Teeth Whitening Products Market
Global Teeth Whitening Products Market Size, Share and Trends Analysis Report, By Product (Whitening Toothpaste, Whitening Gels and Strips, Teeth Whitening Devices, Whitening Dental Floss, Whitening Rinses, and Others), By Distribution Channel (Offline Sales and Online Sales), Forecast Period (2022-2028) Update Available - Forecast 2024-2030
The global teeth whitening products market is expected to grow at a CAGR of 5.2% during the forecast period. Rising new product launches are expected to drive the global teeth whitening products market. Key players are increasingly inclining towards offering clinically proven next-generation teeth whitening technology to bring more convenience to customers’ teeth whitening routine. For instance, in January 2022, SmileDirectClub, Inc. announced the expansion of its oral care product offerings with its Pro Whitening System Plus. The Pro Whitening System Plus features a Wireless LED Whitening Light and features two 1-week treatments (instead of just 1) to offer more convenience and value. Pro Whitening System Plus offers professional-level results, brightening teeth up to 9 shades in 1 week and up to 2 shades brighter than whitening gel alone.
Segmental Outlook
The global teeth whitening products market is segmented based on the product and distribution channel. Based on the product, the market is segmented into whitening toothpaste, whitening gels and strips, teeth whitening devices, whitening dental floss, whitening rinses, and other products. Based on the distribution channel, the market is segmented into online sales and offline sales. Among the product segment, the whitening toothpaste segment is expected to cater to a prominent market share during the forecast period owing to its benefits and increasing product launches by key players.
Whitening Toothpaste Anticipates to Hold Prominent Share in the Market
The Whitening toothpaste segment is expected to account for the largest share in the market owing to its quick results, affordable prices, easy accessibility, and strong chemical agents for whitening. The toothpaste can provide a whitening effect as they contain coarse abrasives that function by abrading the stains on the tooth surface. Moreover, the whitening toothpaste is gaining huge demand in the market as companies are coming up with innovations in whitening toothpaste with flavours and organic extracts which is attracting a significant demand from end users. For instance, in 2022, Oralgen NuPearl launched its new Oralgen Probiotic Oral Care Whitening Toothpaste. The product is available in sparking spearmint and polished peppermint flavors, and is clinically proven to balance healthy bacteria in the mouth. Furthermore, the product uses natural ingredients, including white turmeric and dead sea salt to reduce stains, control plaque build-up and strengthen tooth enamel and gum health.
Regional Outlook
The global teeth whitening products market is segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and Rest of the World (Middle East & Africa and Latin America). North American region holds a prominent share in the market owing to the strong dental clinic infrastructure and rising popularity of cosmetic dentistry among people in this region. Dental equipment and product manufacturers in this region are expanding their operations with technology and innovation which is raising the demand for innovative and technologically advanced teeth whitening products. The clinics and hospitals with dental departments across the country such as the US have access to advanced and digitally modified equipment which is a major factor augmenting the overall growth of the market in this region. For instance, in September 2021, Align Technology, Inc. announced an exclusive supply and distribution agreement with Ultradent Products Inc., a manufacturer of high-tech dental materials, devices, and instruments. As per the multi-year agreement, Align will offer Invisalign-trained doctors an exclusive professional whitening system with the leading Opalescence PF whitening formula from Ultradent, optimized for use with Invisalign clear aligners and Vivera retainers.
Global Teeth Whitening Products Market Growth, by Region 2022-2028
Market Players Outlook
The major companies operating in the global teeth whitening products market include Unilever plc, Johnson & Johnson Services, Inc., Colgate-Palmolive Co., GlaxoSmithKline plc., and Proctor & Gamble Co. The market players are contributing significantly to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in January 2022, SmileDirectClub, Inc. announced the expansion of its whitening product line with its new Fast-Dissolving Whitening Strips. The new Fast-Dissolving Whitening Strips are convenient, fast and easy to use. As per the company, in just seven days, the new Strips can whiten teeth up to nine shades.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global teeth whitening products market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Recovery Scenario of Global Teeth Whitening Products Market
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Unilever plc
3.1.1. Overview
3.1.2. Financial Analysis
3.1.3. SWOT Analysis
3.1.4. Recent Developments
3.2. Johnson & Johnson Services, Inc.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Colgate-Palmolive Co.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. GlaxoSmithKline plc.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Proctor & Gamble Co.
