Self-Tanning Products Market

Global Self-Tanning Products Market Size, Share &Trends Analysis Report by Product (Self-Tan Lotion, Self-Tan Spray, Self-Tan Oil, Self-Tan Mousse, and Others) by End-User (Male and Female), and by Distribution Channel (Online and Offline) Forecast Period (2022-2028)
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2026667 | Category : Personal Care & Cosmetics | Delivery Format: /

The global self-tanning products market is anticipated to grow at a considerable CAGR of 6.2% during the forecast period. The adaptation of new trends and growth in the beauty industry is driving the growth of the global self-tanning products market. The use of tanning products helps to avoid tanning caused by exposure of skin to sunlight. Majorly the self-tanning products are used in photoshoots to achieve an ideal skin look. Many big companies have launched easy-to-use products to make the process easier and quicker which led to the growth of the self-tanning product market across the globe. For instance, in May 2020, Nivea’s Firming + Tanning Moisturizing Milk (200 ml, €5.50 or $5.89) offers in one formula three actions: hydration, firmness (it is enriched with coenzyme Q10), and progressive tanning.

However, a lack of product awareness among people is restraining the growth of the global self-tanning products market. Moreover, rising urban population of significant spending by beauty industry on advertising their products can create wide scope for the market growth. 

Impact of COVID-19 Pandemic on Global Self-Tanning Products Market

During COVID-19 there was a complete shutdown due to government strict rules and regulations to stop the spread of the virus due to which the distribution of non-essential products was prohibited. The production units and distribution channels were closed which led to a lack of availability of the self-tanning products. Due to restriction on mobility, and stringent government regulation, people were forced to stay at home due to which demand for skin products got reduced and the global self-tanning product market witnessed the declined growth during the COVID-19 Pandemic. 

Segmental Outlook 

The global self-tanning products market is segmented based on product, end-user, and distribution channel. Based on the product, the market is segmented into self-tan lotion, self-tan spray, self-tan oil, self-tan mousse, and others. Based on the end-user, the market is sub-segmented into male and female. Based on the distribution channel, the market is sub-segmented into online and offline. Among the distribution channel  segment, the offline segment is projected to hold the highest revenue share while online segment is likely to show fastest growth rate during the forecast period.

Global Self-Tanning Products Market Share by Product, 2021 (%)

Global Self-Tanning Products Market Share by Product

The Self-Tan Lotion segment is Expected to Hold a Prominent Share 

The self-tan lotion sub-segment is expected to hold a prominent share in the global self-tanning products market during the forecast period. The self-tanning lotions are widely used among consumers. Self-tanning lotions are easy to apply due to which the preference for self-tan lotion increases which contributes to the growth of the market for the self-tanning product market across the globe. For instance, in January 2021, Self-tanner brand Bali Body launched One Hour Express Self Tanner. The Express Self Tanner produces a dark and natural-looking tan every time to attain the extra color. It also uses nourishing oils and vitamin E to keep skin hydrated and soft.

Regional Outlooks

The global self-tanning products market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America).  Among these, the Asia-Pacific region is expected to be the fastest-growing region in the global self-tanning products market. Consumer inclination towards organic skin care products is playing a significant role in growth of the market. Moreover, growing beauty salons business and investments by women population on cosmetics driving the product demand, leading to the market growth. 

Global Self-Tanning Products Market Growth, by Region 2022-2028

Global Self-Tanning Products Market Growth, by Region

The European Region is Expected to Hold a Prominent Share in the Global Self-Tanning Products Market

The European region is expected to hold a prominent share in the growth of the global self-tanning products market during the forecast period due to the large presence of key market players. Companies are focusing on the demand and needs of the consumer by introducing newly developed products. for instance, in August 2021, Cosmopolitan, a magazine launched a sun care and self-tan line named cosmosun. Additionally, the major players are also expanding their business online to reach more people which supports the brands to increase their customer base. For instance, in January 2021, Clarins partners with Vee24 and launched its virtual boutique to provide a real shopping experience

Market Players Outlook

The major companies serving the global self-tanning products market include Crown Laboratories, Inc., Facial Impressions / The Lip Lab Avalon, L’Oréal USA, PZ Cussons (UK) LTD., The Hain Celestial Group, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in March 2022, ISLE of Paradise launched new self-tanning oil mists in three shades, and it's their one of the best tanning removal productsever. The products are priced at £19.95, the three-piece collection comes in a light, medium, and dark shade, with color collecting technology so they're suitable for every skin tone.

The Report Covers

  • Market value data analysis of 2021 and forecast to 2028.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global self tanning products market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

Impact of COVID-19 on the Global Self-Tanning Products Market

Recovery Scenario of Global Self-Tanning Products Market

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. BY Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.2. The Estée Lauder Companies Inc.

