Protein Bars Market

Global Protein Bars Market Size, Share & Trends Analysis Report by Type (Gluten-Free Protein Bars, Vegetarian Protein Bars, Sports Nutrition Bars And, Others), By Source (Animal Protein and Plant Protein), and by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retail Stores, Online Stores, and Others) Forecast Period (2022-2028)
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2026418 | Category : Food & Beverage | Delivery Format: /

The global protein bars market is anticipated to grow at a significant CAGR of around 6% during the forecast period. The market growth is driven by the increasing consumer inclination towards ready-to-eat food products such as protein bars which helps in maintaining overall health and wellness. The benefits offered by protein bars such as it helps in weight management, improving muscle mass, and increasing energy drives their demand among athlete and fitnessfreaksPeople globally used healthy/ protein bars as a way to get essential nutrients and support home exercise routines as they prioritized staying well. The increasing consumption of protein in any form in regular diet to fullfill the daily nutrition generating the scope for protein bars. As per the International Food Information Council reports, 62% of US consumers are trying to consume more protein, making it the most sought-after nutrient right now. In addition, one in four consumers eats more protein from plant sources. 

Moreover, manufacturers are focusing on introducing variety of sports protein snakes made with plant-based protein in order to meet the high demand for nutritional food products. For instance, in June 2021, RXBAR launched a plant-based protein bar made with 10 grams of plant-based protein in place of RXBAR's signature egg whites.  The new plant based protein bar is available on RXBAR’s website and on shelves at several retailers including Target and Kroger. 

Impact of COVID-19 Pandemic on Global Protein Bars Market

Due to the sudden COVID-19 pandemic, an increase in sales of products like snacks, bars, and other convenience foods was observed. This phase has sustained the demand for protein bars in the market. Moreover, the consumers’ interest in products that support the immunity-boosting and overall maintenance of health and wellness was also increased, the ambiguous situation across the globe surged the population to grow their nutritional intake value and consume safe and healthy foods products. Furthermore, owing to the work-from-home or stay-at-home, major people started working out at their homes, and witnessed to consume more meal replacers and other protein bars, the demand for protein bars was increased.

Segmental Outlook 

The global protein bars market is segmented based on the type, source, and distribution channel. Based on the type, the market is segmented into gluten-free protein bars, vegetarian protein bars, sports nutrition bars, and others. Based on the source, the market is segmented into animal-basedprotein and plant-based protein. Based on the distribution channel, the market is sub-segmented into, supermarkets/hypermarkets, convenience stores, specialist retail stores, online stores, and others. Among the end-user segment, the convenience stores sub-segment is dominating owing to the demand for items that are easily accessible to the consumer. Moreover, consumer preference for easy and ready-to-eat products is increasing that in turn increases the demand for protein bars in a convenience stores.

Global Protein Bars  Market Share by Source, 2021 (%)

Global Protein Bars Market Share by Source

The Plants-Based Protein Segment is Dominating the Global Protein Bars Market

The plant protein sub-segment is dominating in the protein bar market attributed to the growing usage of pea and soy proteinsdue to the pleasing taste and attractive texture. Moreover, across the globe, population is adopting veganism and shifting towards plant-based products owing to their various health benefits. Furthermore, due to the increasing demand for plant-based proteins bars,  companies are entering, manufacturing, and launching various new products in the plant-based products line. For instance, in June 2021, RXBAR launched its first-ever plant-based protein bar. The new product is made with 10 grams of plant-based protein in place of RXBAR's signature egg whites. The blend of pea and almond protein in the RXBAR Plant provides essential amino acids or building blocks of protein. The new RXBAR comes with two delicious flavors such as a chocolate chip that is inspired by the taste of cookie dough and peanut butter is for all peanut butter lovers.

Regional Outlooks

The global protein bars market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East &Africa, and Latin America. North America is dominating the protein bar market owing to various key manufacturers in the region such as Mondelez International, Post Holding Inc, Optimum Nutrition, and others. 

