Software as a Service (SaaS) Market
Software as a Service (SaaS) Market Size, Share & Trends Analysis Report by Deployment Model (Public Cloud, Private Cloud, and Hybrid Cloud), by Business Size (Small and medium-sized businesses (SMBs), and Enterprise), by Industry (BFSI, Healthcare, Retail, Manufacturing, and IT and Telecommunications, and Others (Media and entertainment, Transportation and logistics)), and by Application (Business Applications, Productivity Applications, Collaboration Applications, Security Applications, and Marketing Applications)Forecast Period (2023-2030)
SaaS market is anticipated to grow at a CAGR of 13.2% during the forecast period (2023-2030). The increasing prevalence of remote and mobile workforces has significantly impacted the demand for SaaS applications. As more businesses adopt flexible work arrangements and allow employees to work from anywhere, the need for cloud-based, accessible software has become paramount. SaaS applications, with their inherent cloud-based nature, offer several advantages that are particularly beneficial for a remote and mobile workforce. SaaS applications often facilitate real-time collaboration and communication among employees, even when they are physically dispersed. This is achieved through features such as file sharing, instant messaging, and video conferencing, enabling teams to work together effectively despite geographical barriers. SaaS applications are typically compatible with a wide range of devices, including laptops, tablets, and smartphones. This allows employees to access their work software using their preferred devices, regardless of whether they are working from a traditional office setup or a remote location.
Segmental Outlook
The global SaaS market is segmented on the deployment model, business size, industry, and application. Based on the deployment model, the market is sub-segmented into public cloud, private cloud, and hybrid cloud. Based on the business size, the market is sub-segmented into small and medium-sized businesses (SMBS), and enterprise. Based, on the basis of industry, the market is sub-segmented into BFSI, healthcare, retail, manufacturing, and it and telecommunications, and others. Further, based on application the market is sub-segmented into business applications, productivity applications, collaboration applications, security applications, and marketing applications.
The Customer Relationship Management (CRM) Sub-Segment is Anticipated to Hold a Considerable Share of the Global Software as a Service (SaaS) Market
Among the Industry, the CRM sub-segment is expected to hold a considerable share of the global SaaS market. CRM applications are used to manage and track customer interactions, and they are essential for businesses of all sizes. CRM applications help businesses to improve customer satisfaction, increase sales, and reduce costs. CRM applications are used by businesses of all sizes, from small businesses to large enterprises. CRM applications are essential for businesses to manage their customer relationships and grow their sales. Most CRM applications are now cloud-based, which makes them easy to deploy and use. CRM applications are available at a variety of price points, making them affordable for businesses of all sizes.
Regional Outlook
The global SaaS market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, North America is anticipated to hold a prominent share of the market across the globe. This is due to several factors, including the early adoption of cloud computing and SaaS applications by businesses in the region, the presence of a large number of SaaS vendors, and the high disposable income of consumers.
Global Software as a Service (SaaS) Market Growth, by Region 2023-2030
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The European Region is Expected to Grow at a Significant CAGR in the Global Software as a Service (SaaS) Market
Among all regions, the European region is anticipated to grow at a considerable CAGR over the forecast period. The growth of this region is due to various reasons. Europe has a high internet penetration rate and a growing population of digitally literate individuals. This provides a strong foundation for the adoption of cloud-based SaaS applications. Businesses in Europe are increasingly recognizing the benefits of cloud-based software, such as scalability, cost-effectiveness, and ease of use. This is driving the demand for SaaS applications across all industries. Small and medium-sized enterprises (SMEs) in Europe are increasingly adopting SaaS applications as they offer a cost-effective and flexible alternative to traditional on-premises software. Europe has a strong SaaS ecosystem, with a large number of SaaS vendors, cloud service providers, and consulting firms. This provides businesses with a wide range of choices and support for their SaaS adoption needs.
In Europe, there's a noticeable uptick in the demand for specialized SaaS applications designed for specific industries and business needs. This growing interest is driving the creation of a diverse range of vertical SaaS solutions. European businesses are increasingly turning to SaaS applications, attracted by their advanced data security and privacy features, especially in light of the General Data Protection Regulation (GDPR). Moreover, the European SaaS market is experiencing a phase of consolidation, where larger companies are acquiring smaller ones. This strategy is not only broadening their product offerings but also helping them tap into new customer segments. Interestingly, this trend aligns with the rising popularity of SaaS applications in emerging European markets like Eastern Europe and the Balkans. This surge in adoption is fueled by improved and affordable internet connectivity, coupled with a growing demand for cloud-based solutions.
