The US frozen pizza market is estimated to grow at a CAGR of 6.6% during the forecast period. Rising consumption of frozen foods and increasing adoption of gourmet pizza are some pivotal factors encouraging market growth. As per the American Frozen Food Institute (AFFI), during the period, March to mid-April 2020, in the US, 86% of consumers had bought frozen food, of these 7% were new buyers of frozen food, who rarely or never purchased frozen food items before. The most frequently purchased frozen food categories were frozen meat/poultry, vegetables, and pizza. Nearly 1/3rd of consumers stocked up more than normal on frozen pizza, vegetables, meat/poultry than pre-pandemic. 

Longer shelf-life and time-saving are some key causes that are leading to increased consumption of frozen pizza in the country. Additionally, increasing the new launch of frozen pizza has also been reported in the country. For instance, in June 2020, Foster Farms launched new Smart Crust frozen pizza that comes in three delicious varieties, such as Uncured Bacon Club, Four Cheese, and Uncured Pepperoni.  Each Smart Crust pizza cuts carbs reduced to 4 grams per serving while offering 25 grams of protein, as the unique crust is crafted from Foster Farms chicken breast, egg whites, and cheese rather than flour.  It is gluten-free, Keto-certified, and grain-free. This pizza retails for $5.99 per 8-8.5-ounce package. 

The US frozen pizza market is segmented based on products and sources. Based on the product, the market is classified into regular, premium, and gourmet. Based on the source, the market is classified into retail and food service chain. The availability of major food service chains such as McDonald’s, Pizza Hut, and Domino's Pizza, has resulted in increasing consumption of frozen pizzas. In the fourth quarter of 2019, Domino’s Pizza reported worldwide growth of net store was 492 stores, which consists of 351 net new global stores and 141 net new US stores. The increasing number of stores is encouraging the consumption of frozen pizza in the country. 

Some prominent players in the market include Nestlé S.A., CJ CheilJedang Corp., General Mills Inc., Bellisio Foods, Inc., and Amy's Kitchen, Inc.  Product launches and mergers and acquisitions are some key strategic initiatives adopted by the market players to leverage their market share For instance, in February 2019, CJ CheilJedang acquired major Schwan's Company, a US food firm to become one of the major global food company. Schwan's Company is renowned for its retail pizza brands like Freschetta, Tony's, and Red Baron. This will enable CJ CheilJedang to set up the base for the globalization of Korean food culture by securing the ‘K-Food expansion platform’ with an infrastructure of food manufacturing and distribution as well as R&D infrastructure in all over the US. Additionally, CJ CheilJedang will increase its food business portfolio with a comprehensive line of Asian foods distinguished with the Korean food taste. The company may expand its markets across countries such as Canada and Mexico.

Research Methodology

The market study of the US frozen pizza market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. US Frozen Pizza Market Research and Analysis by Product
2. US Frozen Pizza Market Research and Analysis by Source

The Report Covers

• Comprehensive research methodology of the US frozen pizza market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US frozen pizza market.
• Insights about market determinants which are stimulating the US frozen pizza market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.