The US gummy vitamins market is projected to grow at a modest CAGR of 7.2% during the forecast period (2021-2027). The major aspect that drives the growth of the market includes the presence of the key players operating in the market in the country. These key players are continuously contributing to the growth of the market by adopting several growth strategies such as product launches and innovations for the development of new flavors. For instance, in April 2019, Church & Dwight introduced Vitafusion Organic, a new line of organic supplements, under its brand Vitafusion. The newly launched product includes women’s multi, men’s multi, Vitamin D3, and Vitamin B-12. The novel product launches aid the company to expand its product portfolio in the organic gummy vitamins market as well as serve a large customer base.

The US gummy vitamins market is segmented on the basis of category and product type. Based on the category, the market is segmented as prenatal, kids, and adults. The kid's segment of the US gummy vitamins market is projected to hold a substantial share in the market over the forecast period. Based on the product type, the market is segmented as single vitamin and multi-vitamin. The single vitamin segment of the market is further segmented into vitamin C, vitamin D, biotin, and others. The multi-vitamin segment of the US gummy vitamins market is projected to hold a substantial share in the market over the forecast period.

Further, Pfizer Inc., Bayer AG, Chruch & Dwight Co. Inc., Reckitt Benckiser Group Plc, Amway Corp., Nature’s Bounty Inc., and Perrigo Co. PLC among others are some of the prominent players functioning in the US gummy vitamins market. New product launches & developments, partnerships, agreements, and acquisitions are some of the growth strategies adopted by the players in order to sustain in the highly competitive market. 

Research Methodology

The market study of the US gummy vitamins market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary sources include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report is intended for gummy vitamins manufacturing companies, food & beverage companies, dietary supplement companies, research institutes, other related companies, and government organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. US Gummy Vitamins Market Research and Analysis by Category
2. US Gummy Vitamins Market Research and Analysis by Product Type

The Report covers:

• Comprehensive research methodology of the US gummy vitamins market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US gummy vitamins market.
• Insights about market determinants that are stimulating the US gummy vitamins market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of the market players.