Self Defense Products Market

Global Self Defense Products Market Size, Share & Trends Analysis Report by Product Type (Pepper Sprays, Multipurpose Knives, SOS Device & E-Alarm Systems, Taser & Stun Guns, and Others), By Distribution Channel (Retail Outlets & Sports Stores, Online Channels and Direct Purchase), Forecast Period 2020-2026
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2022499 | Category : Consumer Goods | Delivery Format: /

The self-defense products market is anticipated to grow at a significant CAGR of 6.3% during the forecast period. Rising awareness related to individual safety (especially woman’s safety) is one of the major factors for the industry’s growth. Moreover, the high adoption of non-lethal self-defense products as the first line of defense by policemen and guards across the globe is providing significant growth to the market. Non-lethal weapons are used to slow down the attackers and buy some time to take proper action without any causality. Growth in campaign trend across the globe will also foster the growth of the self- defense product market during the forecast period.

Government laws related to the possession of lethal and non-lethal weapons are one of the key factors impacting the market. Governments in various countries also support the possession of non-lethal self-defense equipment in public places including parks & restaurants, and most federal buildings whereas in some countries, it is prohibited or allowed in a restricted quantity. For instance, pepper spray and animal restrictions sales are prohibited in Massachusetts and New York whereas some states have quantity limits. For instance, Arkansas, North Carolina, & Texas allows up to 150 ml; California, & Florida allows up to 75 ml, New Jersey allows up to 22 ml size pepper spray and animal repellents. 

Besides, the availability of a variety of self-defense products to choose from, each with its unique protecting power is considerably driving the market. In addition to this, compact self-defense products integrated with more than one feature are also widely available in the market providing new opportunities to the market. Furthermore, technology is also advancing the self-defense products, for instance, a range of self-defense mobile applications equipped with the latest GPS technology is available for both Android and iPhone such as PANIK.

Segmental Outlook 

The global self-defense products market is segmented based on product type and distribution channels. Based on the product type, the market is sub-segmented into pepper sprays, multipurpose knives, SOS device & e-alarm systems, taser & stun guns, baton, and others. Based on the distribution channel, the market is sub-segmented into retail outlets & sports stores, online channels, and direct contracts.

The multipurpose knives segment will provide considerable growth to the self-defense product industry 

The multipurpose knives segment is anticipated to grow with a significant CAGR in the self-defense products market owing to its increasing adoption among women for self-defense. Moreover, multipurpose knives are useful in many other situations along with the self-defense such as it can be used as a screwdriver, it is also useful during jungle campaign, and many more. Manufacturers are focusing on incorporating various functions on the knives. For instance, James Brand’s folding knife called Elko also serves the purpose of a keyring and a nail nick. The adoption of multipurpose knives is anticipated to drive the growth of the segment in the self-defense products market. 

Global Self-Defense Products Market Share by Product Type, 2019 (%)

Regional Outlooks

The global self-defense products market is further segmented based on geography including North America, Europe, Asia-Pacific, and the Rest of the World. North America is expected to witness significant growth in the self-defense products market. The growth can be attributed to the strong presence of self-defense manufacturers across the region. In addition to this, the favorable laws for the use of self-defense products across the region are also expected to fuel the growth of the market. For instance, in August 2019, the Texas Legislature passed 10 pro-Second Amendment bills that have legalized the carrying of brass knuckles, kitty key chains, clubs, and other self-defense items in public from September 2019. Moreover, various self-defense awareness courses are also being offered by universities present across the region. For instance. R.A.D. (Rape Aggression Defense) course and training are offered by Florida State University to all over the US and Canada. It will motivate people to keep self-defense equipment with them which will drive the market in the region. 

Global Self-Defense Products Market Growth, by Region 2020-2026

Asia-Pacific will witness the fastest growth in the self-defense products market

Asia-Pacific is anticipated to be the fastest-growing in the self-defense products market owing to the high women's crime rates in countries such as India, Indonesia, and the Philippines. Moreover, the disposable income of the woman is increasing substantially in the region. Combining both the factors, growth in the self-defense products is expected in Asia Pacific. In addition to this, an increase in spending on research and self-defense product developments in the region has been witnessed.  Moreover, the easy availability of self-defense products at a reasonable cost due to local manufacturing in countries such as China will also foster market growth.

Market Players Outlook

The key players of the self-defense products market include SABRE, Axon Enterprise, Inc., Byrna Technologies Inc., J&L Self Defense Products, Inc., Xboom Utilities Pvt. Ltd., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including merger, and acquisition, collaborations with government, funding to the start-ups, and new product launches to stay competitive in the market. 

