Smart shower market is anticipated to grow at a significant CAGR of 10.5% during the forecast period (2024-2031). A smart shower is a plumbing fixture that uses electronics to control temperature, rate of flow, and which outlet to use all from a touchpad, phone, or a voice-activated smart speaker.Smart showers can connect to the smart home ecosystem, allowing the person to control them alongside other smart devices. This could involve setting pre-programmed shower routines or even dimming the bathroom lights for a spa-like atmosphere.

Market Dynamics

Rising Consumer Interest in Smart Home

Smart showers integrate seamlessly into smart home ecosystems, offering personalized experiences through voice commands, pre-programmed routines, lights, and music, appealing to those invested in smart home technology.Smart showers offer a luxurious showering experience with features like mood lighting, music streaming, and steam generation. They provide centralized control and can be integrated with a smart home app, simplifying home management. The market is rapidly evolving, and homes equipped with smart technology are increasingly attractive to potential buyers due to their convenience, efficiency, and personalization potential.The global smart home market is attracting a surge in demand for smart showers due to their seamless integration, enhanced functionality, future-proofing capabilities, and potential for increased property value.

Increased Focus on Water Conservation and Sustainability

Globally, the growing focus on water conservation and sustainability is acting as a significant propellant for the global smart shower market as smart showers are equipped with water-saving technologies that demonstrably reduce consumption compared to traditional models. Sensor-based shutoff systems eliminate wasted water during pre-heating or after stepping out, while precise temperature control minimizes the initial flow of cold water. Some models even feature built-in shower timers that encourage users to be more mindful of their shower duration.Smart showers offer a solution to conserve water, attracting eco-conscious consumers. They comply with stricter global water usage regulations of the government. Additionally, their water-saving capabilities result in lower water bills, appealing to cost-conscious consumers who want to save on utilities while being environmentally responsible.

Market Segmentation

Our in-depth analysis of the global smart shower market includes the following segments by controller type, application, and end-user:

• Based on controller type, the market is segmented into mobile, sensors, and voice.

• Based on application, the market is segmented into commercial and residential.

• Based on the end-user, the market is segmented into online and offline.

Mobile Controller is Projected to Emerge as the Largest Segment

Themobile controllersegment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes the convenience it offers the users such as controlling their smart showers virtually from anywhere, allowing them to set temperatures, and adjust water flow which eliminates the need for physical buttons or dials on the shower wall, creating a sleek and minimalist aesthetic.For instance, in September 2023, Dry Water Inc. announced the launch of the Power Shower, which claims to be the first fully integrated smart home shower head, offering a new level of smart shower technology. Some of the unique and advanced features of the power shower include app integration, voice activation, motion sensors, and self-charging capabilities.

Offline Segment to Hold a Considerable Market Share

Smart showers are sophisticated, high-tech items that frequently call for some level of experience and tailored advice when making a purchase. Before making a purchase, customers usually prefer to visit real stores to inspect the product quality, get professional assistance, and comprehend the installation requirements. By speaking with competent employees in retail establishments and specialized plumbing home improvement stores, who can respond to inquiries customers make purchases based on their individual needs.Offline stores can offer basic smart shower models without internet access in regions with limited or unreliable internet access, offering features like temperature displays and pre-set buttons, but lacking full customization and app control.

Regional Outlook

The globalsmart shower marketis further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America). 

Asia-Pacific Countries to Invest in the Smart Shower Market

• China's established industrial infrastructure and skilled workforce enable increased investment for cost-effective production of smart shower components, promoting innovation and efficient distribution within the Asia-Pacific region.

• India has a large and growing consumer base with increasing disposable income, enabling more households to invest in smart home products.

Global Smart Shower Market Growth by Region 2024-2031

North America Holds Major Market Share

Among all the regions, North America holds a significant share owing to the presence ofthe region's high disposable income and strong consumer spending power enabling homeowners to invest in premium, innovative home products like smart showers.In addition, North America has a well-established technological infrastructure that enables widespread access to high-speed Internet and advanced telecommunications networks which makes it easier to integrate and use smart devices. 

The region's innovative technology and smart home automation culture continue to drive the market, with consumers showing strong interest in enhancing their living spaces with easy-to-use, connected solutions.For instance, the US Environmental Protection Agency (EPA) stated that if every home in the United States installed WaterSense-labeledshowerheads, they could save more than $2.9 billion in water utility bills and more than 260.0 billion gallons of water annually. In addition, they could avoid about $2.5 billion in energy costs for heating water. Furthermore, American consumers are strongly inclined towards smart home automation, while the US market tends to be an early adopter of innovations in technology all of which leads to a strong need for smart toilets and other connected devices.

Market Players Outlook

*Note: Major Players Sorted in No Particular Order.

The major companies serving the global smart shower market includeCera, Jaquar, TOTO LTD., Moen Incorporated, and LIXIL Corporation, among others.The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance,in March 2022,Artize launched its flagship retail space Atelier Luxury Bath Gallery to display its retail bathware. Through this initiative, visitors are encouraged to touch, feel, and experience the Artize bathware products.

The Report Covers

• Market value data analysis of 2023and forecast to 2031.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global smart showermarket. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.