SuperSpeed USB controller market is anticipated to grow at a significant CAGR of 13.2% during the forecast period (2024-2031). The market growth is attributed to pivotal factors such as the global expansion of cloud computing and data centers, the emergence of 5G technology and enhanced connectivity, support for multiple device connectivity and power delivery, surge in gaming and high-performance computing. According to the International Energy Agency, in July 2023, globally, data transmission networks consumed 260-360 TWh in 2022, or 1-1.5% of global electricity use.

Market Dynamics

Increasing Adoption of USB 3.2 and USB 4

The SuperSpeed USB controller market is growing by the increasing adoption of USB 3.2 and USB 4 technologies. These advancements offer faster data transfer rates, enhanced power delivery, and improved device compatibility, making them essential for various consumer and industrial applications. As demand for high-speed connectivity continues to rise, manufacturers are increasingly integrating USB 3.2 and USB 4 into their products, further fueling market expansion. Additionally, the growing prevalence of smart devices, external storage solutions, and high-definition media is boosting the demand for efficient USB controllers to meet evolving connectivity standards.

Integration of USB Controllers with Other Technologies

The SuperSpeed USB controller is increasing integration enhancing data transfer rates and overall device performance, catering to the rising demand for high-speed connectivity in consumer electronics and industrial applications. Additionally, the proliferation of smart devices and the Internet of Things (IoT) necessitate advanced connectivity solutions, further propelling market expansion. As manufacturers seek to streamline design processes and reduce costs, the adoption of integrated USB controller solutions becomes increasingly attractive. Additionally, innovations in USB standards continue to bolster compatibility and functionality, making SuperSpeed USB controllers essential components in modern technology ecosystems. 

Market Segmentation

• Based on the controllers type, the market is segmented into USB 3.0 controllers, USB 3.1 controllers, USB 3.2 controllers, and USB4 controllers.

• Based on the application, the market is segmented into consumer electronics (smartphones, tablets, and laptops), automotive, industrial automation, data centers and networking, and others.

USB 3.1 Controllers Segment is Projected to Hold the Largest Market Share

The primary factors supporting the growth include USB 3.1 controllers offer higher data transfer rates, improved power efficiency, and backward compatibility, making it highly attractive across industries. The USB 3.1 technology is more integral to consumer electronics, computing devices, and data centers, and the demand for efficient controllers continues to rise. The trend is further bolstered by the growing demand for faster communication between devices and peripherals, contributing to the expansion of the SuperSpeed USB Controller market. The SuperSpeed USB Controller is designed to meet the demands of high-volume, fast-turnaround consumer applications, ensuring efficient data transfer and seamless performance in devices that require quick responsiveness and reliability. For instance, Synopsys, Inc. offers Synopsys USB 3.1 Controller IP. The Synopsys USB 3.1 controllers provide the lowest possible gate count, efficient power management optimized with dual power rails, and PIPE and UTMI/UTMI+ interfaces for PHYs. This comprehensive solution includes support for Dual Role Device (DRD), xHCI Host, and Device.

Consumer Electronics to Hold a Considerable Market Share

The factors supporting segment growth include the high volume of USB controller integration in devices such as smartphones, tablets, laptops, and gaming consoles. As these devices increasingly require faster data transfer rates and improved power efficiency, the adoption of SuperSpeed USB controllers, including USB 3.x and USB Type-C, has accelerated. Enhanced user experiences, such as faster charging and seamless connectivity with peripherals, further boost the market. The SuperSpeed USB controller seamlessly integrates with peripheral controllers to enable faster data transfer rates, ensuring efficient communication between connected devices and the host system. For instance, Infineon Technologies AG offers USB Peripheral Controllers for SuperSpeed. Infineon´s EZ-USB™ peripheral controllers family offers the most comprehensive USB product portfolio in the industry. The high-performance EZ-USB™ 5 Gbps controllers can be used in machine vision, medical imaging, 3D scanners, biometric scanners, and many applications requiring secure and reliable high-speed plug-and-play connectivity.

Regional Outlook

The global SuperSpeed USB controller market is further segmented based on geography including North America (the US, and Canada), Europe (the UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America). 

Growing Adoption of SuperSpeed USB Controller in North America

The regional growth is attributed to the presence of an innovation hub, with a strong focus on data centers, cloud computing, and high-performance computing applications. Additionally, increasing demand for fast data transfer and USB interfaces in industrial and enterprise sectors contributes to further fueling market growth. According to the National Telecommunications and Information Administration, in September 2024, data centers are facilities with computing machines that process, store, and transmit large amounts of data. There are more than 5,000 data centers in the US, and demand for data centers in the United States is projected to grow by 9.0% annually through 2030.

Global SuperSpeed USB Controller Market Growth by Region 2024-2031

Asia-Pacific Holds Major Market Share

Asia-Pacific holds a significant share owing to the presence of superspeed USB controller offering companies such as Renesas Electronics Corp., Fujitsu Ltd., Silicon Motion Technology Corp., Rohm Semiconductor, and others. The market growth is attributed to the presence of key electronics manufacturing hubs (such as China, Japan, South Korea, and Taiwan), high consumer demand for electronics, and the growth of industries such as consumer electronics, automotive, and telecommunications drive the growth of the market. According to the Worldmetric, in July 2024, the consumer electronics industry in Asia-Pacific is expected to grow at a rate of 7% annually till 2025. Market players offer SuperSpeed USB Controller, utilizing a host controller, manages high-speed data transfers between the computer and connected USB devices, enabling efficient communication and control. For instance, Renesas Electronics Corp. offers USB 3.0 Host Controller µPD720202 is a USB host controller LSI compatible with the USB 3.0 and xHCI (eXtensible Host Controller Interface) 1.0 specifications.

Market Players Outlook

*Note: Major Players Sorted in No Particular Order.

The major companies serving the SuperSpeed USB controller market include Infineon Technologies AG, Intel Corp., Microchip Technology Inc., NXP Semiconductors N.V., and Texas Instruments Inc. among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market. 

Recent Development

• In February 2024, ROHM announced the adoption of its 650V GaN device (EcoGaN™) in the C4 Duo, a 45W output USB-C charger from Innergie, a brand of Delta. Delta is a provider of IoT-based Smart Green Solutions headquartered in Taiwan. ROHM’s EcoGaN™ device contributes to greater application performance, reliability, and miniaturization by providing higher efficiency in power supply systems.

The Report Covers

• Market value data analysis of 2023 and forecast to 2031.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global superspeed USB controller market. Based on the availability of data, information related to new products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.