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. Key Strategy Analysis
4. Market Segmentation
4.1. Global Teeth Whitening Products Market by Product
4.1.1. Whitening Toothpaste
4.1.2. Whitening Gels and Strips
4.1.3. Teeth Whitening Devices
4.1.4. Whitening Dental Floss
4.1.5. Whitening Rinses
4.1.6. Others (Teeth Whitening Powder and Teeth Whitening Gum)
4.2. Global Teeth Whitening Products Market by Distribution Channel
4.2.1. Online Sales
4.2.2. Offline Sales
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Beaming White, LLC
6.2. Brodie & Stone International plc
6.3. Cavex Holland BV
6.4. DaVinci Teeth Whitening
6.5. Dentsply Sirona Inc.
6.6. Evonik Industries AG
6.7. Global Dents Inc.
6.8. GLO Science LLC
6.9. GoSmile, LLC
6.10. Hello Products, LLC
6.11. Henkel AG & Co. KGaA
6.12. Himalaya Wellness Co.
6.13. Kulzer GmbH.
6.14. Pearl Drops (Church & Dwight (Australia) Pty Ltd)
6.15. Smile Lab Sweden AB
6.16. Sunshine Health Products, Inc.
6.17. Supersmile
6.18. Ultradent Products, Inc.
6.19. WHITEsmile GmbH
1. GLOBAL TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)
2. GLOBAL TEETH WHITENING TOOTHPASTE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
3. GLOBAL TEETH WHITENING GELS AND STRIPS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
4. GLOBAL TEETH WHITENING DEVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
5. GLOBAL TEETH WHITENING DENTAL FLOSS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
6. GLOBAL TEETH WHITENING RINSES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
7. GLOBAL OTHER TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
8. GLOBAL TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
9. GLOBAL TEETH WHITENING PRODUCTS FROM ONLINE SALES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
10. GLOBAL TEETH WHITENING PRODUCTS FROM OFFLINE SALES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
11. GLOBAL TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
12. NORTH AMERICAN TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
13. NORTH AMERICAN TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)
14. NORTH AMERICAN TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
15. EUROPEAN TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
16. EUROPEAN TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)
17. EUROPEAN TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
18. ASIA-PACIFIC TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
19. ASIA-PACIFIC TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)
20. ASIA-PACIFIC TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
21. REST OF THE WORLD TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
22. REST OF THE WORLD TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2021-2028 ($ MILLION)
23. REST OF THE WORLD TEETH WHITENING PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
1. GLOBAL TEETH WHITENING PRODUCTS MARKET SHARE BY PRODUCT, 2021 VS 2028 (%)
2. GLOBAL TEETH WHITENING TOOTHPASTE MARKET SHARE BY REGION, 2021 VS 2028 (%)
3. GLOBAL TEETH WHITENING GELS AND STRIPS MARKET SHARE BY REGION, 2021 VS 2028 (%)
4. GLOBAL TEETH WHITENING DEVICES MARKET SHARE BY REGION, 2021 VS 2028 (%)
5. GLOBAL TEETH WHITENING DENTAL FLOSS MARKET SHARE BY REGION, 2021 VS 2028 (%)
6. GLOBAL TEETH WHITENING RINSES MARKET SHARE BY REGION, 2021 VS 2028 (%)
7. GLOBAL OTHER TEETH WHITENING PRODUCTS MARKET SHARE BY REGION, 2021 VS 2028 (%)
8. GLOBAL TEETH WHITENING PRODUCTS MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%)
9. GLOBAL TEETH WHITENING PRODUCTS FROM ONLINE SALES MARKET SHARE BY REGION, 2021 VS 2028 (%)
10. GLOBAL TEETH WHITENING PRODUCTS FROM OFFLINE SALES MARKET SHARE BY REGION, 2021 VS 2028 (%)
11. GLOBAL TEETH WHITENING PRODUCTS MARKET SHARE BY REGION, 2021 VS 2028 (%)
12. US TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
13. CANADA TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
14. UK TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
15. FRANCE TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
16. GERMANY TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
17. ITALY TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
18. SPAIN TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
19. REST OF EUROPE TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
20. INDIA TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
21. CHINA TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
22. JAPAN TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
23. SOUTH KOREA TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
24. REST OF ASIA-PACIFIC TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
25. REST OF THE WORLD TEETH WHITENING PRODUCTS MARKET SIZE, 2021-2028 ($ MILLION)
