis

3.1.5.4. Recent Developments

3.2. Key Strategy Analysis

3.3. Impact of Covid-19 on Key Players

4. Market Determinants

4.1. Motivators

4.2. Restraints

4.3. Opportunities

5. Market Segmentation

5.1. Global Powdered Soft Drink Market by Flavour

5.1.1. Mango 

5.1.2. Orange 

5.1.3. Lemon 

5.1.4. Apple  

5.1.5. Others (mixed fruit and cola) 

5.2. Global Powdered Soft Drink Market by Packaging  

5.2.1. Cartons 

5.2.2. Pouches and Sachets 

5.2.3. Others 

5.3. Global Powdered Soft Drink Market by Distribution Channel   

5.3.1. Online Store 

5.3.2. Offline Store  

6. Regional Analysis

6.1. North America

6.1.1. United States

6.1.2. Canada

6.2. Europe

6.2.1. UK

6.2.2. Germany

6.2.3. Italy

6.2.4. Spain

6.2.5. France

6.2.6. Rest of Europe 

6.3. Asia-Pacific

6.3.1. China

6.3.2. India

6.3.3. Japan

6.3.4. South Korea

6.3.5. Rest of Asia-Pacific 

6.4. Rest of the World

7. Company Profiles 

7.1. Bemis Manufacturing Co.

7.2. Campbell Soup Co.

7.3. Cargill inc.

7.4. Danone Public Benefit Corp.

7.5. Diageo plc

7.6. Dr Pepper Inc.

7.7. E. & J. Gallo Winery

7.8. Insta Foods

7.9. ITO EN Inc.

7.10. Keurig Dr Pepper Inc.

7.11. Koninklijke Douwe Egberts b.v.

7.12. Lasco Foods, Inc. 

7.13. Mondel?z Global LLC 

7.14. Pepsico Inc.

7.15. S untory Holdings Ltd.

7.16. Tate & Lyle plc

7.17. The Coca-Cola Co.

7.18. The Wonderful Co. LLC.

7.19. True Citrus Co. 

1. GLOBAL POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY FLAVOUR , 2020-2027 ($ MILLION)

2. GLOBAL MANGO POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

3. GLOBAL ORANGE POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

4. GLOBAL LEMON POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

5. GLOBAL APPLE POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

6. GLOBAL OTHERS (MIXED FRUIT AND COLA) POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

7. GLOBAL POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY PACKAGING , 2020-2027 ($ MILLION)

8. GLOBAL POWDERED SOFT DRINK INCARTONS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

9. GLOBAL POWDERED SOFT DRINK INPOUCHES AND SACHES MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

10. GLOBAL POWDERED SOFT DRINK INOTHER PACKAGING MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

11. GLOBAL POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)

12. GLOBAL POWDERED SOFT DRINK INONLINE STORE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

13. GLOBAL POWDERED SOFT DRINK   OFFLINE STORE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

14. NORTH AMERICAN POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

15. NORTH AMERICAN POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY FLAVOUR , 2020-2027 ($ MILLION)

16. NORTH AMERICAN POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY PACKAGING, 2020-2027 ($ MILLION)

17. NORTH AMERICAN POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL , 2020-2027 ($ MILLION)

18. EUROPEAN POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

19. EUROPEAN POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY FLAVOUR, 2020-2027 ($ MILLION)

20. EUROPEAN POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY PACKAGING, 2020-2027 ($ MILLION)

21. EUROPEAN POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL , 2020-2027 ($ MILLION)

22. ASIA-PACIFIC POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

23. ASIA-PACIFIC POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY FLAVOUR, 2020-2027 ($ MILLION)

24. ASIA-PACIFIC POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY PACKAGING, 2020-2027 ($ MILLION)

25. ASIA-PACIFIC POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)

26. REST OF THE WORLD POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

27. REST OF THE WORLD POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY FLAVOUR , 2020-2027 ($ MILLION)

28. REST OF THE WORLD POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY PACKAGING, 2020-2027 ($ MILLION)

29. REST OF THE WORLD POWDERED SOFT DRINK MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)

1. IMPACT OF COVID-19 ON GLOBAL POWDERED SOFT DRINK MARKET, 2020-2027 ($ MILLION)

2. IMPACT OF COVID-19 ON GLOBAL POWDERED SOFT DRINK MARKET BY SEGMENT, 2020-2027 ($ MILLION)

3. RECOVERY OF GLOBAL POWDERED SOFT DRINK MARKET, 2021-2027 (%)

4. GLOBAL  POWDERED SOFT DRINK MARKET SHARE BY FLAVOUR , 2020 VS 2027 (%)

5. GLOBAL MANGO POWDERED SOFT DRINK MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

6. GLOBAL ORANGE POWDERED SOFT DRINK MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

7. GLOBAL LEMON POWDERED SOFT DRINK MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

8. GLOBAL APPLE POWDERED SOFT DRINK MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

9. GLOBAL OTHERS (MIXED FRUIY AND COLA) POWDERED SOFT DRINK MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

10. GLOBAL POWDERED SOFT DRINK MARKET SHARE BY PACKAGING, 2020 VS 2027 (%)

11. GLOBAL POWDERED SOFT DRINK IN CARTONS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

12. GLOBAL GLOBAL POWDERED SOFT DRINK IN POUCHES AND SACHETS  MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

13. GLOBAL POWDERED SOFT DRINK IN OTHERPACKAGING  MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

14. GLOBAL POWDERED SOFT DRINK MARKET SHARE BY DISTRIBUTION CHANNEL, 2020 VS 2027 (%)

15. GLOBAL POWDERED SOFT DRINK INR ONLINE STORE MARKET SHARE BY GEOGRAPHY,2020 VS 2027 (%)

16. GLOBAL POWDERED SOFT DRINK IN OFFLINE STORE MARKET SHARE BY GEOGRAPHY,2020 VS 2027 (%)

17. GLOBAL PRENATAL DIAGNOSTIC MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

18. US PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

19. CANADA  PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

20. UK PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

21. FRANCE PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

22. GERMANY PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

23. ITALY PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

24. SPAIN PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

25. REST OF EUROPE PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

26. CHINA PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

27. INDIA PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

28. JAPAN PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

29. SOUTH KOREA PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

30. REST OF ASIA-PACIFIC PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)

31. REST OF THE WORLD PRENATAL DIAGNOSTIC MARKET SIZE, 2020-2027 ($ MILLION)