Global Protein Bars  Market Growth, by Region 2022-2028

Global Protein Bars Market Growth, by Region

The Asia-Pacific Region is Expected to be the Fastest Growing in the Global Protein Bars Market

Food supplements and healthy snacks are at a high peak, with. Additionally, protein bars are made up of different flavors and they are widely being consumed by people during festival events and sports activities. The factor mentioned has resulted in high revenue generation from products in the Asia Pacific region. Furthermore, the growing consumption of meal replacers for weight loss is the fastest growing trend that is expected to grow the protein bars market in the region.

Market Players Outlook

The major companies serving the global Protein Bars market include Clif Bar & Co., General Mills Inc., Glanbia Nutritionals, GNC Holdings, LLC,  Inc, Mondel?z Global LLC, Kellogg Co., The Bountiful Co., Verb Energy Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in July 2021, Barebells Functional Foods launched two plant-based protein bar flavors, that are available in Salty Peanut and Hazelnut Nougat. Moreover, in March 2021, Mondel?z International acquired significant majority interest in Grenade, one of the leading UK performance nutrition pioneers in the fast-growing high protein bar segment. The acquisition enabled Mondel?z to be prominent player in broader snacking, including in the important area of well-being. 

The Report Covers

  • Market value data analysis of 2021 and forecast to 2028.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global Protein Bars market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

Impact of COVID-19 on the Global Protein Bars Market

Recovery Scenario of Global Protein Bars Market

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. BY Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Clif Bar & Co.