The Report Covers

  • Market value data analysis of 2019 and forecast to 2026.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global self-defense products market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Geography

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

2.3. Rules & Regulations

3. Competitive Landscape

3.1. Competitive Dashboard

3.2. Key Strategy Analysis

3.3. Key Company Analysis

3.3.1. SABRE

3.3.1.1. Overview

3.3.1.2. Financial Analysis 

3.3.1.3. SWOT Analysis

3.3.1.4. Recent Developments

3.3.2. Axon Enterprise, Inc.

3.3.2.1. Overview

3.3.2.2. Financial Analysis 

3.3.2.3. SWOT Analysis

3.3.2.4. Recent Developments

3.3.3. Byrna Technologies Inc.

3.3.3.1. Overview

3.3.3.2. Financial Analysis 

3.3.3.3. SWOT Analysis

3.3.3.4. Recent Developments

3.3.4. Mace Security International Inc.

3.3.4.1. Overview

3.3.4.2. Financial Analysis 

3.3.4.3. SWOT Analysis

3.3.4.4. Recent Developments

4. Market Determinants

4.1. Motivators

4.2. Restraints

4.3. Opportunities

5. Market Segmentation

5.1. Global Self Defense products Market by Product Type

5.1.1. Pepper Sprays

5.1.2. Multipurpose Knives

5.1.3. SOS device & E-Alarm Systems

5.1.4. Taser & Stun Guns

5.1.5. Baton

5.1.6. Others (Animal Repellent)

5.2. Global Self Defense products Market by Distribution Channel

5.2.1. Retail Outlets & Sports Stores

5.2.2. Online Channel

5.2.3. Direct Purchase (Contracts & Tenders)

6. Regional Analysis

6.1. North America

6.1.1. United States

6.1.2. Canada

6.2. Europe

6.2.1. UK

6.2.2. Germany

6.2.3. Italy

6.2.4. Spain

6.2.5. France

6.2.6. Rest of Europe 

6.3. Asia-Pacific

6.3.1. China

6.3.2. India

6.3.3. Japan

6.3.4. Rest of Asia-Pacific 

6.4. Rest of the World

7. Company Profiles

7.1. afg.sk, Ltd.

7.2. American Baton Co.

7.3. ASP, Inc.

7.4. Axon Enterprise, Inc.

7.5. Byrna Technologies Inc.

7.6. Euro Security Products s.r.o. (Ltd.)

7.7. Gerbe (Fiskars Brands, Inc.)

7.8. Hera Global Tech Inc.

7.9. J&L Self Defense Products, Inc.

7.10. Mace Security International Inc.

7.11. March Group Ltd.

7.12. O-Mega Network, Inc.

7.13. SABRE (Security Equipment Corp.)

7.14. Salt Supply Co.

7.15. SPCCo. (SpecShop.pl)

7.16. Star Line Baton Co., Inc.

7.17. Stun & Run Self Defense LLC

7.18. The Well-Armed Woman, LLC

7.19. Victorinox Swiss Army Inc.

7.20. W.I.S.E. Women, LLC

7.21. Xboom Utilities Pvt. Ltd


1. GLOBAL SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

2. GLOBAL PEPPER SPRAYS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

3. GLOBAL MULTIPURPOSE KNIVES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

4. GLOBAL SOS DEVICE & E-ALARM SYSTEM MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

5. GLOBAL TASER & STUN GUNS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

6. GLOBAL BATON MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

7. GLOBAL OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

8. GLOBAL SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

9. GLOBAL RETAIL OUTLET & SPORTS STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

10. GLOBAL ONLINE CHANNEL MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

11. GLOBAL DIRECT PURCHASE MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

12. GLOBAL SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2019-2026 ($ MILLION)

13. NORTH AMERICAN SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

14. NORTH AMERICAN SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

15. NORTH AMERICAN SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

16. EUROPEAN SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

17. EUROPEAN SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

18. EUROPEAN SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

19. ASIA-PACIFIC SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

20. ASIA-PACIFIC SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

21. ASIA-PACIFIC SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

22. REST OF THE WORLD SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

23. REST OF THE WORLD SELF DEFENSE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)


1. GLOBAL SELF DEFENSE PRODUCTS MARKET SHARE BY PRODUCT TYPE, 2019 VS 2026(%)

2. GLOBAL SELF DEFENSE PRODUCTS MARKET SHARE BY DISTRIBUTION CHANNEL, 2019 VS 2026(%)

3. GLOBAL SELF DEFENSE PRODUCTS MARKET SHARE BY GEOGRAPHY, 2019 VS 2026(%)

4. GLOBAL PEPPER SPRAYS MARKET SHARE BY GEOGRAPHY, 2019 VS 2026(%)

5. GLOBAL MULTIPURPOSE KNIVES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026(%)

6. GLOBAL SOS DEVICE & E-ALARM SYSTEMS MARKET SHARE BY GEOGRAPHY, 2019 VS 2026(%)

7. GLOBAL TASER & STUN GUNS MARKET SHARE BY GEOGRAPHY, 2019 VS 2026(%)

8. GLOBAL BATON MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

9. GLOBAL OTHERS PRODUCT MARKET SHARE BY GEOGRAPHY, 2019 VS 2026(%)

10. GLOBAL RETAIL OUTLETS & SPORTS STORES MARKET SHARE BY GEOGRAPHY, 2019 VS 2026(%)

11. GLOBAL ONLINE CHANNEL MARKET SHARE BY GEOGRAPHY, 2019 VS 2026(%)

12. GLOBAL DIRECT PURCHASE MARKET SHARE BY GEOGRAPHY, 2019 VS 2026(%)

13. US SELF DEFENSE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

14. CANADA SELF DEFENSE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

15. UK SELF DEFENSE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

16. FRANCE SELF DEFENSE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

17. GERMANY SELF DEFENSE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

18. ITALY SELF DEFENSE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

19. SPAIN SELF DEFENSE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

20. REST OF EUROPE SELF DEFENSE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

21. INDIA SELF DEFENSE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

22. CHINA SELF DEFENSE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

23. JAPAN SELF DEFENSE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

24. REST OF ASIA-PACIFIC SELF DEFENSE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)