Telecom analytics market is anticipated to grow at a considerable CAGR of 10.5% during the forecast period. Telecom analytics is a type of business intelligence (BI) that helps telecom organizations by increasing sales, reducing churn and fraud, improving risk management, and decreasing operational costs. The growing adoption of 5G connectivity is further promoting the market growth. As of January 2023, the GSA reports that there are 243 commercial 5G deployments worldwide, with 112 operators investing in standalone 5G. This commercialization will lead to new B2B and B2B2X applications. In doing so, operators need to ensure that they can serve these customers beyond simply expanding capacity or flexibly changing service levels and resources.

The continuous advancements in IT infrastructure and technology used for customer support, the presence of a large number of market players, and the accessibility of technical expertise in managing the modern customer experience and helpdesk software in development economies contribute to the global market growth.  

Segmental Outlook

The global telecom analytics market is segmented based on deployment model, and application. Based on deployment model, the market is segmented into cloud-based and on-premises. Based on application, the market is segmented into customer analytics, network analytics, market analytics, price analytics, and service analytics.

Customer Analytics Held Considerable Share in Global Telecom Analytics Market

The customer analytics segment held considerable share in global market. This high share is mainly attributable to the unabated increase in customer churn. In the telecommunication sector customer churn is one of the biggest problems. Vodafone, for example, had a churn rate of 12% in Germany, 24% in Italy, 26% in the UK and even 28% in Spain in the fourth quarter of the 2020/21 financial year. Telecom operators are investing more in maintaining and retaining a customer. The price opinion of delivering solutions and service to the customers, yet, has remained the same, which has led to stagnant revenues. While the industry had a successful customer-first management approach, customer needs are changing quickly. To keep pace, operators are taking large technological leaps to reduce customer churn.

Regional Outlook

The global telecom analytics market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among all the regions, Asia-Pacific is anticipated to exhibit highest CAGR during the forecast period. 

Global Telecom analytics Market Growth, by Region 2023-2030

Asia-Pacific to Exhibit Fastest Growth in the Global Telecom Analytics Market 

The rising internet penetration, growing penetration of smartphones, huge telecom customer base along with rising focus of market players towards the advancement of Indian customer services is  key factor driving the growth of the regional market. For instance, in January 2022, HFCL has announced that it will integrate AI into its IO products portfolio, partnering with Aprecomm, an AI-powered Wi-Fi analytics technology provider. HFCL’s IO products will have AI-powered network analytics to enhance the experience for network service providers and end-users. Following the integration of AI-powered analytics, HFCL’s wireless solutions will monitor customer experience in real-time and calibrate the Wi-Fi network through its cloud management platform cNMS.

Market Players Outlook

The major companies serving the global telecom analytics market including Oracle Corp., IBM Corp., SAP SE, Microsoft Corp., and Huawei Technologies Co. Ltd. among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. 

For instance, in June 2023, Subex, a telecom analytics solution provider, has been awarded a five-year contract with inwi, a major telecom operator in Morocco, to transform their existing Revenue Assurance and Fraud Management (RAFM) system to HyperSense Business Assurance and Fraud Management, including Managed Services support. Through the deployment of the HyperSense platform, inwi will benefit from a more advanced and sophisticated system that has greater automation and best-in-class AI/ML capabilities. These capabilities will enable inwi to identify and prevent revenue leakages and fraud more efficiently.

In February 2023, February 2023- Bharti Airtel announced to build an AI-based solution by collaborating with NVIDIA to improve the overall customer experience for all inbound calls to its contact center. The company runs an automated speech recognition algorithm on 84% of its calls coming into its contact centers. This will help the company identify improvement areas for the agent when interacting with the consumers, leading to a better customer experience. The company has leveraged the NVIDIANeMo conversational AI toolkit to develop this specialized speech application and NVIDIA AI enterprise software suite.  

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global telecom analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.