Toothpowder Market is growing at a CAGR of 5.5 % during the forecast period. One of the major factors that are augmenting the growth of the toothpowder market is the growing pervasiveness of e-commerce and increased emphasis on oral hygiene among populations. Moreover, the increasing disposable income along with the increasing dental needs of an aging population is also estimated to be the other important factor that is contributing significantly to the growth of the global toothpowder market. 

However, growing competitive pricing pressure is acting as a factor constraint that is hindering the growth of the global toothpowder market across the globe. Moreover, the increasing awareness regarding various oral diseases in emerging regions is one of the key factors that are creating opportunities for the market. 

The COVID-19 pandemic had adversely impacted various industries. Additionally, the global toothpowder market is hardly hit by the COVID-19 pandemic since December 2019. COVID-19 in these major economies had disrupted the manufacturing and transportation sector across the globe. Additionally, the supply chain was also facing disturbance due to the lockdown restriction that was affecting the market. However, the toothpowder market is likely to recover post relaxation in lockdown restrictions with the start of production again.

Segmental Outlook 

The market is segmented based on type and distribution channel. By type, the market is segmented into natural, and synthesis. Further, based on the distribution channel segment, the market is divided into online and offline. Among the type, the synthesis segment is expected to grow at s substantial growth rate due to its ease of availability and cheap price. The active ingredient in most conventional toothpaste is fluoride or a synthetically derived fluoride compound. Fluoride helps prevent cavities by strengthening tooth enamel and can inhibit bacterial growth that can harm teeth and gums.

Among the distribution channel, the online segment holds a significant share in the toothpowder Market. Increasing internet penetration is acting as a prime factor impacting the growth of the segment across the globe. For instance, as per the information provided by the World Bank, the total number of internet users (% of the population) in Mexico is increasing year on year as it was around 70.07% in 2019, which had increased to 71.97% in 2020. Additionally, in Brazil, it was nearly 70.4% in 2018 which reached around 73.9% in 2019. Online platform adoption had significantly increased owing to the growing trend toward online shopping and supporting the busy lifestyle of consumers. Moreover, there is a rise in e-commerce websites that promise 24/7 accessibility, 365 days a year, without being affected by downtime for public holidays, closing times, and bad weather conditions. Additionally, it offers the privilege to create coupon codes and promotions along with enabling them to grow and support their customer. 

Regional Outlooks

The global toothpowder market is analyzed based on the geographical regions that are contributing significantly to the growth of the market. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. North America held a considerable share in the global toothpowder market. Some factors that are boosting the market growth in North America are growing per capita disposable income and growing internet penetration. Additionally, the increasing consciousness towards health and hygiene along with the existence of a large number of players is some other main factor that is providing support to the growth of the market in the region.

Global Toothpowder Market Growth, by Region 2022-2028

Asia-Pacific is Expected to Cater a Considerable Growth in the Global Toothpowder Market   

The Asia-Pacific region is expected to witness significant growth opportunities for the market. The rising demand for oral care products and growing awareness associated with oral hygiene is acting as the prime factor impacting the market in the region. Additionally, increasing marketing and advertisement campaigns for products by industry players create large scope in this region especially in South Korea, China, and India for increasing their activity in the market.

Market Players Outlook

The prominent players functioning in the global toothpowder market include Colgate-Palmolive Co., Smiles Powder UK Ltd., Unilever plc, Uncle Harry's Natural Products, and HAPPY Tooth Powders among others. These key manufacturers are adopting various strategies such as new product launches and approvals, mergers and acquisitions, partnerships, collaborations, and many others to thrive in a competitive environment. For instance, in 2017, Patanjali Ayurveda Ltd. introduced Dant Kanti Manjan which is an herbal manjan containing herbs and ayurvedic ingredients, and essential oil. It can also help to prevent and reduce pain in the gums and teeth. It provides a refreshing smell and can help people get rid of bad breath. Akarkara and babul protect the gums; neem, timbaru, turmeric, and cloves remove and offer protection from bacteria; pudhina and pipli refresh the gums; peelu and maju phal make gums stronger. Dental problems such as pyria, gingivitis, and bad odor begin to diminish when used every day.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global toothpowder market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.