3.2.1. Overview

3.2.2. Financial Analysis 

3.2.3. SWOT Analysis

3.2.4. Recent Developments

3.3. Unilever

3.3.1. Overview

3.3.2. Financial Analysis 

3.3.3. SWOT Analysis

3.3.4. Recent Developments

3.4. Kao Corp

3.4.1. Overview

3.4.2. Financial Analysis 

3.4.3. SWOT Analysis

3.4.4. Recent Developments

3.5. Johnson & Johnson Services, Inc.

3.5.1. Overview

3.5.2. Financial Analysis 

3.5.3. SWOT Analysis

3.5.4. Recent Developments

3.6. Shiseido Co., Ltd.

3.6.1. Overview

3.6.2. Financial Analysis 

3.6.3. SWOT Analysis

3.6.4. Recent Developments

3.7. Key Strategy Analysis

3.8. Impact of Covid-19 on Key Players

4. Market Segmentation

4.1. Global Self-Tanning Products Market by Product  

4.1.1. Self-Tan Lotion

4.1.2. Self-Tan Spray

4.1.3. Self-Tan Oil

4.1.4. Self-Tan Mousse, 

4.1.5. Others (Wipes, And Drops) 

4.2. Global Self-Tanning Products Market by End-User 

4.2.1. Male

4.2.2. Female

4.3. Global Self-Tanning Products Market by Distribution Channel

4.3.1. Online

4.3.2. Offline

5. Regional Analysis

5.1. North America

5.1.1. US

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1. Bondi Sands Pty Ltd.

6.2. Clarins USA, Inc. 

6.3. COOLA 

6.4. Crown Laboratories, Inc. 

6.5. Facial Impressions / The Lip Lab Avalon

6.6. Isle of Paradise

6.7. L’Oréal USA

6.8. Pradas Glow

6.9. PZ Cussons (UK) LTD.

6.10. Skinerals

6.11. TAN-LUXE

6.12. The Hain Celestial Group, Inc. 

6.13. The Kao Group

1. GLOBAL SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)

2. GLOBAL SELF-TAN LOTION MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

3. GLOBAL SELF-TAN SPRAY MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

4. GLOBAL SELF-TAN OIL MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

5. GLOBAL SELF-TAN MOUSSE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

6. GLOBAL OTHER SELF-TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

7. GLOBAL SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2028 ($ MILLION)

8. GLOBAL SELF TANNING PRODUCTS FOR MALE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

9. GLOBAL SELF TANNING PRODUCTS FOR FEMALE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

10. GLOBAL SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

11. GLOBAL ONLINE SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

12. GLOBAL OFFLINE SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

13. GLOBAL SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)

14. NORTH AMERICAN SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

15. NORTH AMERICAN SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)

16. NORTH AMERICAN SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2028 ($ MILLION)

17. NORTH AMERICAN SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

18. EUROPEAN SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

19. EUROPEAN SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)

20. EUROPEAN SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2028 ($ MILLION)

21. EUROPEAN SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

22. ASIA-PACIFIC SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

23. ASIA-PACIFIC SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)

24. ASIA-PACIFIC SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2028 ($ MILLION)

25. ASIA-PACIFIC SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

26. REST OF THE WORLD SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

27. REST OF THE WORLD SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)

28. REST OF THE WORLD SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY END-USER, 2021-2028 ($ MILLION)

29. REST OF THE WORLD SELF TANNING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

1. IMPACT OF COVID-19 ON GLOBAL SELF TANNING PRODUCTS MARKET, 2021-2028 ($ MILLION)

2. IMPACT OF COVID-19 ON GLOBAL SELF TANNING PRODUCTS MARKET BY SEGMENT, 2021-2028 ($ MILLION)

3. RECOVERY OF GLOBAL SELF TANNING PRODUCTS MARKET, 2022-2028 (%)

4. GLOBAL SELF TANNING PRODUCTS MARKET SHARE BY PRODUCT, 2021 VS 2028 (%)

5. GLOBAL SELF-TAN LOTION MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

6. GLOBAL SELF-TAN SPRAY MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

7. GLOBAL SELF-TAN OIL MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

8. GLOBAL SELF-TAN MOUSSE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

9. GLOBAL OTHER SELF-TANHING  PRODUCTS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

10. GLOBAL SELF TANNING PRODUCTS MARKET SHARE BY END-USER, 2021 VS 2028 (%)

11. GLOBAL SELF TANNING PRODUCTS FOR MALE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

12. GLOBAL SELF TANNING PRODUCTS FOR FEMALE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

13. GLOBAL SELF TANNING PRODUCTS MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%)

14. GLOBAL ONLINE SELF TANNING PRODUCTS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

15. GLOBAL OFFLINE SELF TANNING PRODUCTS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

16. GLOBAL SELF TANNING PRODUCTS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

17. US SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

18. CANADA SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

19. UK SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

20. FRANCE SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

21. GERMANY SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

22. ITALY SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

23. SPAIN SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

24. REST OF EUROPE SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

25. INDIA SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

26. CHINA SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

27. JAPAN SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

28. SOUTH KOREA SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

29. REST OF ASIA-PACIFIC SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)

30. REST OF THE WORLD SELF TANNING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)