The United States wine market is estimated to grow at a CAGR of around 3% during the forecast period. Health benefits and premiumization of wine products along with innovation in flavor and more advanced distribution networks across the globe are the major factors that drive the growth of US wine industry. The wine contains antioxidants that, when consumed, fight with free radicals to avoid diseases such as cancer. 

According to the Wine Institute of the US, the consumption of wine has been increased over the past 4 years from 919 million gallons in 2015 to 966 million gallons in 2018. However, the consumption of wine per individual has not seen a sharp increase. In 2015, the wine consumption per individual was 2.86 gallons and in 2018 the wine consumption per individual was 2.95 gallons. According to the World Health Organization, in 2016, wine holds 28% of share (in terms of volume) in the overall alcoholic beverage consumption across the globe. Growing demand for wine is contributing to US wine market growth. 

Growing preference towards online distribution channel is contributing to the US wine market. Opening up an online sales channel would bring many benefits to the wine providers. When digitally transforming the alcoholic beverage business, an e-commerce platform will enable vendors to capture and process all essential data of the customers. For instance, with an e-commerce platform integrated with a built-in CRM, vendors can obtain a 360-degree view of each customer and can get valuable insights into their preferences for alcohol. Based on the information fetched, vendors can launch highly targeted and personalized marketing initiatives in order to grow their bottom line.

The prominent companies in the market are Constellation Brands, Treasury Wine Estates, and Accolade Wines. These market players adopt several strategies in order to stay competitive in the market. For instance, in April 2019, the company sold its Clos du Bois and Mark West wine brands to E. & J. Gallo Winery for $1.7 billion. This deal will help the company to primarily focus on its premium brands that offer more growth opportunities to the company.

Research Methodology

The market study of the US wine market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for wine manufacturing companies, wine distributors and suppliers, and other related companies for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. US Wine Market Research and Analysis by Type
2. US Wine Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the US wine market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the US wine market.
• Insights about market determinants which are stimulating the US wine market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.