The global power bank market is growing at a considerable CAGR of 11.2% during the forecast period. Availability of low-cost power banks and easy access to purchasing power banks from online portals are some other promoters to the growth of the power bank market. As many manufacturers have entered into this market they are gaining market share by adopting of low-cost penetration strategy and are using low-cost raw material thereby declining the performance of power banks. Despite this, innovation in power banks to make them favorable in cases of charging multiple devices is likely to offer an immense opportunity to the growth of this market.
For instance, in June 2020, Xiaomi Technology Co., Ltd. had brought out a new massive power bank. It is regarded as massive owing to its capacity for charging small phones which are considered up to ten times as it is having 30,000 MAH which supports faster charging. With regards to maintaining the power, the company had offered a special mode for charging smaller devices such as fitness bands and Bluetooth headsets. This device contains a USB type-A port, one micro-USB port along with a USB type - C port involved in it. The USB - A along with USB type - C port 18 W support for faster charging. Additionally, Type C also can charge the power bank itself. Further, it can charge at a time 3 devices with its capacity.
Impact of COVID-19 on the Global Power Bank Industry
The global consumer electronics industry is one of the largest industrial sectors in the global economy, generating more revenue than any other goods-producing sector. Most commonly used consumer electronics includes smartphone & tablets, power bank, laptops, TVs, and more. The COVID-19 outbreak has disrupted the supply chain of the global power bank industry. The pandemic has stapled the global power bank industry from suppressing demand to hitting the production of parts and subsystems. Asian countries such as China, India, Thailand, Taiwan, and Philippines home a significant amount of contract electronic manufacturers that cater to a wide range of OEMs globally. The adverse impact of COVID-19 on these economies is likely to impact the production ability of these manufacturers, giving rise to a substantial decline in the supply of components.
Segmental Outlook
The market is segmented based on battery technology, applications, energy source, and charging mode. Based on battery technology, the market is segmented into lithium-ion batteries and lithium polymer batteries. Further, based on the application, the market is segmented into Smartphones & tablets, laptops, and other (camera, smart band, wireless headset). Based on charging mode, the market is segmented into wired and wireless. Based on energy source, the market is segmented into electric and solar.
Global Power Bank Market Share Charging Mode , 2020 (%)
Wireless to Exhibit Considerable growth During the Forecast Period
The major aspects that drive the growth of wireless chargers for smartphones include the benefits that these chargers offer such as a safer way to power a smartphone, puts less strain on the charging port of a smartphone, and are easy to use. Moreover, Qi wireless charging pads are being installed in various places across the globe that makes it suitable to charge a smartphone at any place across the globe. For smartphone’s wireless charging there exist two main standards in the market one is Qi, and the other is Powermat (PMA). There are over 140 smartphone models from more than 40 manufacturers that have built-in wireless charging capabilities, the majority of which use the Qi wireless charging standard. Therefore, the rising adoption of wireless chargers is anticipated to drive the growth of this market segment.
Regional Outlooks
The global power bank market is analyzed based on the geographical regions that are contributing significantly towards the growth of the market. Based on the geography, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America is anticipated to be one of the growing regions in the global power bank market. Some factors that are boosting the market growth in North America include the high disposable income of consumers that supports the growth of connected devices that leads to the requirement of recharge smartphones and devices using power bank. Additionally, the high requirement of connectivity devices for home appliances along with systems related to security and other accessorizes is likely to drive the growth of this regional market.
Global Power Bank Market Growth Prospective by Region, 2021-2027
Asia-Pacific Will Have Considerable Growth in the Global Power Bank Market
Asia-Pacific region is expected to witness significant growth opportunities for the market. The rising adoption of electronic devices, increasing urbanization, growing disposable income of people is among the key factors to drive the demand for power banks in the region. Further, investment in R&D for new advanced technology development, presence of key manufacturers of power bank in the region along with cost-effective availability of power bank and increasing internet penetration and digitization are some other contributors to the growth of the regional market.
