The global market for smart display is projected to have considerable CAGR  during the forecast period. The market growth mainly backed by the rising trend of smart display solutions in the commercial sector coupled with the continuous deployment of advanced technologies in the market, which includes smart assistant TV and smart signage. In recognition of the importance of smart signage to advertising and marketing strategy, POPAI, an international trade association established for the marketing at the retail industry, has developed a digital signage Group to encourage the adoption of smart signage technologies and applications. Moreover, there are some groups and initiatives across the globe that are calling for interoperability to enable the rollout of large-scale smart signage networks, so as to foster innovative applications and avoid vendor lock-in. Moreover, integration of IoT and AI in smart homes further provides significant opportunity to the smart display market 

 Segmental Outlook  

The global smart display market is segmented based on product type and industry. Based on the product type, the market is further classified into smart signage, smart home display, smart mirror display, and other(interactive kiosk). The smart home display segment is projected to have considerable growth owing to the growing demand of smart devices  and introduction of AI and IoT technologies in smart home related devices such as smart speakers and smart TV. On the basis of industry the market is further segregated into automotive, retail, residential, hospitality, sports & entertainment, and other.  

 Global smart display Market Share by Industry, 2019(%)

Global smart display market to be driven by Retail  Industry

Among Industry, the retail & e-commerce industry segment held a considerable share in the market. The  increasing organized retail industry is one of the major factors which is providing a significant market to the segment. The retail stores are adopting smart signage for product showcasing. Moreover, the supermarkets and grocery stores use the smart signage for various services such as non-stock product ordering, bridal and gift registry, wayfinding directories, product lookup. Further various companies such as LG Electronics Inc., Samsung Electronics Co., Ltd. and others are providing advanced smart signage for retail applications. For instance, Samsung Electronics Co., Ltd. offers Samsung Smart Signage Platform (SSP) 4.0, MagicINFO and other products that provide reliability and durability, the head-turning visual impact for retail application. For the retail sector, the smart displays emerged when the consumers demanded interactive features and choice of options while making purchases. It is also the touch and intuitive nature of displays that make them unique and popular for retailers.   

Regional Outlook 

Geographically, the global smart display market is further classified into North America, Europe, Asia-Pacific and the Rest of the World. Asia-Pacific is estimated to have considerable market growth in the global market during the forecast period. The market growth is attributed to the significant adoption of smart technology in economies such as China, Japan, India, South Korea, Thailand, and Australia. Further, growth in the industry vertical in these countries and increasing adoption AI and IoT enabled smart devices in various industries such as retail & e-commerce is also driving the market growth. 

Global smart display Market Growth, by Region 2020-2026

North America to hold a considerable share in the global smart display market

Geographically, North America is projected to hold a significant market share in the global smart display market. Major economies which are anticipated to contribute to the North America smart display market are the US and Canada. The market for smart display in North America mainly driven due to wide adoption of smart home solutions, significant presence of smart display vendors such as Intel Corp., Apple Inc., and others. The companies in the US are focusing on enhancing the buying experience by catching people’s interest. The US smart display market shows a substantial increase in the use of the smart display system as compared to other countries of North America. The major driving factors which contribute to the growth of the smart display market in the US are applied in various industries such as retail, transportation, hospitality, residential, and entertainment, among others. 

 Market Players Outlook

The key players in the smart display market contributing significantly by providing different types of products and increasing their geographical presence across the globe. The key players of the market include Amazon.com, Inc., Google LLC, Intel Corp., LG Electronics, Inc., Samsung Electronics Co., Ltd.,  and others. These market players adopt various strategies such as product launch, partnerships, collaborations, mergers, and acquisitions to sustain a strong position in the market. 

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global smart display market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.