The US personal care appliances market is projected to grow at a modest CAGR of 6.1% during the forecast period (2021-2027). The major aspect that drives the growth of the market includes the increased awareness among the people regarding the availability of a wide range of personal care appliances across the country. There has been a considerable change in the lifestyle of the people in the country along with the high purchasing power of consumers, which, in turn, is contributing towards the high adoption of personal care appliances in the country which drives the US market over the forecast period. Besides, the presence of the key market players in the region also creates significant market scope.

The US personal care appliances market is segmented on the basis of gender, appliance type, and distribution channels. Based on gender, the market is segmented as men, women, and unisex. Based on the appliance type, the market is segmented as shaving & grooming appliances, hair styling appliances, oral care appliances, massagers, and others. The shaving & grooming appliances include trimmers, shavers, epilators, and clippers. The hair styling appliances include hair straightening machine & brush, hair dryers, hair curlers, and others (hair crimpers). The oral care appliances include electric toothbrushes and teeth whiteners. The massager segment is further sectioned into foot massager, body massager, and face massager. Whereas, the other segment includes steamers & vaporizers, and heating pads. 

Based on the distribution channels, the market is segmented as online channels and offline channels. The offline channel segment further includes supermarkets & hypermarkets, departmental stores, and specialty stores. Furthermore, include Johnson & Johnson Services Inc., Koninklijke Philips NV, Panasonic Corp., The Procter & Gamble Co., Unilever PLC, Colgate-Palmolive Co., and Lion Corp. among others are some of the prominent players functioning in the US personal care appliances market. New product launches & developments, partnerships, agreements, and acquisitions are some of the growth strategies adopted by the players in order to sustain in the highly competitive market. 

Research Methodology

The market study of the US personal care appliances market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary sources include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report is intended for personal care appliances manufacturing companies, and other related companies, along with government organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. US Personal Care Appliances Market Research and Analysis by Gender
2. US Personal Care Appliances Market Research and Analysis by Appliance Type
3. US Personal Care Appliances Market Research and Analysis by Distribution Channel

The Report covers:

• Comprehensive research methodology of the US personal care appliances market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US personal care appliances market.
• Insights about market determinants that are stimulating the US personal care appliances market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of the market players.