The global rice protein market is projected to grow at a CAGR of 6.4% during the forecast period (2020-2026). The key factors that drive the growth of the market includes the high health benefits offered by rice protein. Rice protein possesses excellent benefits including a good balance of amino acids and low hypoallergenic characteristics, owing to which, these rice proteins are highly preferred, as a nutritional ingredient as well as for the infant food products. It also acts as a substitute for whey and soy proteins. Hence, increased trends of health consciousness among the people is likely to encourage the adoption of rice protein among the people. This, in turn, will be a factor opening up opportunities for the growth of the global rice protein market during the forecast period. Besides, the rising demands for rice proteins from the nutritional, pharmaceutical, cosmetic, and sports industry as an energy supplement is likely to foster the growth of the global rice protein market over the forecast period.

Furthermore, the rising vegan population across the globe is also highly adopting rice protein as a nutritional supplement on the daily basis, and rising awareness regarding diet and nutrition further supports the growth of the market. However, the factor that hinders the growth of the market is the low awareness among the people in the emerging economies. Nevertheless, the introduction of novel, non-hypoallergenic, gluten-free, and clean labeled products by the key players operating in the market is likely to provide growth opportunities to the global rice protein market over the forecast period.

Segmental Outlook

The global rice protein market is segmented on the basis of form and end-use application. Based on the form, the market is segmented into isolates, concentrates, and hydrolysates. Isolates segment is estimated to hold a significant share in the market owing to the fact that these have high protein content, which is one of the major factors for its popularity and increasing adoption among consumers. Based on the end-use application, the market is segmented into food & beverage, animal feeds, pharmaceuticals, and cosmetics. 

Global Rice Protein Market by End-Use Application, 2019 (%)

Food & Beverage to Hold Prominent Share in the Global Rice Protein Market

Amongst the end-use application of the rice protein market, the food & beverage segment is projected to hold a prominent share in the market. The segmental growth of the market is attributed to the increased use of rice protein in a variety of food items such as ready-to-eat food, bakery & confectionery, beverages, and meat products, among others. Consumption of rice as a food ingredient also aids in reducing the cholesterol level in plasma and liver, and the triacylglycerol level in the liver. Besides, the incorporation of rice products also provides the color, length, texture, softness of the taste, and other properties to the food products. Incorporation of rice protein in bakery & confectionery products is also likely to provide growth opportunities to the segmental growth of the market 

Regional Outlook

The global rice protein market is geographically segmented into North America, Europe, Asia-Pacific, and the Rest of the World. Europe region is projected to grow significantly. The UK, Germany, France, Italy, and Spain are the major economies primarily contributing to the growth of the rice protein market in the region. The regional growth of the market is attributed to the rising demand for the food processing industries across the region. Several investments for the certifications and labels compliant with European standards are further estimated to enhance the growth of rice protein. Furthermore, the Asia-Pacific region is also estimated to witness a substantial growth in the market owing to the rapidly changing lifestyles and rising demand for protein concentrated food. 

Market Players Outlook

Some of the players operating in the global rice protein market include AIDP Inc., Axiom Foods Inc., Bioway (Xi’an) Organic Ingredients Co., Ltd., Golden Grain Group Ltd., Nutribiotic, Kerry Group Plc, NOW Health Group, RiceBran Technologies, and others. These key manufacturers are adopting various strategies such as new product launches and approvals, merger and acquisition, partnerships and collaborations, and many others in order to thrive in a competitive environment. 

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global rice protein market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.