The US fruit beer market is estimated to grow at a CAGR of 5.2% during the forecast period. The rising demand for craft beer is primarily contributing to market growth. As per the Brewers Association, in the US, total beer volume sales were dropped 2% in 2019, while the sales of a craft brewer are continued to rise at a rate of 4% by volume, which is reaching 13.6% of the US beer market by volume. The retail sales of craft beer rose 6% up to $29.3 billion, which accounts for over 25% of the US beer market.

Craft brewers in the country increasingly prefer to brew fruits to add specific fruit flavor and aroma in the beer. Fruit brewing opens a new door of opportunity for craft brewers to make innovations in beer products. The mixing of fresh fruits is popular with craft beer drinkers who want experimented beer brands. In addition, may alcohol drinkers in the US have started consuming fruit beer for a more pleasant flavor. Raspberry and cherry are the major fruit-flavors used in the country’s beer offerings. These flavors reduce the bitter taste of some ales and add extra antioxidants, which in turn, provide several health benefits.

The market is segmented into flavor and distribution channels. Based on flavor, the market is classified into peach, raspberry, apricot, cherry, apple, blueberry, and others. Based on the distribution channel, the market is classified into online and offline. The online distribution channel is expected to witness the fastest growth during the forecast period, owing to the considerable e-commerce sales in the country. As per the US Department of Commerce, the first quarter 2020 e-commerce estimate increased 14.5% compared to the first quarter of 2019. In the US, e-commerce sales in the first quarter of 2020 represented 11.5% of total retail sales. The rising e-commerce industry is offering an opportunity for the fruit beer manufacturers to widen the reach of their brands. Therefore, the online sales of fruit beer will likely emerge during the forecast period.

Key players in the market include Anheuser-Busch InBev, Abita Brewing Co., FIFCO USA, Shipyard Brewing Co., and The Boston Beer Co. Market players are using strategies to gain potential market share. These strategies include mergers & acquisitions, product launches, partnerships, and collaborations. For instance, in August 2019, Anheuser-Busch InBev acquired Platform Beer, the US-based brewery company. Under the acquisition, Platform will be integrated into the Anheuser-Busch Brewers Collective unit, which involves a dozen craft beer partners. The platform produces barrel-aged beers, fruit ales, seasonal beverages, sour beer, ciders, and a range of hard seltzer. The acquisition will diversify the product portfolio of Anheuser-Busch InBev and will further strengthen its position in the US beer market.

Research Methodology

The market study of the US fruit beer market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Authentic public databases 
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models. 

Market Segmentation:

1. US Fruit beer Market Research and Analysis by Flavor
2. US Fruit beer Market Research and Analysis by Distribution Channel

The Report covers:

• Comprehensive research methodology of the US fruit beer market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US fruit beer market.
• Insights about market determinants which are stimulating the US fruit beer market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.