The US cold and flu supplements market is anticipated to grow at a CAGR of 6.1% during the forecast period. The market is mainly driven by the increasing spending on supplements to boost immunity and ward off the cold and flu. In addition to this, several researchers are being conducted by the various regional organizations such as the FDA that prove the ineffectiveness of over the counter drugs in cold and flu cases, which in turn, is driving the growth of the natural supplements market. However, the introduction of an annual vaccination program by NIH for the prevention of flu across the country is expected to hamper the growth of the market. As per the CDC’s estimate, more than 170 million doses of the flu vaccine have been administered during the 2019-2020 flu season in the country.

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The US cold and flu supplements market is segmented based on product type into natural molecules, herbal extracts, and vitamins & minerals. Based on the form, the market is sub-segmented into tablets & capsules, powder, and liquid. The vitamins & minerals segment is estimated to contribute a significant share in the market. Vitamin C and Zinc are two of the most common products of this segment. Moreover, cold and flu herbal extract products are expected to exhibit considerable growth during the forecast period.

Some of the key players of the US cold and flu supplements market include Herbalife International of America, Inc., Nature's Way Products, LLC, Neurobiologix, Inc., NOW Health Group, Inc., and others. The market players are considerably contributing to the market growth by adopting various strategies including mergers, and acquisitions, collaborations to stay competitive in the market. 

Research Methodology

The market study of the US cold and flu supplements market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for pharmaceutical companies, supplement manufacturers, distributors, research institutes, industry experts & associates, government organizations, regulatory bodies, and other market participants for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. US Cold and flu supplements Market Research and Analysis by Product Type

The Report Covers

• Comprehensive research methodology of the US cold and flu supplements market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US cold and flu supplements market.
• Insights about market determinants which are stimulating the US cold and flu supplements market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.