The global storm tracking apps market is estimated to grow at a CAGR of around 8% during the forecast period. The major factors contributing to the growth of the market include the growing numbers of disasters across the globe and the rising adoption of storm tracking apps in SMEs and different industry verticals. The storm tracking app is application software used to evaluate the structure of the storm and take important measures to mitigate the disaster from the expected storm. It is also used for flood forecasting and to calculate the precipitation. It can calculate the exact speed of the precipitation and forecast the amount of rainfall in any given area of the earth. Additionally, the platform like Android has made easily available of storm tracking apps for private users, hence, encouraging the growth of the storm tracking market. 

Segmentation

The global storm tracking apps market is segmented based on type and application. Based on type, the market is classified into android, IOS, and others. Based on the application, the market is classified into private users and commercial users. Commercial users are anticipated to hold the major market share in the market. Rising demand for storm tracking apps in SMEs and different industry verticals for forecasting storms and rainfalls are the key attributes leading to the growth of storm tracking apps market. Moreover, growing innovation in software tracking apps and increasing expenditure on R&D is further driving the growth of the storm tracking apps market. Additionally, the private user segment has also shown significant growth owing to the rising awareness about storm tracking apps and its easy accessibility from platforms such as Android and IOS.

Global Storm Tracking Apps Market Share by Application, 2018 (%)

Regional Outlook

Geographically, the global storm tracking apps market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.North America is estimated to witness significant growth in the market owing to the presence of major companies, such as ACME AtronOmatic, ANRY Corp., Quincy Media, and Sinclair Broadcast Group, Inc. These companies are significantly focusing on marketing their products across the globe and gain a competitive advantage. Additionally, a wide-ranging storm tracking apps offered by these companies is supporting to attract a significant number of end-users towards their apps, which in turn, is contributing to the considerable revenue generation from North America.

Global Storm Tracking Apps Market Share by Region, 2018 (%)

The Asia Pacific has witnessed potential growth in the market 

The market in Asia-Pacific has attracted a considerable share in the market owing to the increasing number of environmental disasters in the region. Additionally, increasing the adoption of storm tracking apps by the governments of the Asia-Pacific countries such as India and China are the major factors driving the growth of the storm tracking apps market in the region. Moreover, a huge population of android and IOS users will further boost the demand for storm tracking apps leading to an increase in the growth of the storm tracking the market in the Asia-Pacific region.

Competitive Landscape

The major companies providing storm tracking apps include ACME AtronOmatic, LLC, AccuWeather, Inc., Dark Sky (Apple, Inc.), DTN, LLC, Kelly Technology, Inc., Quincy Media, The Weather Channel (TWC Product and Technology, LLC), and xAd, Inc. dba GroundTruth (WeatherBug). These companies are offering storm tracking apps with different features to provide better user experience. For instance, ACME AtronOMatic offers the MyRadar storm tracking app that provides high definition composite weather radar image around the nation. Its features include NOAA weather alerts, temperatures, forecasts and detailed hurricane trackers. Under NOAA weather alerts, it provides rain alerts in advance before one hour about when the rain will arrive at the user’s location including the intensity and duration of the rainfall. It provides nation wise visualized temperature overlayed on top of the radar map. In addition, it allows real-time tracking of hurricanes and tropical storms and also gives an alert when a new hurricane or storm is firmed, upgraded, and downgraded. 

The Report Covers

• Market value data analysis of 2018 and forecast to 2025.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global storm tracking apps market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.