The US digital signage market is estimated to grow at a CAGR of 7.7% during the forecast period to reach $10.2 billion in 2025 from $6.1 billion in 2018. The major driving factors in the substantial growth of the digital signage market are the rapid adoption of AI, machine learning, and extensive use of IP-based devices. Digital signage finds significant applications in a number of public facilities were relaying information in a structured method and in real-time which is of utmost importance. Facilities such as airports, banking facilities, railway stations, healthcare, and retail shops are some of the areas, wherein the presence of digital signage can deliver the information without any need for human interference. 

Visit for Global Digital Signage Market Report at: https://www.omrglobal.com/industry-reports/digital-signage-market 

Moreover, some other factors that contribute to this remarkable market value are the presence of major digital signage providers Samsung Electronics Co., Ltd., Daktronics, Inc., Intel Corp., Sony Corp., LG Electronics Inc. and the advent of new technologies, including organic light-emitting diode (OLED) and electronic paper display EPD in the country. The companies in the US are focusing on enhancing the buying experience by analyzing the interest of buyers. In the US, digital signage has been significantly applied in various industries such as retail, transportation, hospitality, and entertainment, among others. The retail industry is growing significantly in the country which creates enormous opportunities for digital signage. 

The US digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.

The US Digital signage market is characterized with the presence of various players operating in the market. Some of the prominent players that contribute significantly in the market include Intel Corp., Scala Inc., 22 Miles Inc., LG Electronics Inc., Panasonic Corp., and others. These players operate in very highly competitive environment and thus adopts various strategies to stay competitive in the market. Mergers and acquisitions, new product launch, geographical expansion, manufacturing capability expansion are some of the majorly adopted strategies by these market players.

Research Methodology

The market study of the US digital signage market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Authenticate databases 
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, different products, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. US Digital Signage Market Research and Analysis by Component Type
2. US Digital Signage Market Research and Analysis by Product
3. US Digital Signage Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of US digital signage market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting US digital signage market.
• Insights about market determinants that are stimulating US digital signage market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.