Traditional Toys and Games Market
Traditional Toys and Games Market Size, Share & Trends Analysis Report by Product Type (Outdoor and Sports Toys, Construction Sets, Dolls and Plush Toys, Vehicles, Stem Educational Toys, Action Figures, and Others). by Material (Plastic, Metal, Textile, and Wood). by Distribution Channel (Hypermarkets/Supermarkets, Specialty Retail Stores, and Online Marketplaces). and by Age Group (0-1 year, 2-4 year, 5-8 years, and 9-14 Years). Forecast Period (2024-2031).
Traditional toys and games market is anticipated to grow at a CAGR of 4.2% during the forecast period (2024-2031). The traditional toys and games market is growing owing to rising income levels, the e-commerce boom, increasing demand for traditional toys in developing regions, and investment by parents to enhance child's overall growth. In recent years, the manufacturer have shifted their focus on producing and expanding traditional segments such as action figures, traditional construction set games, and sports toys attributed to rising demand from developed markets. Further, the market trends are moving towards the rising adoption of educational and sustainable toys, the development of nostalgic and collectible toys, and increasing omni-channel sales approach by manufacturers.
Market Dynamics
Increase in Disposable Income
The growth in the traditional toys and games market is driven by an increase in disposable income, especially in developing countries. As income rises parents are willing to allocate more resources to purchase toys and games for their children. For instance, as per India's Ministryof Statistics, gross national disposable income is estimated at $3.4trillion for the year 2022-23, while the estimate for the year 2021-22 stood at $2.9 trillion showing a growth of 14.5% for the year 2022-23 as compared to growth of 18.8% in the year, showing constant growth in disposable income for developing countries.
Growth in E-Commerce
Post-pandemic, manufacturers have actively shifted towards an omni-channel approach for selling toys and gamers giving them a wider reach and bigger audience to cater. As per Europe E-Commerce Report 2022,the EU B2C e-commerce and is expected to thrive in the future, as post the lifting of COVID-19 measures and the UK’s departure from the EU single market, e-commerce turnover increased by 16.0% in 2021. Internet users have surpassed 90.0% of the population, and the proportion of Internet users who shop online is predicted to reach 76.0% by 2022. The shifting dynamic of online purchases, and the rise of the e-commerce market is expected to support sales of traditional toys and games across demographics.
Segmental Outlook
Our in-depth analysis of the global traditional toys and games market includes the following segments by product type, material, distribution channel, and age group.
- Based on product type, the market is segmented into outdoor and sports toys, construction sets, dolls and plush toys, vehicles, stem educational toys, action figures, and others.
- Based on material, the market is segmented into plastic, metal, textile, and wood.
- Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, specialty retail stores, and online marketplaces.
- Based on age group, the market is segmented into 0-1years, 2-4 years, and 5-8 years, and 9-14 years.
Action Figures and Educational Toys Still Remain Relevant
Based on product type, the market is segmented into outdoor and sports toys, construction sets, dolls and plush toys, vehicles, educational toys, action figures, and others. The most popular categories of traditional toys and games remain action figures due to their nostalgic effect on millennials and a collectible for others. While educational toys are gaining popularity due to the emphasis of parents to provide all-around development to the child and associate education with their play. The rising demand for the segment has stimulated companies to launch re-vamp action figures in the market. For instance, Mattel Toys, the world's prominent toy maker, unveils He-Man in the Indian market, one of the most successful action figure lines in toy history, The Masters of the Universe, in a brand new appearance. The Masters of the Universe® line of toys, which includes everything from action figures to vehicles and play sets, will be available in all of the country's largest toy stores and departments.
Online Market places Sub-Segment Is Expected to Grow Over Coming Years
E-commerce is one of the driving factors for the growth of the traditional toys and games industry. It will cause online marketplaces to grow in the coming years as a distribution channel for the toy industry. For instance, as per the Asian Development Bank 2023 report, e-commerce is continuing to grow in the global economy, with a share of the global gross domestic product of 3.8% in 2019 and 5.4% in 2021, which is forecast to reach 6.4% by 2025.
Regional Outlook
The global tradition toys and games market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
North America Holds Highest Share in Global Tradition Toys and Games Market
North America holds the highest share of the global tradition toys and games market share. The key factor contributing to the growth is the popularity of licensed and branded traditional toys. North American consumer earnings have sharply increased in recent years, creating a supportive market for spending on discretionary items such as toys and games. As per the US Department of the Treasury, household purchasing power in the US has increased in 2023. The median American worker can now afford the same goods and services as they did in 2019, plus an additional $1,000 to spend or save due to faster growth in median earnings as compared to prices.
