The US confectionery market is anticipated to grow at a considerable CAGR of 4.0% during the forecast period. The growth of the market is attributed to the increasing product innovation by global as well as domestic players housed across the country. In addition to this, the strong presence of various global players across the region will also aid the growth of the market. 

Moreover, increasing health awareness among people is driving the sales of various low calories and premium health confectionery products. In addition to this, dark chocolates that are known for their good antioxidant properties has also gained a significant market share in the country. The aforementioned factors are expected to considerably impact the growth of the North American confectionery market.

The US confectionery market is segmented based on type, and distribution channels. Based on the type, the market is sub-segmented into sugar confectionery, chocolate confectionery, and bakers' confectionery. Based on the distribution channel, the market is sub-segmented into supermarkets/ hypermarkets, convenience stores, and online channels. Convenience stores are expected to hold a major market share during the forecast period in the country. 

The key players of the US confectionery market include Grupo Bimbo, Mars, Inc.,  The Kraft Heinz Company, Meiji Holdings Co., Ltd., Ferrero Group, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers, and acquisitions, collaborations, and new product launch to stay competitive in the market.

Research Methodology

The market study of the US confectionery market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts as to bring more authenticity to the reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for confectionery manufacturers & distributors, research organizations, and other related organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. US Confectionery Market Research and Analysis by Type
2. US Confectionery Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the US confectionery market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US confectionery market.
• Insights about market determinants that are stimulating the US confectionery market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.