The US organic baby food market is anticipated to grow at a CAGR of 11.2% during the forecast period. The US is the largest market for the organic baby food category. Organic brands are booming and are currently the main growth driver of the baby food niche. Consumers in the US are increasingly avoiding processed products and are inclined towards natural ingredients and desire greater transparency regarding sourcing and production. The US organic baby food market is strongly penetrated and is more mature than any other country/region. Veganism is becoming mainstream in the US and more and more consumers are willing to consume organic foods. 

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The US organic baby food market is segmented based on product type and distribution channels. Based on the product type, the organic baby food market is segmented into dried baby food, milk formula, and ready to eat. Based on the distribution channel, the market is segmented into offline and online. In the US, consumers are opting for healthier options and clean label products for their children and organic baby food has been a category that witnessed a resilient growth in the form of dried baby food. These foods are also expected to grow more as the emerging companies embrace the concept and innovate their products accordingly. For instance, NurturMe’s dried baby food line displays organic first fruits and veggies, such as Scrumptious Squash and Crisp Apple up to NurturMeals blends, like carrots, raisins, and sweet potato for older babies. 

Further, the retailing giants such as Sysco Corporation, US Foods, Walmart, Inc., and WinCo Foods, Inc. reside in the US. These retailers have their shelves contented with organic food products, which allows the customers to choose from an extensive organic portfolio. These companies have been experiencing unusually strong traffic and sales, even in the organic food category for same-day services due to the outbreak of the COVID-19. Most of these companies have experienced strong sales in February, the COVID-19 pandemic triggered a significantly greater lift in sales across both physical retail stores and digital channels in March 2020. Sales sharply accelerated in March with identical retail supermarket sales, excluding fuel sales, up approximately 30%.

Research Methodology

The market study of the US organic baby food market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. US Organic Baby Food Market Research and Analysis by Product Type
2. US Organic Baby Food Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the US organic baby food market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US organic baby food market.
• Insights about market determinants which are stimulating the US organic baby food market.
• Detailed and extensive market segments with the regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.