The global probiotics market is anticipated to grow at a considerable CAGR of 5.9 % during the forecast period (2022- 2028).  Probiotics are microorganisms such as bacteria and yeast that assist humans and animals by maintaining intestinal microbial balance. The rise in the consumer preference for natural products is anticipated to drive the market over the forecast period. Furthermore, growing concerns about preventive health care and the effectiveness of probiotic bacteria on health are inclining among the population.  For instance, probiotics assist in the digestion process along with numerous health benefits such as boosting immunity, maintaining gut health, weight management, and many others. In April 2020, Probi reported a considerable surge in sales of its products that was a result of increased interest in immunity products from the consumers. Therefore, increasing concern about health care is anticipated to drive the probiotics market during the forecast period. 

Impact of COVID-19 on Global Probiotic Market 

The COVID-19 pandemic has positively impacted the global probiotics market owing to the key role of probiotics in the immune health system. The probiotics were considered as an effective supplementary method for tackling the virus. For instance, Yakult Honsha reported that the sale of its branded probiotics products increased by 11.5 % in March and 10.3% in April 2020. Additionally, Meji Holdings announced that its probiotic products have experienced a positive growth rate of 7.4% in March 2020. However, owing to restrictions and lockdowns, the supply chain disrupted the manufacturers of consumer food and beverage products declining the overall consumption. For instance, Yakult reported a drop in sales in the first two months of 2020 owing to the trade restrictions and lockdowns.

Segmental Outlook 

The global probiotics market is segmented based on application and type. Based on application, the market is sub-segmented into human probiotics (probiotics in food & beverages, probiotics in dietary supplements) and animal feed probiotics. based on type, the market is sub-segmented into bacteria (Lactobacillus, Streptococcus, and Bifidobacterium) and Yeast (Saccharomyces and Boulardi). Based on the type, the yeast segment is expected to hold a considerable share in the market.?

Global Probiotics Market, by Application 2021 (%) 

The Human Probiotics Segment is Anticipated to Hold a Prominent Share in the Global Probiotics Market.

Based on the application, the human probiotics segment is anticipated to hold a considerable share in the market during the forecast period (2022-2028). Growing consumer interest in functional food, particularly probiotics that support digestive health, rising health and wellness trends, and probiotics in yogurt are contributing to the growth of the market. Moreover, rising consumer preference for buying snacks containing ingredients with digestive health benefits and rising fortification of foods & beverages with science-baked probiotics ingredients is expected to fuel the demand for human probiotics.

Regional Outlook 

The global probiotics market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America).  The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the North American region is anticipated to hold a considerable share in the market during the forecast period owing to rising lifestyle-related diseases. ?

Global Probiotics Market Growth, by Region 2022-2028

The Asia Pacific region is Expected to Hold the Major Share in the Global Probiotics Market 

The Asia Pacific region is anticipated to hold a prominent share in the market owing to the substantial rise in consumer awareness. Moreover, the rising population, coupled with the rising disposable income and improving the standard of living is expected to cater to the growth of the market over the forecast period. For instance, according to the annual national income and GDP 2019-2020 data released by the Ministry of Statistics and Programme Implementation (MoSPI), India’s per capita net national income during 2019-2020 is estimated to be Rs 1,35,050 showing a rise of 6.8%. Moreover, probiotic products especially, drinks in Japan and countries in central and South Asia are expected to remain promising during the forthcoming years. For instance, Japan-based Yakult Honsha, claims that the company sells 9,540 Yakult bottles per day in Japan. Thus, the increasing popularity of these fermented drinks is expected to drive the global probiotics market.

Market players Outlook 

The major companies serving the global probiotics market are Amul, BioGaia AB, Dupont nutrition and health, Nestle nutrition and health, and so forth. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in April 2020, Chr. Hansen Inc announced the launch of a science-based online probiotic platform in the US market. The new online platform was intended to educate consumers and health care professionals about the benefits of probiotics. The purpose of this platform is to provide quality content on The Probiotics Insititute relevant for professionals needing information, scientific data, or educational content within the field of probiotics.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global probiotics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.