Stuffed Animal & Plush Toys Market

Stuffed Animal & Plush Toys Market Size, Share & Trends Analysis Report by Product Type (Traditional Stuffed Animals, Cartoon Toys, Battery Operated, Action Figures & Model Play, Dolls & Playsets, Puppets, and Others), and by Distribution Channel (Online, and Offline) Forecast Period (2023-2030)
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2027248 | Category : Consumer Goods | Delivery Format: /

Stuffed animals & plush toys market size was valued at $8.3 billion in 2022, and is projected to reach $13.6 billion by 2030, registering a CAGR of 4.2% during the forecast period (2023-2030). A growing target population across the globe is expected to propel the market growth. The high impact of various cartoon shows and action movies also plays a key role in boosting the demand for stuffed animals and plush toys. In addition, rising demand for custom-made plush toys across the globe impels manufacturers to focus more on product innovation, thereby fueling market growth. Thus, constant product innovations, such as toys with advanced features such as GPS trackers and sensors, are projected to contribute to the product demand. Moreover, companies have undertaken several business strategies, such as M&A and partnerships. This will also positively impact the growth of this stuffed & plush toys market over the years to come.

Segmental Outlook 

The global stuffed animal & plush toys market is segmented based on product type and distribution channel. Based on the product type, the market is sub-segmented into traditional stuffed animals, cartoon toys, battery operated, action figures & model play, dolls & playsets, puppets, and others. Based on the distribution channel, the market is bifurcated into online, and offline. Among the product segment, the traditional stuffed animal sub-segment is expected to cater to a prominent market share over the forecast period.

The Traditional Stuffed Animal Sub-Segment is Anticipated to Hold a Prominent Share of the Global Stuffed Animal & Plush Toys Market

The traditional stuffed animal segment is expected to hold a significant market share during the forecast period. The stuffed toys are more appealing and depicted as animals such as bears, elephants, rabbits, etc., which makes the infants and kids attach to them on a deeper level. They are usually classified based on their appearance, as they tend to be shaped like well-known creatures or objects. The teddy bear is the most commonly used stuffed animal found in households. For very young children, stuffed animals serve as objects of comfort. The toys make them feel safe and secure and can help them fall asleep and, therefore, are expected to witness considerable growth in the forecast period.

Regional Outlooks

The global stuffed animal & plush toys market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America).  The market can be analyzed for a particular region or country level as per the requirement. Among these, the Asia-Pacific regional market is expected to cater to a prominent growth over the forecast period, owing to the improved standards of living and rising disposable income levels in countries such as China and India. However, North America is expected to hold a prominent share of the global stuffed animal & plush toys market.

Global Stuffed Animal & Plush Toys Market Growth, by Region 2023-2030

global stuffed animal and plush toys market growth, by region

North America is Expected to Hold a Prominent Share of the Global Stuffed Animal & Plush Toys Market

Among all regions, North America is expected to hold a prominent share of the global stuffed animal &plus h toys market over the forecast period. The primary factor bolstering the market growth includes the growing demand for different types of stuffed toys. Countries including the US and Canada are witnessing a tremendous rise in demand for custom-made stuffed and plush toys over the past few years. Such a factor has pushed regional market players to manufacture customized toys to gain traction of the consumer.

Market Players Outlook

The major companies serving the global stuffed animal & plush toys market include The LEGO Group, Mattel, Inc., Hasbro, Inc., Playmates Toys Limited, Tomy Company, Ltd, Kenner Products, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2020, Moonberg media company partnered with Jazwares company to create a kids toy line inspired by a 3D animated video series, CoComelon.

The Report Covers

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global stuffed animal & plush toys market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. Overview

3.1.2. Financial Analysis 

3.1.3. SWOT Analysis

3.1.4. Recent Developments

3.2. Key Strategy Analysis

4. Market Segmentation

4.1. Global Stuffed Animal & Plush Toys Market by Product type

4.1.1. Traditional Stuffed Animals

4.1.2. Cartoon Toys

4.1.3. Battery Operated

4.1.4. Action Figures & Model Play

4.1.5. Dolls & Playsets

4.1.6. Puppets

4.1.7. Others (Customizable Stuffed Animals and Special Future Plush Toys)

4.2. Global Stuffed Animal & Plush Toys Market by Distribution Channel

4.2.1. Online

4.2.2. Offline

5. Regional Analysis

5.1. North America

5.1.1. United States

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1. Bandai Namco Holdings Inc.

