The US savory snacks market is estimated to grow at a CAGR of 3.6% during the forecast period. Due to their busy lifestyle, most of the US consumers often do not have time to prepare and eat healthy meals, and sometimes struggle to find time to eat as healthy as they would like to. The demand for ready-to-eat snacks is fueling the growth of the savory snack market in the country. In the US, consumers prefer healthy snacks instead of traditional meals, which indicates the opportunity for the manufacturer to come up with healthy savory snacks.

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Positive economic conditions and increasing employment rates in the country are also supporting the market growth. Moreover, long working hours and more women working in the country are creating demand for on-the-go snacking food options. However, rising obesity levels in the country led consumers to opt for home-cooked food, which is hampering the market growth.

The US savory snacks market is segmented based on product and distribution channels. Based on the product, the savory snacks market is segmented into extruded snacks, potato chips, nuts & seeds, meat snacks, popcorn, and others. Potato chips and extruded chips are the major segments preferred by consumers, while protein-rich snacks, like meat snacks, are gaining popularity and are expected to witness a higher growth rate over the forecast period. The distribution channel segment includes conventional stores (offline) and online retail. 

The US savory snacks market is diverse with a huge presence of large-scale food and beverage companies residing in the country. PepsiCo, Inc., Kraft Foods, McCain Foods, Ltd., Mondelez International, Inc., The Hersey Co., and The Hain Celestial Group, Inc. are among some of the key market players in the US savory snacks industry. Companies with savory snack products that align with the health and meal replacement trends are gaining successful growth within the snack sector, such as Hain Celestial Group and Hershey.

Research Methodology

The market study of the US savory snacks market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. US Savory Snacks Market Research and Analysis by Product
2. US Savory Snacks Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the US savory snacks market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regulations and other government policies impacting the US savory snacks market.
• Insights about market determinants which are stimulating the US savory snacks market.
• Extensive profiles and recent developments of market players.