The US in-application advertising market is anticipated to grow at a CAGR of 15.6% during the forecast period. High penetration of smartphones and considerably high average time spent on smartphones all across the US is the major factor for the growth of the market in the country. In 2019, smartphone penetration in the US has reached around 80.0%. Moreover, an average US adult spent around 38 minutes on Facebook every day in 2019 whereas around 153 minutes per day on social networking, whereas it was 135 minutes per day in 2017 and 126 minutes per day in 2016. The time is further expected to increase during the forecast period. With the increase in average time, companies are expected to spend more capital on marketing through social media hence augmenting the in-application advertising market in the country. 

Visit for Global In-Application Advertising Market Report at: https://www.omrglobal.com/industry-reports/in-application-advertising-market

The US in-application advertising market is segmented based on advertisement type and application. Based on the advertisement type, the market is sub-segmented into interstitial ads, mobile video ads, rewarded video ads, native ads, and others. Based on the application the market is sub-segmented into social media, gaming, e-commerce, video & music streaming, news, finance and education, travel apps, and others. The social media segment is expected to hold a major market share during the forecast period. 

Some of the key players of the US in-application advertising market include Google AdMob (Google Inc.), Verizon Media, Facebook Inc., Twitter Inc., and others. The market players are considerably contributing to the market growth by adopting various strategies including mergers, and acquisitions, collaborations, and funding, to stay competitive in the market.

Research Methodology

The market study of the US in-application advertising market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. The analysts try to contact as many executives, managers, key opinion leaders, and industry experts as to bring more authenticity to the reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for software companies, start-ups, venture capitalist, seed funders, social media companies, online game developing companies, mobile application developing companies, retailers, new entrants into the industry, government organizations, research organizations, and other related organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. US In-Application Advertising Market Research and Analysis by Advertisement Type
2. US In-Application Advertising Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of the US in-application advertising market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US in-application advertising industry.
• Insights about market determinants that are stimulating the US in-application advertising market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.