Global Tradition Toys and Games Market Growth by Region 2024-2031
Asia-Pacific is the Fastest Growing Traditional Toys and Games market
- Asia-Pacific is one of the major hubs for toy manufacturing globally, due to low-cost manufacturing, and raw material availability, especially in countries such as China, India, Malaysia, and Vietnam. Moreover, most countries in the region also provide manufacturing aid creating a market for traditional toys and games.
- Asia-Pacific is also one of the fastest growing regions for toy consumption owing to the vast child population base, increasing disposable income, and investment by global players to expand the market in the region. The region is growing exponentially in terms of income, and population stimulating demand as well as consumption for traditional toys.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order.
The major companies serving the global tradition toys and games market include LEGO System A/S, Mattel, Inc., Hasbro, Inc., MGA Entertainment, Inc., and Wooden Toys Manufacturing Co. Ltd., among others. The market players are focusing on capitalizing on growth by adopting strategies such as collaboration, partnerships, and market expansion, among others. For instance, in February 2024, LEGO Group announces all-new LEGO Technic, LEGO Icons, and LEGO Speed Champions products in collaboration with BMW, McLaren Racing & Senna Brans, and Mercedes-AMG PETRONAS Formula 1 Team.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global traditional toys and games market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Hasbro, Inc.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. LEGO System A/S
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Mattel, Inc.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. MGA Entertainment, Inc.
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. Key Strategy Analysis
4. Market Segmentation
4.1. Global Traditional Toys and Games Market by Product Type
4.1.1. Outdoor and Sports Toys
4.1.2. Construction Sets
4.1.3. Dolls and Plush Toys
4.1.4. Vehicles
4.1.5. Educational Toys
4.1.6. Action Figures
4.1.7. Others
4.2. Global Traditional Toys and Games Market by Material
4.2.1. Plastic
4.2.2. Metal
4.2.3. Textile
4.2.4. Wood
4.3. Global Traditional Toys and Games Market by Distribution Channel
4.3.1. Hypermarket/Supermarket
4.3.2. Specialty Retail Stores
4.3.3. Online Marketplaces
4.4. Global Traditional Toys and Games Market by Age Group
4.4.1. 0-1 months
4.4.2. 2-4 months
4.4.3. 5-8 years
4.4.4. 9-14 years
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
5.4.1. Latin America
5.4.2. Middle East and Africa
6. Company Profiles
6.1. Classic International Holdings Ltd
6.2. Clementoni Spa
6.3. Crayola, LLC
6.4. Epoch Co., Ltd
6.5. Funskool (India) Ltd
6.6. Green Toys Inc.
6.7. Kids2, LLC.
6.8. Lusha Systems Inc.
6.9. Manhattan Toy Co.
6.10. Pressman Toy Corp.
6.11. Ravensburger Ltd
6.12. Simba Dickie Group
6.13. Spin Master Ltd
6.14. Tomy Company Ltd
6.15. Woodfield Baby Products Co. Ltd
6.16. Zephyr Toymakers Pvt. Ltd
1. GLOBAL TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2023-2031 ($ MILLION)
2. GLOBAL OUTDOOR AND SPORTS TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL CONSTRUCTION SETS TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL DOLLS AND PLUSH TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
5. GLOBAL VEHICLE TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
6. GLOBAL ACTION FIGURE TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL EDUCATIONAL TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
8. GLOBAL OTHER TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
9. GLOBAL TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2023-2031 ($ MILLION)
10. GLOBAL TRADITIONAL PLASTIC TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
11. GLOBAL TRADITIONAL METAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
12. GLOBAL TRADITIONAL TEXTILE TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
13. GLOBAL TRADITIONAL WOODEN TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
14. GLOBAL OTHER MATERIAL TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
15. GLOBAL TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
16. GLOBAL TRADITIONAL TOYS AND GAMES FOR HYPERMARKET/SUPERMARKET MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
17. GLOBAL TRADITIONAL TOYS AND GAMES FOR SPECIALTY RETAIL STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
18. GLOBAL TRADITIONAL TOYS AND GAMES FOR ONLINE MARKETPLACES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
19. GLOBAL TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY AGE GROUP, 2023-2031 ($ MILLION)
20. GLOBAL TRADITIONAL TOYS AND GAMES FOR 0-1 YEARS KID MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
21. GLOBAL TRADITIONAL TOYS AND GAMES FOR 2-4 YEARS KID MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
22. GLOBAL TRADITIONAL TOYS AND GAMES FOR 5-8 YEARS KID MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)S
23. GLOBAL TRADITIONAL TOYS AND GAMES FOR 9-14 YEARS KID MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