3.1.1. Overview

3.1.2. Financial Analysis 

3.1.3. SWOT Analysis

3.1.4. Recent Developments

3.2. General Mills Inc

3.2.1. Overview

3.2.2. Financial Analysis 

3.2.3. SWOT Analysis

3.2.4. Recent Developments

3.3. Glanbia Nutritionals, Inc,

3.3.1. Overview

3.3.2. Financial Analysis 

3.3.3. SWOT Analysis

3.3.4. Recent Developments

3.4. Kellogg Co.

3.4.1. Overview

3.4.2. Financial Analysis 

3.4.3. SWOT Analysis

3.4.4. Recent Developments

3.5. Mondel?z Global LLC

3.5.1. Overview

3.5.2. Financial Analysis 

3.5.3. SWOT Analysis

3.5.4. Recent Developments

3.6. Key Strategy Analysis

3.7. Impact of Covid-19 on Key Players

4. Market Segmentation

4.1. Global Protein Bars Market by Product Type 

4.1.1. Gluten-free protein bars

4.1.2. Vegetarian protein bars

4.1.3. Sports nutrition bars

4.1.4. Others

4.2. Global Protein Bars Market by Source

4.2.1. Animal based Protein

4.2.2. Plant based Protein

4.3. Global Protein Bars  Market by Distribution Channel 

4.3.1. Supermarkets/Hypermarkets

4.3.2. Convenience Stores

4.3.3. Specialist Retail Stores

4.3.4. Online Stores

4.3.5. Other

5. Regional Analysis

5.1. North America

5.1.1. US

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles

6.1. AdvoCare

6.2. Amazing Grass

6.3. Amway Corp.

6.4. BellRing Brands Inc.

6.5. Betterbite Pvt. Ltd. 

6.6. Canadian Protein

6.7. Caveman Foods

6.8. GNC Holdings, LLC

6.9. GoMacro, LLC

6.10. Hormel Foods Corp.

6.11. Naturell Pvt. Ltd.

6.12. Nestlé S.A.

6.13. ONE Brands LLC 

6.14. Power Crunch 

6.15. Simply Good Foods USA, Inc.

6.16. Sirimiri Nutrition Food Products Pvt Ltd

6.17. Stayfit Enterprize Pvt. Ltd.

6.18. The Bountiful Co.

6.19. The PROBAR

6.20. Verb Energy Inc Ryse Up Sports Nutrition LLC

6.21. WIMWI Foods Pvt. Ltd.

6.22. Youbars

6.23. Xterra Nutrition

1. GLOBAL PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

2. GLOBAL GLUTEN-FREE PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

3. GLOBAL VEGETARIAN PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

4. GLOBAL SPORTS NUTRITION PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

5. GLOBAL OTHER PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

6. GLOBAL PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2021-2028 ($ MILLION)

7. GLOBAL ANIMAL-BASED PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

8. GLOBAL PLANT-BASEDPROTEIN BARS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($MILLION) 

9. GLOBAL PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

10. GLOBAL PROTEIN BARS IN SUPERMARKETS/HYPERMARKET, MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

11. GLOBAL PROTEIN BARS IN CONVENIENCE STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

12. GLOBAL PROTEIN BARS IN SPECIALIST RETAIL STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

13. GLOBAL PROTEIN BARS IN ONLINE STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

14. GLOBAL PROTEIN BARS IN OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

15. NORTH AMERICAN PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

16. NORTH AMERICAN PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

17. NORTH AMERICAN PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2021-2028 ($ MILLION)

18. NORTH AMERICAN PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

19. EUROPEAN PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

20. EUROPEAN PROTEIN BARS  MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

21. EUROPEAN PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2021-2028 ($ MILLION)

22. EUROPEAN PROTEIN BARSMARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

23. ASIA-PACIFIC PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

24. ASIA-PACIFIC PROTEIN BARSMARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

25. ASIA-PACIFIC PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2021-2028 ($ MILLION)

26. ASIA-PACIFIC PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

27. REST OF THE WORLD PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

28. REST OF THE WORLD PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

29. REST OF THE WORLD PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY SOURCE, 2021-2028 ($ MILLION)

30. REST OF THE WORLD PROTEIN BARS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL,2021-2028 ($ MILLION)

1. IMPACT OF COVID-19 ON GLOBAL PROTEIN BARS  MARKET, 2021-2028 ($ MILLION)

2. IMPACT OF COVID-19 ON GLOBAL PROTEIN BARS MARKET BY SEGMENT, 2021-2028 ($ MILLION)

3. RECOVERY OF GLOBAL PROTEIN BARS  MARKET, 2021-2028 (%)

4. GLOBAL PROTEIN BARS  MARKET SHARE BY TYPE, 2021 VS 2028 (%)

5. GLOBAL GLUTEN-FREE PROTEIN BARS  MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

6. GLOBAL VEGETARIAN PROTEIN BARS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

7. GLOBAL SPORTS NUTRITION  PROTEIN BARS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

8. GLOBAL OTHER  PROTEIN BARS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

9. GLOBAL ANIMAL-BASEDPROTEIN BARS  MARKET SHARE BY SOURCE, 2021 VS 2028 (%)

10. GLOBAL PLANT-BASED  PROTEIN BARS  MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

11. GLOBAL PROTEIN BARS  MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%)

12. GLOBAL PROTEIN BARS IN SUPERMARKETS/HYPERMARKET, MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

13. GLOBAL PROTEIN BARS IN CONVENIENCE STORES MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

14. GLOBAL PROTEIN BARS IN SPECIALIST RETAIL STORES MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

15. GLOBAL PROTEIN BARS IN ONLINE STORES MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

16. GLOBAL  PROTEIN BARS IN OTHERS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

17. GLOBAL PROTEIN BARS  MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

18. US PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

19. CANADA PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

20. UK PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

21. FRANCE PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

22. GERMANY PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

23. ITALY PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

24. SPAIN PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

25. REST OF EUROPE PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

26. INDIA PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

27. CHINA PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

28. JAPAN PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

29. SOUTH KOREA PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

30. REST OF ASIA-PACIFIC PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)

31. REST OF THE WORLD PROTEIN BARS  MARKET SIZE, 2021-2028 ($ MILLION)