6.2. Budsies, LLC

6.3. GIANTmicrobes

6.4. Hasbro, Inc.

6.5. Jazwares, Inc.

6.6. Kenner Products (Kenner)

6.7. Lego A/S (The Lego Group)

6.8. Mattel, Inc.

6.9. The National Entertainment Collectibles Association (NECA)

6.10. Playmates Toys Ltd.

6.11. The Simba Dickie Group  

6.12. Spin Master

6.13. Tomy Company, Ltd.

6.14. Tru Kids, Inc. 

6.15. Funko Inc.

1. GLOBAL STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2022-2030 ($ MILLION)

2. GLOBAL TRADITIONAL STUFFED ANIMALS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

3. GLOBAL CARTOON TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

4. GLOBAL BATTERY OPERATED STUFFED ANIMALS & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

5. GLOBAL ACTION FIGURES & MODEL PLAY MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

6. GLOBAL DOLLS & PLAYSETS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

7. GLOBAL PUPPETS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

8. GLOBAL OTHER PRODUCT TYPES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

9. GLOBAL STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)

10. GLOBAL STUFFED ANIMAL & PLUSH TOYS BY ONLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

11. GLOBAL STUFFED ANIMAL & PLUSH TOYS BY OFFLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

12. GLOBAL STUFFED ANIMAL & PLUSH TOYS FOR AUTOMOTIVE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

13. GLOBAL STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

14. NORTH AMERICA STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)

15. NORTH AMERICA STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2022-2030 ($ MILLION)

16. NORTH AMERICA STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)

17. EUROPEAN STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)

18. EUROPEAN STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2022-2030 ($ MILLION)

19. EUROPEAN STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)

20. ASIA-PACIFIC STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)

21. ASIA-PACIFIC STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2022-2030 ($ MILLION)

22. ASIA-PACIFIC STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)

23. REST OF THE WORLD STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)

24. REST OF THE WORLD STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2022-2030 ($ MILLION)

25. REST OF THE WORLD STUFFED ANIMAL & PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2022-2030 ($ MILLION)

1. GLOBAL STUFFED ANIMAL & PLUSH TOYS MARKET SHARE ANALYSIS BY PRODUCT TYPE, 2022 VS 2030 (%)

2. GLOBAL TRADITIONAL STUFFED ANIMALS MARKET SHARE ANALYSIS BY REGION 2022 VS 2030 (%)

3. GLOBAL CARTOON TOYS MARKET SHARE ANALYSIS BY REGION 2022 VS 2030 (%)

4. GLOBAL BATTERY OPERATED STUFFED ANIMALS & PLUSH TOYS MARKET SHARE ANALYSIS BY REGION 2022 VS 2030 (%)

5. GLOBAL ACTION FIGURES & MODEL PLAY MARKET SHARE ANALYSIS BY REGION 2022 VS 2030 (%)

6. GLOBAL DOLLS & PLAYSETS MARKET SHARE ANALYSIS BY REGION 2022 VS 2030 (%)

7. GLOBAL PUPPETS MARKET SHARE ANALYSIS BY REGION 2022 VS 2030 (%)

8. GLOBAL OTHER PRODUCT TYPES MARKET SHARE ANALYSIS BY REGION 2022 VS 2030 (%)

9. GLOBAL STUFFED ANIMAL & PLUSH TOYS MARKET SHARE ANALYSIS BY DISTRIBUTION CHANNEL, 2022 VS 2030 (%)

10. GLOBAL STUFFED ANIMAL & PLUSH TOYS BY ONLINE MARKET SHARE ANALYSIS BY REGION 2022 VS 2030 (%)

11. GLOBAL STUFFED ANIMAL & PLUSH TOYS BY OFFLINE MARKET SHARE ANALYSIS BY REGION 2022 VS 2030 (%)

12. GLOBAL STUFFED ANIMAL & PLUSH TOYS MARKET SHARE ANALYSIS BY REGION 2022 VS 2030 (%)

13. US STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

14. CANADA STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

15. UK STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

16. FRANCE STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

17. GERMANY STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

18. ITALY STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

19. SPAIN STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

20. REST OF EUROPE STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

21. INDIA STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

22. CHINA STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

23. JAPAN STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

24. SOUTH KOREA STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

25. REST OF ASIA-PACIFIC STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)

26. REST OF THE WORLD STUFFED ANIMAL & PLUSH TOYS MARKET SIZE, 2022-2030 ($ MILLION)