The US liquid packaging cartons market is estimated to grow at a CAGR of 4.3% during the forecast period. The rising demand for energy drinks is one of the key factors encouraging market growth. After multivitamins, energy drinks are significantly consumed dietary supplement by American young adults and teens. Nearly one-third of teens between the age of 12- and 17-years drink energy drinks regularly and men between the ages of 18 and 34 years consume the most energy drinks. The Centers for Disease Control and Prevention (CDC) reports that drinkers aged 15 to 23 consume alcohol with energy drinks.

Caffeine is a key ingredient in energy drinks. It may contain other ingredients including B vitamins, guarana, glucuronolactone, sugars, taurine, ginseng, bitter orange, Yohimbe, and carnitine. Some energy drink manufacturers are focusing on replacing plastic packaging with carton packaging to address growing concerns regarding plastic waste. This, in turn, is contributing to the demand for carton packaging that is lightweight and highly recyclable.

The market is classified based on carton type and application. Based on the carton type, the market is classified into brick cartons, tetrahedron cartons, and gable top cartons. Gable top cartons are gaining significance in the US beverage manufacturers. Refrigerated (gable top) cartons consist of nearly 20% polyethylene and 80% paper. Refrigerated cartons have applications in the packaging of cream, juice, milk, egg substitutes, soy, and grain milk. Gable top cartons are easy for storage, as they stand upright. Several companies have launched gable top packaging in the US markets, which include Tetra Laval, Elopak, and Carton Service, Inc. Based on the application, the market is classified into milk, juices, liquid foods, energy and soft drinks, and others. 

Some key players in the market include WestRock Group, International Paper Co., Tetra Laval International S.A., Georgia Pacific, LLC, and Graphic Packaging International, LLC. The market players are adopting some key strategies including mergers and acquisitions, product launches, and partnerships, and collaborations, to gain a competitive advantage. For instance, in May 2019, WestRock Group acquired UBS Printing Group Inc., a specialty printing and packaging company that engaged in the production of high impact cartons, and associated literature products. This acquisition first WestRock strategy to widen its capabilities and footprint to reflect the needs of the customer.

Research Methodology

The market study of the US liquid packaging cartons market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. It will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. US Liquid Packaging Cartons Market Research and Analysis by Carton Type
2. US Liquid Packaging Cartons Market Research and Analysis by Application

The Report covers:

• Comprehensive research methodology of the US liquid packaging cartons market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US liquid packaging cartons market.
• Insights about market determinants which are stimulating the US liquid packaging cartons market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.