The US loyalty management market is predicted to grow considerably at a CAGR of 13.1% during the forecast period. The high adoption of the loyalty management programs by the key end-users such as BFSI, travel & hospitality, and retail among others is a key factor driving the growth of the US loyalty management market. A high digitalization in the BFSI industry in the US has promoted the adoption of loyalty management program in the country to retain their customers. In 2018, finance and insurance represented 7.4% (or $1.5 trillion) of the US GDP as per the SelectUSA.gov. As of 2018, Fortune's Global 500 listing was selected to locate its headquarters in the US to take advantage of its competitive, creative and comprehensive financial services sector. The high adoption of e-banking, mobile wallet, and the cashless transaction are the key factors that are contributing to the digitalization of the US BFSI industry. The high digitalization in the US BFSI sector is further expected to drive the growth of this regional market

The US loyalty management market covers segments including type and end-user industry. Based on type, the market is segmented into customer loyalty, employee loyalty, and channel loyalty. Based on end-user industry, the market is segmented into BFSI, travel & hospitality, retail, and other. Retail segment held major market share in 2020. With ever increasing competition the retailers started implementing advanced tools & tactics to improve their customer experience. Therefore, the high competitiveness in the organized retail sector is a key contributor to the high share of this market segment. 

Some of the key players operating in the US loyalty management market are IBM Corp., SAP SE, Oracle Corp., Epsilon Holdings LLC, Fivestars Loyalty, Inc., and so on. These key players are focusing on adopting various growth strategies such as mergers & acquisition, partnership & collaboration, expansions, joint ventures, and product development among others to remain competitive in the marketplace.

Research Methodology

The market study of the US loyalty management market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, researchpapers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. US Loyalty Management Market Research And Analysis By Type
2. US Loyalty Management Market Research And Analysis By End-User Industry

The Report Covers

• Comprehensive research methodology of the US loyalty management market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US loyalty management market.
• Insights about market determinants that are stimulating the US loyalty management market.
• Detailed and extensive market segments with the regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.