Market Players Outlook
The major companies serving the SaaS market include Google LLC, Microsoft, Oracle, Salesforce, Inc., SAP, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in May 2023, IBM announced the acquisition of Polar Security for the automation of cloud data protection. IBM plans to integrate Polar Security’s DSPM technology within its Guardium family of leading data security products. With the integration of Polar Security’s DSPM technology, IBM Security® Guardium will provide security teams with a data security platform that spans all data types across all storage locations – SaaS, on-premise, and in public cloud infrastructure.
The Report Covers
- Market value data analysis of 2022 and forecast to 2030.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global SaaS market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Google LLC
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Microsoft
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Oracle
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Salesforce, Inc.
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. SAP
3.6.1. Overview
3.6.2. Financial Analysis
3.6.3. SWOT Analysis
3.6.4. Recent Developments
3.7. Key Strategy Analysis
4. Market Segmentation
4.1. Global Software as a Service (SaaS)Market by Deployment Model
4.1.1. Public Cloud
4.1.2. Private Cloud
4.1.3. Hybrid Cloud
4.2. Global Software as a Service (SaaS)Market by Business Size
4.2.1. Small and medium-sized businesses (SMBs)
4.2.2. Enterprise
4.3. Global Software as a Service (SaaS)Market by Industry
4.3.1. BFSI
4.3.2. Healthcare
4.3.3. Retail
4.3.4. Manufacturing
4.3.5. IT and Telecommunications
4.3.6. Others (Media and entertainment, Transportation and logistics)
4.4. Global Software as a Service (SaaS)Market by Application
4.4.1. Business Applications
4.4.2. Productivity Applications
4.4.3. Collaboration Applications
4.4.4. Security Applications
4.4.5. Marketing Applications
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Adobe
6.2. Anaplan, Inc.
6.3. Atlassian Pty Ltd.
6.4. Autodesk Inc.
6.5. Change Healthcare
6.6. CrowdStrike, Inc.
6.7. Datadog, Inc.
6.8. DocuSign, Inc.
6.9. Dynatrace, LLC
6.10. HubSpot, Inc.
6.11. Infor
6.12. Intuit Inc.
6.13. Medallia, Inc.
6.14. MongoDB, Inc.
6.15. PagerDuty, Inc.
6.16. QlikTech International AB
6.17. ServiceNow, Inc.
6.18. Shopify
6.19. Slack Technologies, LLC
6.20. Splunk Inc.
6.21. Twilio Inc.
6.22. Veeva Systems
6.23. Workday, Inc.
6.24. Zendesk, Inc.
6.25. ZoomInfo Technologies LLC.
1. GLOBAL SOFTWARE AS A SERVICE (SAAS) MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODEL, 2023-2030 ($ MILLION)
2. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR PUBLIC CLOUD MARKET RESEARCH AND ANALYSIS BY REGION,2023-2030 ($ MILLION)
3. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR PRIVATE CLOUD MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
4. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR HYBRID CLOUD MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
5. GLOBAL SOFTWARE AS A SERVICE (SAAS) MARKET RESEARCH AND ANALYSIS BY BUSINESS SIZE, 2023-2030 ($ MILLION)
6. GLOBAL SOFTWARE AS A SERVICE (SAAS) BY SMALL AND MEDIUM-SIZED BUSINESS (SMBs) MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
7. GLOBAL SOFTWARE AS A SERVICE (SAAS) BY ENTERPRISE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
8. GLOBAL SOFTWARE AS A SERVICE (SAAS) MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2023-2030 ($ MILLION)
9. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
10. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
11. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
12. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR MANUFACTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
13. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR IT AND TELECOMMUNICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
14. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
15. GLOBAL SOFTWARE AS A SERVICE (SAAS) MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2030 ($ MILLION)
16. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR BUSINESS APPLICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
17. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR PRODUCTIVITY APPLICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
18. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR COLLABORATION APPLICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
19. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR SECURITY APPLICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
20. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR MARKETING APPLICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
21. GLOBAL SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2030 ($ MILLION)
22. NORTH AMERICAN SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2030 ($ MILLION)
23. NORTH AMERICAN SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODEL, 2023-2030 ($ MILLION)