Market Players Outlook
Beijing Xiaomi Technology Co. Ltd., Lenovo Group Ltd., Microsoft Corp., Panasonic Corp., Sony Corp., AsusTeK Computer Inc., Anker Technology Co., Intex Technologies, and Ambrane India Pvt. Ltd. are the key manufacturers in the global power bank industry. To survive in the market, these players adopt different marketing strategies such as product launches and mergers & acquisitions among others. For instance, in May 2020, Gionee had launched a new power bank in India. The new Gbuddy true wireless power bank has a 10,000 MAH battery inbuilt in itself and it is considered as the company's first wireless charger that is been brought and sold in India. The power bank adopts an all-metal body and one side that is having flat surfaces is a 5V wireless charging pad that has a digital power meter that supports in showing the level of charging. The Gbuddy true wireless power bank is a single USB - A port with a 5V/2.4A rating that will help in charging the other devices. Additionally, it is having a micro USB input port and USB type-C input and both are having a 5V/2A rating. The launch of such products in technology-centric companies like India is likely to drive the growth of the global power bank market.
The Report Covers
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Impact of COVID-19 on the Global Power Bank Industry
• Recovery Scenario of Global Power Bank Industry
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.1.1. Overview
3.1.2. Financial Analysis
3.1.3. SWOT Analysis
3.1.4. Recent Developments
3.2. Key Strategy Analysis
3.3. Impact of COVID-19 on Key Players
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. Global Power Bank Market by Battery Technology
5.1.1. Lithium-Ion Battery
5.1.2. Lithium Polymer Battery
5.2. Global Power Bank Market by Application
5.2.1. Smartphones & Tablets
5.2.2. Laptops
5.2.3. Others (Camera, Smart Band, Wireless Headset)
5.3. Global Power Bank Market by Energy Source
5.3.1. Electric
5.3.2. Solar
5.4. Global Power Bank Market by Charging Mode
5.4.1. Wired
5.4.2. Wireless
6. Regional Analysis
6.1. North America
6.1.1. United States
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. Rest of Europe
6.3. Asia-Pacific
6.3.1. China
6.3.2. India
6.3.3. Japan
6.3.4. South Korea
6.3.5. Rest of Asia-Pacific
6.4. Rest of the World
7. Company Profiles
7.1. Ambrane India Pvt. Ltd.
7.2. Anker Technology Co., Ltd.
7.3. AsusTeK Computer Inc.
7.4. Beijing Xiaomi Technology Co., Ltd
7.5. CBAK Energy Technology, Inc.
7.6. EverestWorld.Co.,LTD. (Adcom)
7.7. Intelligent Energy Ltd.
7.8. Intex Technologies
7.9. Lenovo Group Ltd.
7.10. LG Chem, Ltd.
7.11. Microsoft Corp.
7.12. MiPowIPOW
7.13. OnePlus Technology Co., Ltd.
7.14. Panasonic Corp.
7.15. Ravin Group
7.16. Samsung Sdi Co., Ltd.
7.17. Sandberg A/S
7.18. Sony Corp.
7.19. Telco Accessories BV (Xtorm)
7.20. UNU Electronics Inc.
7.21. ZAGG, Inc.
7.22. ZENDURE USA INC.
1. GLOBAL POWER BANK MARKET RESEARCH AND ANALYSIS, BY BATTERY TECHNOLOGY 2020-2027 ($ MILLION)
2. GLOBAL LITHIUM POLYMER BATTERY MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
3. GLOBAL LITHIUM-ION BATTERY MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
4. GLOBAL POWER BANK MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2020-2027 ($ MILLION)
5. GLOBAL POWER BANK FOR SMARTPHONE & TABLETS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
6. GLOBAL POWER BANK FOR LAPTOPS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
7. GLOBAL POWER BANK FOR OTHERS APPLICATION MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
8. GLOBAL POWER BANK MARKET RESEARCH AND ANALYSIS BY CHARGING MODE, 2020-2027 ($ MILLION)
9. GLOBAL WIRED POWER BANK MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
10. GLOBAL WIRELESS POWER BANK MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
11. GLOBAL POWER BANK MARKET RESEARCH AND ANALYSIS BY ENERGY SOURCE, 2020-2027 ($ MILLION)
12. GLOBAL ELECTRIC POWER BANK MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
13. GLOBAL SOLAR POWER BANK MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
14. NORTH AMERICAN POWER BANK MARKET RESEARCH AND ANALYSIS BY BATTERY TECHNOLOGY, 2020-2027 ($ MILLION)
