The global prenatal vitamin supplements market is anticipated to grow at a significant CAGR during the forecast period (2021-2027). Prenatal vitamins are supplements that contain daily vitamins and calcium. These supplements are required before and during the pregnancy. The major factor for the growth of the market is the increasing awareness about a healthy diet and proper medication among pregnant women across the globe. 

Moreover, the market is growing due to new product launches. For instance, in January 2019, Ritual launched prenatal vitamin supplements to its portfolio. It contains 12 essential nutrient supplements including vegan omega-3s, DHA, and Choline, among others. Furthermore, in June 2020, Mommy's Bliss launched a new innovative line of prenatal & postnatal multivitamins and supplements. With this launch, the company aimed to enter the prenatal market.

Some major players in the market include Abbott Laboratories,  CountryLife LLC, and Church & Dwight Co., Inc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships and collaborations, and new product launches, to stay competitive in the market. For instance, in October 2021, Needed, a prenatal nutrition startup, raised $5.8 million in seed funding to expand its offerings to address stress, sleep and fertility issues.

Market Coverage

    • The market number available for – 2020-2027

    • Base year- 2020

    • Forecast period- 2021-2027

    • Segment Covered- 

o By Product

o By Distribution Channel

• Regions Covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

    • Competitive Landscape- Abbott Laboratories,  CountryLife LLC, and Church & Dwight Co., Inc., among others.

Key questions addressed by the report

    • What is the market growth rate?

    • Which segment and region dominate the market in the base year?

    • Which segment and region will project the fastest growth in the market?

    • How has COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected region and segment

    • Who is the leader in the market?

    • How players are addressing challenges to sustain growth?

    • Where is the investment opportunity?

Global Prenatal Vitamin Supplements Market Report by Segment

By Product Form

    • Capsules

    • Powder

    • Gummy

By Distribution Channel

    • Supermarket/Hypermarket

    • Pharmacy

    • Drug stores

    • Online channels

Global Prenatal Vitamin Supplements Market Report by Region

North America

    • United States

    • Canada

Europe

    • UK

    • Germany

    • Italy

    • Spain

    • France

    • Rest of Europe 

Asia-Pacific

    • China

    • India

    • Japan

    • South Korea

    • Rest of Asia-Pacific 

Rest of the World

    • Latin America 

    • Middle East & Africa