24. NORTH AMERICAN SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY BUSINESS SIZE, 2023-2030 ($ MILLION)
25. NORTH AMERICAN SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2023-2030 ($ MILLION)
26. NORTH AMERICAN SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2030 ($ MILLION)
27. EUROPEAN SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2030 ($ MILLION)
28. EUROPEAN SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODEL, 2023-2030 ($ MILLION)
29. EUROPEAN SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY BUSINESS SIZE, 2023-2030 ($ MILLION)
30. EUROPEAN SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2023-2030 ($ MILLION)
31. EUROPEAN SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2030 ($ MILLION)
32. ASIA- PACIFIC SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2030 ($ MILLION)
33. ASIA- PACIFIC SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODEL, 2023-2030 ($ MILLION)
34. ASIA- PACIFIC SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY BUSINESS SIZE, 2023-2030 ($ MILLION)
35. ASIA- PACIFIC SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2023-2030 ($ MILLION)
36. ASIA- PACIFIC SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2030 ($ MILLION)
37. REST OF THE WORLD SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2030 ($ MILLION)
38. REST OF THE WORLD SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODEL, 2023-2030 ($ MILLION)
39. REST OF THE WORLD SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY BUSINESS SIZE, 2023-2030 ($ MILLION)
40. REST OF THE WORLD SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY INDUSTRY, 2023-2030 ($ MILLION)
41. REST OF THE WORLD SOFTWARE AS A SERVICE (SAAS)MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2030 ($ MILLION)
1. GLOBAL SOFTWARE AS A SERVICE (SAAS)MARKET SHARE BY DEPLOYMENT MODEL, 2023 VS 2030 (%)
2. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR PUBLIC CLOUD MARKET SHARE BY REGION, 2023 VS 2030 (%)
3. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR PRIVATE CLOUD MARKET SHARE BY REGION, 2023 VS 2030 (%)
4. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR HYBRID CLOUD MARKET SHARE BY REGION, 2023 VS 2030 (%)
5. GLOBAL SOFTWARE AS A SERVICE (SAAS)MARKET SHARE BY BUSINESS SIZE, 2023 VS 2030 (%)
6. GLOBAL SOFTWARE AS A SERVICE (SAAS) BY SMALL AND MEDIUM-SIZED BUSINESS (SMBs) MARKET SHARE BY REGION, 2023 VS 2030 (%)
7. GLOBAL SOFTWARE AS A SERVICE (SAAS) BY ENTERPRISE MARKET SHARE BY REGION, 2023 VS 2030 (%)
8. GLOBAL SOFTWARE AS A SERVICE (SAAS)MARKET SHARE ANALYSIS BY INDUSTRY, 2023-2030 ($ MILLION)
9. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR BFSI MARKET SHARE BY REGION, 2023 VS 2030 (%)
10. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR HEALTHCARE MARKET SHARE BY REGION, 2023 VS 2030 (%)
11. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR RETAIL MARKET SHARE BY REGION, 2023 VS 2030 (%)
12. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR MANUFACTURING MARKET SHARE BY REGION, 2023 VS 2030 (%)
13. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR IT AND TELECOMMUNICATIONS MARKET SHARE BY REGION, 2023 VS 2030 (%)
14. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR OTHERS MARKET SHARE BY REGION, 2023 VS 2030 (%)
15. GLOBAL SOFTWARE AS A SERVICE (SAAS)MARKET SHARE ANALYSIS BY APPLICATION, 2023-2030 ($ MILLION)
16. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR BUSINESS APPLICATIONS MARKET SHARE BY REGION, 2023 VS 2030 (%)
17. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR PRODUCTIVITY APPLICATIONS MARKET SHARE BY REGION, 2023 VS 2030 (%)
18. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR COLLABORATION APPLICATIONS MARKET SHARE BY REGION, 2023 VS 2030 (%)
19. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR SECURITY APPLICATIONS MARKET SHARE BY REGION, 2023 VS 2030 (%)
20. GLOBAL SOFTWARE AS A SERVICE (SAAS) FOR MARKETING APPLICATIONS MARKET SHARE BY REGION, 2023 VS 2030 (%)
21. GLOBAL SOFTWARE AS A SERVICE (SAAS)MARKET SHARE BY REGION, 2023 VS 2030 (%)
22. US SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
23. CANADA SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
24. UK SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
25. FRANCE SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
26. GERMANY SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
27. ITALY SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
28. SPAIN SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
29. REST OF EUROPE SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
30. INDIA SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
31. CHINA SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
32. JAPAN SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
33. SOUTH KOREA SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
34. REST OF ASIA-PACIFIC SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
35. REST OF THE WORLD SOFTWARE AS A SERVICE (SAAS)MARKET SIZE, 2023-2030 ($ MILLION)