24. GLOBAL TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
25. NORTH AMERICAN TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
26. NORTH AMERICAN TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2023-2031 ($ MILLION)
27. NORTH AMERICAN TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2023-2031 ($ MILLION)
28. NORTH AMERICAN TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2023-2031 ($ MILLION)
29. NORTH AMERICAN TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
30. EUROPEAN TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
31. EUROPEAN TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2023-2031 ($ MILLION)
32. EUROPEAN TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2023-2031 ($ MILLION)
33. EUROPEAN TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2023-2031 ($ MILLION)
34. EUROPEAN TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
35. ASIA-PACIFIC TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
36. ASIA-PACIFIC TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2023-2031 ($ MILLION)
37. ASIA-PACIFIC TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2023-2031 ($ MILLION)
38. ASIA-PACIFIC TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2023-2031 ($ MILLION)
39. ASIA-PACIFIC TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
40. REST OF THE WORLD TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
41. REST OF THE WORLD TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2023-2031 ($ MILLION)
42. REST OF THE WORLD TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2023-2031 ($ MILLION)
43. REST OF THE WORLD TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2023-2031 ($ MILLION)
44. REST OF THE WORLD TRADITIONAL TOYS AND GAMES MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
1. GLOBAL TRADITIONAL TOYS AND GAMES MARKET SHARE BY PRODUCT TYPE, 2023 VS 2031 (%)
2. GLOBAL OUTDOOR AND SPORTS TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
3. GLOBAL CONSTRUCTION SETS TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
4. GLOBAL TRADITIONAL TOYS AND GAMES MARKET SHARE BY DEPLOYMENT MODE, 2023 VS 2031 (%)
5. GLOBAL DOLLS AND PLUSH TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
6. GLOBAL VEHICLE TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
7. GLOBAL ACTION FIGURE TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
8. GLOBAL EDUCATIONAL TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
9. GLOBAL OTHER TRADITIONAL TOYS AND GAMES MARKET MARKET SHARE BY REGION, 2023 VS 2031 (%)
10. GLOBAL TRADITIONAL TOYS AND GAMES MARKET SHARE BY MATERIAL, 2023 VS 2031 (%)
11. GLOBAL TRADITIONAL PLASTIC TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
12. GLOBAL TRADITIONAL METAL TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
13. GLOBAL TRADITIONAL TEXTILE TOYS AND GAMES MARKET SHARE BY REGION, 2023 VS 2031 (%)
14. GLOBAL TRADITIONAL WOODEN TOYS AND GAMES MARKET SHARE BY REGION, 2023 VS 2031 (%)
15. GLOBAL OTHERS MATERIAL TRADITIONAL TOYS AND GAMES MARKET SHARE BY REGION, 2023 VS 2031 (%)
16. GLOBAL TRADITIONAL TOYS AND GAMES MARKET SHARE BY DISTRIBUTION CHANNEL, 2023 VS 2031 (%)
17. GLOBAL TRADITIONAL TOYS AND GAMES FOR HYPERMARKET/SUPERMARKET MARKET SHARE BY REGION, 2023 VS 2031 (%)
18. GLOBAL TRADITIONAL TOYS AND GAMES FOR SPECIALTY RETAIL STORES MARKET SHARE BY REGION, 2023 VS 2031 (%)
19. GLOBAL TRADITIONAL TOYS AND GAMES FOR ONLINE MARKETPLACES MARKET SHARE BY REGION, 2023 VS 2031 (%)
20. GLOBAL TRADITIONAL TOYS AND GAMES MARKET SHARE BY AGE GROUP, 2023 VS 2031 (%)
21. GLOBAL TRADITIONAL TOYS AND GAMES FOR 0-1 YEARS KID MARKET SHARE BY REGION, 2023 VS 2031 (%)
22. GLOBAL TRADITIONAL TOYS AND GAMES FOR 2-4 YEARS KID MARKET SHARE BY REGION, 2023 VS 2031 (%)
23. GLOBAL TRADITIONAL TOYS AND GAMES FOR 5-8 YEARS KID MARKET SHARE BY REGION, 2023 VS 2031 (%)
24. GLOBAL TRADITIONAL TOYS AND GAMES FOR 9-14 YEARS KID MARKET SHARE BY REGION, 2023 VS 2031 (%)
25. GLOBAL TRADITIONAL TOYS AND GAMES MARKET SHARE BY REGION, 2023 VS 2031 (%)
26. US TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
27. CANADA TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
28. UK TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
29. FRANCE TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
30. GERMANY TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
31. ITALY TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
32. SPAIN TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
33. REST OF EUROPE TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
34. INDIA TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
35. CHINA TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
36. JAPAN TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
37. SOUTH KOREA TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
38. REST OF ASIA-PACIFIC TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
39. LATIN AMERICA TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
40. MIDDLE EAST AND AFRICA TRADITIONAL TOYS AND GAMES MARKET SIZE, 2023-2031 ($ MILLION)
