The US home gym equipment market is growing at a CAGR of 3.0% attributed to its highly competitive marketplace, established customer base, and technological innovation. The market is fragmented with several vendors, such as Nautilus, Technogym, Johnson Health, and others. The cost of manufacturing of home gym equipment is lower compared to heavy use equipment, as the former is light in weight and compact in size. Therefore, the market will see a considerable threat from new entrants, making it more competitive during the forecast period.

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With the growing demand, vendors operating in the global market are expected to invest in innovation to achieve a competitive advantage in the country. Vendors such as Nautilus and Technogym will channel R&D toward cloud supporting apps and other technologies throughout the forecast period. The key driver during 2020 remains the COVID-19 outbreak, which has led to a hike in demand for gym equipment at home due to lockdown measures implemented across the nation. Along with the above factors, digital classes, apps, and websites have majorly supported demand in the market.

The US home gym equipment market is segmented based on product type, and distribution channel. Based on product type, the home gym equipment market is fragmented into cardio equipment, which is further sub-segmented into ellipticals, treadmills, exercise bikes, and other; and strength training equipment, which is further sub-segmented into free weights, barbells & ladders, extensions, and others. On the basis of distribution channel, the market is classified into online and offline. The market is expected to witness an increased number of innovative products, greater investments in various segments, and high-level competition. 

The highest revenue generating segment consists of rowing machines, treadmills, and ellipticals, among others, which holds around 60% of the total market share in product type. Digitally innovative applications in the cardio segment will see higher penetration rates globally. Cardio equipment such as exercise bikes, treadmills, and ellipticals were the most purchased products in Q2 and Q3 2020 in countries such as the US, Canada, India, and Germany.

Research Methodology

The market study of the US home gym equipment market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. US Home Gym Equipment Market Research and Analysis by Product Type
2. US Home Gym Equipment Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the US home gym equipment market.
• This report also includes a detailed and extensive market overview with the key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US home gym equipment market.
• Insights about market determinants which are stimulating the US home gym equipment market.
• Detailed and extensive market segments with the regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.