A carbonated soft drink with quinine dissolved in it is referred to as tonic water. Quinine is a bitter compound extracted from the cinchona tree's bark and usually used as a prophylactic against malaria. Moreover, tonic water generally has a significant amount of quinine content and is consumed due to its distinctive bitter taste. It is often consumed with regular content which is non-flavored or combined with fruit juice or alcoholic drinks, mainly in gin and tonic. According to US FDA, quinine may be used in food and beverage products if the quinine content in particular product does not go beyond 83 parts per million and existence of quinine is clearly indicated on the product label.

The global tonic water market is segmented on the basis of product type. On the basis of type, the market is sub-segmented into regular tonic water, low-calorie tonic water, and slimline tonic water. The regular tonic water holds a considerable market share attributed to its historical usage as regular tonic water is in use for a long time as antimalarial. Moreover, low slimline tonic water is expected to witness rapid growth as it attracts more health-conscious consumers as compared to other types of water. Additionally, low-calorie tonic water segment is expected to perform well in the near future as demand for healthy food and beverage products is increasing.

Geographically, the market is segmented into the four major regions, which includes North America, Europe, Asia-Pacific and Rest of the world (RoW). North American has a significant share in the global tonic water market owing to a large number of bars, lounges, and cafes and an increased standard of living. Moreover, Asia-Pacific is expected to grow significantly in the near future owing to rapid industrialization and urbanization in the region.  There are various market players in tonic water market including The Coca-Cola Co., Bradleys Tonic Co., Diageo PLC., Keurig Dr. Pepper, Inc., El Guapo, Fentimans, Fevertree, Ltd.,  Monster Beverage Corp, and Q Tonic, LLC among others. These market players are focusing on introducing various new tonic water products which are different in terms of pricing, texture, flavor, and packing to stay in the market. For instance, in June 2018, Fevertree, Ltd. has opened its new headquarter in Brooklyn to take direct control in the US through its subsidiary company Fever-Tree USA. Through this move, the company will able to concentrate on the North American market.

Research Methodology:

The market study of the global tonic water market is incorporated by extensive primary and secondary research conducted by a research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include:                         

• Financial reports of companies involved in the market
• Authentic public databases
• Whitepapers, research-papers and news blogs
• Company websites and their product catalog

Market Segmentation:

1. Global Tonic Water Market Research and Analysis by Product Type.

The Report Covers:

• Comprehensive research methodology of the global tonic water market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Insights about market determinants which are stimulating the global tonic water market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.