The US toothpaste market is anticipated to grow at a CAGR of 5.8% during the forecast period. The growth of the toothpaste market in the country is primarily impacted by the high oral care awareness among the people of the country. Additionally, the high disposable income of the people is also driving the sales of premium products in the oral care category such as toothpaste, thereby aiding the growth of the market.

The US toothpaste market is segmented based on type and distribution channel. Based on the type, the market is bifurcated into sensitivity, whitening, children’s, herbal, and others. Further, the distribution channel segment of the US toothpaste market is sub-segmented into offline channels and online channels.

The key players of the US toothpaste market include Amway, Colgate-Palmolive Co., Procter & Gamble Co., among others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers, and acquisitions, collaborations, and funding, to stay competitive in the market. For instance, in January 2020, Colgate-Palmolive Co. announced the acquisition of Hello Products LLC, a premium oral care brand situated in the US. The product offering of Hello Products LLC includes adult & kids’ toothpaste, mouth rinse, toothbrushes, and floss among others.

Research Methodology

The market study of the US toothpaste market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. The analysts try to contact as many executives, managers, key opinion leaders, and industry experts to bring more authenticity to the reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for oral care product manufacturers and distributors, retailers, new entrants into the industry, government organizations, research organizations, and other related organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. US Toothpaste Market Research and Analysis by Type 
2. US Toothpaste Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the US toothpaste market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US toothpaste industry.
• Insights about market determinants that are stimulating the US toothpaste market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.