UK fruit beer market is estimated to grow at a CAGR of 4.0% during the forecast period. Significant focus on the production of fruit beer and potential health awareness regarding the benefits of fruit beer are some pivotal factors contributing to the growth of the market. Several UK brewers are engaged in the development of delicious fruit beers, ranging from sour to sweet. Sour styles, including Burning Sky and Berliner Weisse, are some fruity additions, in which raspberries and cherries act as flavor ingredients that naturally augment the sharpness developed by wild fermentation. St Peter, Brewdog, and Magic Rock are some crucial fruit beer manufacturers in the country, that offers a wide range of fruit beer versions.

The market is segmented based on flavor and distribution channel. Based on flavor, the market is classified into peach, raspberry, apricot, cherry, apple, blueberry, and others. Based on the distribution channel, the market is classified into online and offline. The online distribution channel is estimated to witness the fastest growth during the forecast period, owing to the increasing preference for online shopping in the country. As per the Eurostat, in 2019, the proportion of individuals using the internet was 96%, of which 87% purchased online. Due to the COVID-19 pandemic, UK e-commerce sales were increased from 30.1% in April 2020 to 32.8% in May 2020. Due to the temporary closure of most of the offline retail stores, people relied on online platforms to meet their daily needs. This, in turn, is expected to increase the sale of fruit beer through online platforms.

The major players in the market include Anheuser-Busch InBev, Heineken N.V., St Peter’s Brewery Co., Ltd., Carlsberg Breweries A/S, and Jubel Ltd. The market players are adopting several strategies including mergers and acquisitions, product launches, and partnerships and collaborations, to expand market share. For instance, In March 2019, Lion Pty Ltd. acquired UK craft brewer, Magic Rock Brewing Co. Lion is continuing their approach to capital investment in the global markets to fulfil the demand for craft beer. This acquisition will enable Lion to invest in establishing its premium brands and enhance its presence in the UK market.

Research Methodology

The market study of the UK fruit beer market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders and industry experts. Primary research brings authenticity in our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Authentic public databases 
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models. 

Market Segmentation:

1. UK Fruit Beer Market Research and Analysis by Flavor
2. UK Fruit Beer Market Research and Analysis by Distribution Channel

The Report covers:

• Comprehensive research methodology of the UK fruit beer market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the UK fruit beer market.
• Insights about market determinants which are stimulating the UK fruit beer market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.