The US nutraceuticals market is projected to grow at a CAGR of 8.5% during the forecast period. The shift towards preventive therapies and increasing disposable income tend to drive the growth of the market. Further, the increasing demand for nutraceuticals in the US owing to its increasing medical benefits drives market growth. Moreover, owing to the recent COVID-19 pandemic, the dietary supplements industry has seen a surge among consumers in the market in order to boost immunity. This surge in the dietary supplements in the country tends to drive the overall nutraceuticals market in the country.

The US nutraceuticals market is segmented on the basis of product type and distribution channels. Based on the product type, the market is segmented into functional food, functional beverage, and dietary supplements. The functional food segment is projected to hold a significant share in the market owing to the availability and increased awareness about a wide range of functional food in the market. Based on the distribution channel, the market is segmented into retail & supermarkets and online platform. The online distribution channel tends to exhibit significant growth during the forecast period. 

Some of the prominent players operating in the US nutraceuticals market include Amway Corp., Archer Daniels Midland Co., Cargill, Inc., W.R. Grace & Co., The Kraft Heinz Co., and The Hain Celestial Group, Inc., among others. These are the key companies adopting several organic and inorganic growth strategies such as product launches & developments, partnerships, agreements, and acquisitions to strengthen their product portfolios and maintain a competitive position in the US nutraceuticals market. 

Research Methodology

The market study of the US nutraceuticals market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report is intended for nutraceuticals market players, functional beverage manufacturers, functional food manufacturers, dietary supplement manufacturers, government organizations, research institutes, regulatory bodies, and other market participants for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. US Nutraceuticals Market Research and Analysis by Product Type
2. US Nutraceuticals Market Research and Analysis by Distribution Channel

The Report covers:

• Comprehensive research methodology of the US nutraceuticals market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US nutraceuticals market.
• Insights about market determinants which are stimulating the US nutraceuticals market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of the market players.