15. NORTH AMERICAN POWER BANK MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2020-2027 ($ MILLION)
16. NORTH AMERICAN POWER BANK MARKET RESEARCH AND ANALYSIS BY CHARGING MODE, 2020-2027 ($ MILLION)
17. NORTH AMERICAN POWER BANK MARKET RESEARCH AND ANALYSIS BY ENERGY SOURCE, 2020-2027 ($ MILLION)
18. NORTH AMERICAN POWER BANK MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
19. EUROPEAN POWER BANK MARKET RESEARCH AND ANALYSIS BY BATTERY TECHNOLOGY, 2020-2027 ($ MILLION)
20. EUROPEAN POWER BANK MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2020-2027 ($ MILLION)
21. EUROPEAN POWER BANK MARKET RESEARCH AND ANALYSIS BY CHARGING MODE, 2020-2027 ($ MILLION)
22. EUROPEAN POWER BANK MARKET RESEARCH AND ANALYSIS BY ENERGY SOURCE, 2020-2027 ($ MILLION)
23. EUROPEAN POWER BANK MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
24. ASIA-PACIFIC POWER BANK MARKET RESEARCH AND ANALYSIS BY BATTERY TECHNOLOGY, 2020-2027 ($ MILLION)
25. ASIA-PACIFIC POWER BANK MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2020-2027 ($ MILLION)
26. ASIA-PACIFIC POWER BANK MARKET RESEARCH AND ANALYSIS BY ENERGY SOURCE, 2020-2027 ($ MILLION)
27. ASIA-PACIFIC POWER BANK MARKET RESEARCH AND ANALYSIS BY CHARGING MODE, 2020-2027 ($ MILLION)
28. ASIA-PACIFIC POWER BANK MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
29. REST OF THE WORLD POWER BANK MARKET RESEARCH AND ANALYSIS BY BATTERY TECHNOLOGY, 2020-2027 ($ MILLION)
30. REST OF THE WORLD POWER BANK MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2020-2027 ($ MILLION)
31. REST OF THE WORLD POWER BANK MARKET RESEARCH AND ANALYSIS BY ENERGY SOURCE, 2020-2027 ($ MILLION)
32. REST OF THE WORLD POWER BANK MARKET RESEARCH AND ANALYSIS BY CHARGING MODE, 2020-2027 ($ MILLION)
1. IMPACT OF COVID-19 ON GLOBAL POWER BANK MARKET, 2020-2027 ($ MILLION)
2. RECOVERY OF GLOBAL POWER BANK MARKET, 2021-2027 (%)
3. GLOBAL POWER BANK MARKET SHARE BY BATTERY TECHNOLOGY, 2020 VS 2027 (%)
4. GLOBAL POWER BANK MARKET SHARE BY APPLICATION, 2020 VS 2027 (%)
5. GLOBAL POWER BANK MARKET SHARE BY CHARGING MODE, 2020 VS 2027 (%)
6. GLOBAL POWER BANK MARKET SHARE BY ENERGY SOURCE, 2020 VS 2027 (%)
7. GLOBAL POWER BANK MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
8. GLOBAL LITHIUM POLYMER BATTERY MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
9. GLOBAL LITHIUM-ION BATTERY MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
10. GLOBAL POWER BANK FOR SMARTPHONE & TABLETS MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
11. GLOBAL POWER BANK FOR LAPTOPS MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
12. GLOBAL POWER BANK FOR OTHERS APPLICATION MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
13. GLOBAL WIRED POWER BANK MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
14. GLOBAL WIRELESS POWER BANK MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
15. GLOBAL ELECTRIC POWER BANK MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
16. GLOBAL SOLAR POWER BANK MARKET RESEARCH AND ANALYSIS BY REGION, 2020 VS 2027 (%)
17. US POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
18. CANADA POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
19. EUROPEAN POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
20. UK POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
21. FRANCE POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
22. GERMANY POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
23. ITALY POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
24. SPAIN POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
25. REST OF EUROPE POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
26. ASIA PACIFIC MARKET SIZE, 2020-2027 ($ MILLION)
27. INDIA POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
28. CHINA POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
29. JAPAN POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
30. SOUTH KOREA POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
31. REST OF ASIA-PACIFIC POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)
32. REST OF THE WORLD POWER BANK MARKET SIZE, 2020-2027 ($ MILLION)